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Magazine Publishing Online: Ad Block Solutions, Snapchat, Interviews

The latest news on magazine publishing online from Hearst, News Republic, and more
We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And to share what we find out with you.

When it comes to Digital Content Next, formerly known as the Online Publishers Association, that’s quite a lot

10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

Mobile Programmatic for Publishers: The Latest Updates

Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a foothold in this most elusive terrain. MediaPost is on top of this angle and others in some of their recent exemplary industry coverage. Let’s take a look at what they have for us this week.

News From Online Magazine Publishers: App Updates, Launches + Push for Archives

Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New Media’s D.B. Hebbard both offers excellent coverage while at the same time proposing that media companies mimic some aspects of print business models in order to succeed.

Responsive vs. Fluid Design: Do You Have to Choose?

Design is a delivery mechanism for content – nothing more and nothing less. The more elegant, the better, of course, but getting caught up in appearances is never a good idea no matter what you’re doing. When we talk about good design at Mequoda, aesthetics (as much as we love them) take a back seat to user experience. And when discussing the responsive vs. fluid design problem, we always caution publishers to not overcomplicate things by getting bogged down in industry buzzwords.

Multiplatform Media Pointers: From Social Strategies to … Holograms?

Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core. Sometimes, this is easier said than done, so it helps to know that a) other companies are dealing with the same issues and b) trade magazines like Publishing Executive are on your side. Let’s take a look at three of its recent articles for some tips on responding to multiplatform media trends.

Digital Magazine Business News: A Noteworthy Redesign + Ad Considerations

In the digital magazine business, today’s trendiest practices could be taboo tomorrow, and vice-versa. That’s why it’s so important to build a durable core product that’s solid enough to withstand industry trade winds yet dynamic enough to adapt to them, too.

It’s also good to know what’s happening across the field. In addition to our consulting services and free advice, we also filter out the most relevant digital magazine business news from around the web. Today’s trending stories come from Digiday.

‘Macworld’ to be Only a Digital Magazine

Macworld is ending its print edition after its November issue, reports NY Post. This will cap 30 years as a print publication.

Although Macworld is ending its print edition in the US, print additions will still be published overseas.