Online analytics allow you to track the health of your business. With a program like Google Analytics you can record traffic stats, websites that send you referral traffic, conversions, and revenue generated through certain pages.
Two tactics for determining the content that makes up your online business
The way you envision the content on your website may not be the way your prospective audience members search
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What is Google Analytics?
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Google, the world's most popular search engine, has developed an analytics system that they offer as a free service. Marketers and technologists from all industries have become
2 components of your analytics package that should be observed
Anyone who has ever taken a look into their company’s analytics package knows that there is a lot of data involved.
This
Suggestions for better landing pages
Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications.
However, as time
Discover what all of those numbers really mean
Register now for our 90-minute Actionable Analytics webinar, which takes place on Tuesday, December 16
The ability to track and analyze statistical data has
‘Ambassador’ Strategy Pays Off for McLarney
If you happened to be watching “Market Morning” on Business News Network—Canada's only all-business and financial news television channel—on Wednesday morning, Nov. 10, you saw
What to do if you are concerned with your website’s bounce rate
In yesterday’s Mequoda Daily article we discussed bounce rates. These percentages have brought a perplexed look to the faces
Become a bit more knowledgeable about your bounce rate
How familiar are you with bounce rates?
If you spend time poking around your analytics package, you probably have seen the numbers associated
Best Ideas: Tweetups, Email Capture and IT Cooperation
The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has
Businesses can now add coupons and discounts to “check-ins”
Fousquare, SCVNGR and Yelp are notably the most popular “check-in” websites. And for good reason, have you seen the “Check-in Offer”?
Businesses can
Discovering traffic sources and new relationships with your analytics package
In yesterday’s Mequoda Daily article we discussed three tips for what to do your referring traffic.
The tips were specifically designed to
How your analytics package can shed new light on referring traffic
One reason your analytics package is valuable is the information it can offer about your referring traffic. There are of
Specific Goals Needed to Make Analytics Pay Off
“You don’t control how people are coming to your site; you only control what they do once they get there.”
Greg Krehbiel, director of
Kate Mayfield, Managing Director, Mayfield Solutions Ltd., London
SIPA: What was your first job out of college and how did you get into this business?
MAYFIELD: Marketing Assistant/PA at a tourist office
Has
Conference Handouts Provide Solid Information
Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely
The combination of the two will likely improve email campaigns
What makes for a successful email campaign?
Is it the email template you use? The information you provide? What about the combination
Mequoda Group's leading Gold Member is breaking new ground again
With nine mature communities, and the desire to add a minimum of three to four new online communities within the next
Three tips for designing a more LIKE-able website homepage
If one of your goals for this year or next is to build your online Facebook community, then you've already put some
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.
2011 Industry Outlook Offers Insightful Data
“It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a
Diane Schwartz, Senior Vice President & Group Publisher, Access Intelligence, New York
SIPA: What was your first job out of college and how did you get into this business?
SCHWARTZ: I was
Clay Hall, CEO, Aspire Media, LLC, Loveland, Colorado
SIPA: What was your first job out of college and how did you get into this business?
Hall: Started publishing magazines while in college—Richmond
Press release guidelines for the online PR market
Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it
Cellphone Signups, Inside Tips and Best of Best Fuel 'Miami'
With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird
Email marketing RESULTS don't get better until YOU get better
The other day, social media guru Chris Brogan said, "email marketing isn't dead.... sh*tty email marketing is dead." This blunt and
goo.gl another amazing tool from Google
Last December, Google introduced the Google URL Shortener (goo.gl) but only as part of Google Toolbar and Feedburner. Gradually, they have added it to
Taking Away the Pressures to Stir the Mind
MacArthur Fellows “genius” grants were awarded this week, with 23 winners getting $500,000 each over the course of the next five years to
Need Grows for Strong Mobile Web Presence
In a September 14 posting titled Rise of the 'Apps Culture,' Pew Research Center wrote that 82 percent of Americans are now cell phone
Identify your landing page templates and discover why articles are your #1 best sellers
Landing page templates aren't just for taking names and selling products. Those are steps #2 & #3.
Tips From SIPA UK Conference Become Session Starters for Miami Meeting
David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference
Why many publishers are now using Facebook in their social media strategy to connect with fans
There are 3 solid reasons for a B2C businesses to use Facebook over Twitter. First,
The Heat Isn’t the Only All-Star Team in Miami; Check Out These Speakers!
Reach out to bloggers, evaluate your renewal series, find the most successful direct marketing material and read it.
A Summer of Content: Bailey Counts The Ways to Create New Web Posts
Leave it to Matt Bailey to tell us about an online “tax rap” competition hosted by Vanilla Ice
Jaime Guthals of Interweave Press joins tomorrow's webinar
If you plan on tuning in to tomorrow's Online PR Tips, Tricks and Traps webinar, then you're in for an added bonus. Jaime
‘Touches’ of Class May Lead to New Sales and Keeping an Old Habit or Two
Pulitzer Prize winner Kathleen Parker wrote a fascinating column yesterday about a newly released study by
An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find
Meeting of the Minds - an article about sessions and keynotes from the recent SIPA 2010 Conference.
Here are more teachable moments from the recent SIPA 2010 Conference and the
It’s Summer Solstice; 10 Reminders To Fill Your Extra Hours of Daylight
Here are 10 key informational items to serve as reminders as we all move forward into the days of