Audience development incorporates actions required to attract, engage, and maintain an online audience. The goal of audience development is to create mutually beneficial relationships – users get content they seek and the business sustains itself.
12 things every copywriter, editor and audience development manager can learn using Google Analytics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.
SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results
How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone's telling you to increase audience development by getting on social networks, PR sites and blogs
Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver
Using social media marketing to drive targeted website traffic and build your online
How to develop an efficient post frequency and even increase production without raising a finger...
How often should you blog? In many cases, the answer to this question depends on how
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You talked a bit, over the course of this whole program, that every online publisher needs at least one dedicated online editor. Can you list some personality traits I should
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In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so
Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need.
How to Find and Hire a Kick-Ass Online Managing Editor 9 personality traits of the perfect online managing editor that can write great content, sell your products, and create buzz
Know your blogging competitors and figure out what their audience development program has that yours doesn't
Brodeur recently conducted a “Survey of Beat Reporters on Social Media , and the Blogosphere”.
Finding your external resources for audience development and discovering how they can help you get to page one in Google.
This week we're going to talk a little about link-building. A
Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit
About 80 to 100 times a year, I get hired to
Job Objectives: (Purpose of Position) To lead and develop all publishing activity at Unity including print, multi-media and on line products and services. To develop a product and marketing strategy
I turned 50 this past December. We were about halfway thru the process of designing, testing, writing and coding Johns Hopkins Health Alerts and the 29 marketing websites that surround
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
The publisher in charge of website branding and increasing targeted website traffic for websites published by a mid-size, mid-western media company was contemplating what to call his new Mequoda Editorial
