I’m a big fan of planning.
And I believe that your website is a reflection of your entire business and business model.
A visitor to your website should quickly be able to understand your mission, your audience, the scope of your content, and even how you make money.
It always surprises me that people don’t start the process … Continue
How the top five magazines on Twitter got so popular — not to say that this is definite list of every publisher, but according to our research, these publishers are an impressive bunch to analyze. They also have brand advantage so it’s true that they don’t have to try as hard, but just remember that … Continue
Most of the publishers I work with are rich with content assets.
If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a … Continue
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to fail in building rapport and generating revenue from these users. … Continue
Our list of the best PR websites to submit your press releases for maximum SEO and traffic opportunities … Continue
At Mequoda we get about 30,000 unique visitors every month. As a niche marketing blog for publishers, that ain’t too shabby! … Continue
All of us have come across the 404 error page message at some time or the other. The 404 pops up when you have connected to the server but the server cannot find the requested page. The page has either been deleted, or the visitor has mistyped a URL or just happened to click … Continue
“You either want something you don’t have, or you have something you don’t want.”
That’s one of the main truths in life that every copywriter needs to know to use basic human anxiety as a tool in their work.
The key to selling a product is making people feel like they need something. Obviously you should also … Continue
Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most part, these are at the top.
Within email analytics there are two numbers that we have the greatest ability to work with. The human element of … Continue
A proven roadmap to Internet publishing success, in 90 minutes
Stop guessing: Learn the Mequoda strategies that have earned millions for others … Continue
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online. … Continue
Whether you’re outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key
I’ve been running marketing services departments and companies for the better part of 30 years. Mequoda Group is an independent co-operative Internet marketing services company that currently supports 20+ client organizations. The most … Continue
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere? … Continue
When it comes to SEM, publishers are very, very special
There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One such firm even promises to get you ranked in the first four spots in Google search results without a website – using YouTube and custom-made … Continue
A look at email marketing statistics you must know
Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your main goal is to build the … Continue
Claim your FREE digital copy of Google Website Analytics: The Best Website Analytics Being Monitored by Successful Businesses now. … Continue
There’s a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas, assistance and even implementation, and it’s safe to assume that you probably do too.
Last year we discovered and shared a lot of web design tools … Continue
Look no further than these 11 examples to make your landing pages wildly successful
Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.
But … Continue
1 Piece of Content + 90 Minutes = Millions in Revenue
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City. … Continue
Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.
Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue
So, you’re the keyword checker in your publishing company. Maybe you’re the editor, who writes blog posts and optimizes them for the web. Or maybe you’re the analyst who compiles the keywords for the editors and copywriters to use. Either way, your sacred title of keyword checker comes with great responsibility to help your business … Continue
Save the dates for these industry-leading training experiences!
CHARLESTOWN, MA, Dec. 19, 2012 – Mequoda Group, a leading provider of consulting, training and support services to digital publishers, has announced its 2013 training calendar. … Continue
Branding comes into play when choosing colors for your website. Most brands stick with their main colors. However, some businesses go through an entire rebranding when they launch or relaunch their websites, causing the “color” question to be taken into serious consideration.
If you’re redesigning your website, or simply enjoy the art of color, consider … Continue
Do you know what your F.U.Q.s are?
No, I didn’t just swear at you, F.U.Q. stands for “Frequently Unasked Questions.”
Your F.U.Q.s are the questions that someone may never ask you. A question we get asked a lot in person is “What does Mequoda stand for?” Well folks, it’s a shortened version of Media Quote Daily, the … Continue
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.
Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data … Continue
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and … Continue
Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website. … Continue
Use these 13 best website design tools when designing a website
The most important goal when designing a website is to figure out the main funnel that gets a visitor to complete a transaction. That transaction may be monetary (a sale) or not (a subscription to your email newsletter).
Effective website design is based on efficiency, clarity, … Continue
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits: … Continue
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off making the transition to online publishing. Why, in just a few weeks, Newsweek will publish its last print edition ever. Are you ready to make … Continue
We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the last Penguin update and it’s more important than ever to check your rankings and try to capitalize on those niche keywords.
So how can you find … Continue
The website design process hasn’t really changed in the last ten years. You come up with a wireframe, a designer mocks it up, a developer makes a test site and after weeks of going through each agonizing detail you deploy your new design. It’s a fairly static process; however, there’s an endless supply of questions … Continue
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.
If you must meet the needs of current … Continue
Using website analytics to determine your top keywords and then what to do with them
When a client first comes to us, one of the first questions they ask is, “What are my top keywords?” And what they’re usually talking about are the keywords they should be ranking for, but so many times we forget that … Continue
In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates … Continue
One set of metrics that every user of any capacity should know are your referring website analytics. Referring websites are those who are linking to you and sending you traffic. … Continue
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it’s important to know that there are several dimensions of optimization, and they’re all necessary to get the most residual traffic from your most popular posts. For example, on-page SEO refers to the copy … Continue
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the tools we’re working with and the architecture to stay modern, but the end-goals don’t waver. … Continue
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for … Continue
The number of website visitors you convert into email subscribers is your email conversion rate (ECR). Your ECR is a simple ratio: The number of unique visitors that come to your website during a 30-day period, divided into the number of visitors who join your database by signing up to receive your free email newsletter … Continue
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands in despair.
Of course, when you start digging into those results for actual landing page examples, you find that most of them are critiques based on … Continue
If you’re reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.
Internet marketing is easy to do and hard to master.
Internet marketing companies come in all shapes and sizes. If you’re shopping for one, it’s important to find an Internet marketing company … Continue
One UTM code per day keeps the analysts at play
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet or a brochure) down the funnel to their conversion page. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like … Continue
Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep
What active social media professionals look for in the tools they use
How many stories have you heard about the major impacts of social media? The interesting aspect is that major impacts can be for better or worse.
For instance, consider all the pieces of content that go viral and propel individuals into a stage of … Continue