Online analytics allow you to track the health of your business. With a program like Google Analytics you can record traffic stats, websites that send you referral traffic, conversions, and revenue generated through certain pages.
Writing a great tweet is like writing a great email headline. You have 140 characters to get someone to read your headline and click the link you've provided. Using a
New workshop, new needs analysis, new analytics suite and consulting program
It's been said that it may be hard to remember that the original goal was to drain the swamp, when
How do you reach your audience development goals?
It’s not difficult to understand the point of audience development. It is pretty explanatory. The actual processes and the reporting methods may be
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been
Maximize your audience development efforts by looking at the cold hard facts
For the last six months, our keyword analysts have been working on a new reporting package that helps guide
5 ways to monitor and optimize your digital app publishing activities
Digital magazine publishing apps will not sell themselves. It may be unfortunate, but they do not exist under the pretext
The new Audience Development Consulting Program will help you plan, target, and track your keyword campaigns
Online audience development has evolved, although not every online business owner realizes this yet.
This evolution
Email marketing is used by 78% of marketers. Similarly, email newsletters are used by 59% of marketers. These stats were reported by eMarketer, and they came from a survey from
As editors of a marketing blog, it'd be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we "do all our own stunts" as
The impact of content marketing
There was a time when I approached being an online editor purely from a journalistic standpoint. My background, comprised of editorial and marketing experience, allowed me
We are all familiar with Apple’s reign atop the tablet market. They were the first to enter with the iPad, and have continued to dominate as they upgrade the device
Google Currents can help digital publishers distribute content and build their email marketing lists
Mobile email and mobile website design have become topics of interest to digital publishers since the popularity
Actions taken to avoid negative Panda impacts
It began with Panda and has moved on to Penguin. Google’s latest update – known as the Penguin Update – launched on April 24th.
Two weeks ago at the Mequoda Summit, there were more iPads floating around than there were laptops. It was only a couple years ago that our New Media Producer Patrick
Is it worth the investment to be a premium member of HootSuite?
At the Mequoda Summit West 2012 in Colorado, we listed HootSuite as a helpful social media tool for digital
Discounts and special offers still draw them in
Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick
The Blockbuster SEO Post has become legendary in a short time because knowing how to create Blockbuster SEO Posts can lead to immediate traffic boosts. Sometimes this increase in traffic
Tips for getting the most from your Pinterest experience
Content creators and content consumers ran to Pinterest earlier this year, and although the growth is reportedly slowing, the social site has
Rodney emphasizes user-created content at SIPA Munich
More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow
Seminars by banks prove popular, and bilingualism helps us think better
Small businesses in the U.K. have found an ally of late in banks. The New York Times reported yesterday
Eight SIPA members tell what the single-most successful thing their company is doing now
1. More than one portfolio company I’m working with today is having success using the same process:
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek.
Apps Give Companies Another Paywall Option
Just a month ago, the publisher of Britain's largest-selling regional newspaper, the Express & Star, altered its online payment strategy by “removing its website
A look at ways to advance the email marketing process
I recently took a look through GetResponse’s new free report entitled “The State of Email Marketing in SMBs”.
The data was conducted
Jeska Harrington Gould, Managing Director, Research, and SIPA Europe Chair.
SIPA: What was your first job out of college and how did you get into this business?
JESKA: My first job was
Montes de Oca Delivers on Social Media Insights
True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic,
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer
Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want
Tim Baskerville, Principal, Media Service Group, West Hills, Cailf.
SIPA: What was your first job out of college and how did you get into this business?
TIM: As a senior in high
More Twitter marketing opportunities arise as Twitter gets a big facelift
Twitter is somewhat quietly rolling out a lot of changes to the site and their platform that directly impacts the
You might not have noticed the new YouTube roll-out last week, but a few big things happened that benefit professional users everywhere. GigaOM calls it, "one of [YouTube's] most ambitious
Just recently, Facebook made an entire update to their analytics and let's just say that you can finally make sense from the numbers they've given you. And if you can't—we've
Enhance customer experience by asking for their opinion
Having best practices for survey functionality helps you effectively communicate with your audience.
In addition to having analytics show you the keyword phrases
Online businesses aren’t able to see up to 50% of their keyword data after a recent Google change
For years, Google has been a major partner for content publishers. Google’s mission
The fundamental differences between web analytics, plugin analytics, and social sharing platform analytics
Radio pioneer Lee De Forest once argued that, "while theoretically and technically television may be feasible, commercially and
Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
I was 27 when I graduated from college. As
How are you monitoring the sales of your products?
Knowing which products generate the most revenue helps you optimize your content strategy while dictating the future creation of new products. Especially
New Thinking Puts Spotlight on nOtice
We’ve come a long way from Paul Revere’s ride for dispensing community information. But the British are still coming, at least in terms of innovative
What Google+ will and won't do for online publishers
It's not exactly safe to say that using a Google network does anything for your SEO status. In fact, I've seen blogs
Andy Tarczon, Founding Partner - Corporate Development, The Diffusion Group, Frisco, Texas
SIPA: What was your first job out of college and how did you get into this business?
ANDY: Wow,
The publishing environment has changed…have you?
Successful print publishers and editors possess knowledge, expertise and experiences that have helped their publications. However, the expansion of digital publishing – including the inception
AddThis, ShareThis and AddToAny now automatically get Google's Social Plug-In Analytics
On any other day, there's no real reason to recommend one social bookmarking/sharing plugin over another because as long as
Selling ‘Solutions’ Can Bolster Your Advertising
I noticed this in today’s New York Times article on IBM’s naming of Virginia Rometty as their next chief executive: IBM “'is selling business solutions,
A variety of external sources will help your system perform better
Regardless of your business model, there are some external system options that will help you monitor the health of your
Google Analytics Real-Time and Google Analytics Premium are new options for online publishers
Are you using Google Analytics as your primary tool for tracking data associated with the health of your
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments