Audience development incorporates actions required to attract, engage, and maintain an online audience. The goal of audience development is to create mutually beneficial relationships – users get content they seek and the business sustains itself.
8 sources for audience development
Attracting interested visitors to your website is the first step in successful audience development.
Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief
Discover how your content will fare on the web
Most successful online publishers understand that building a keyword universe is the foundation for digital success.
Another key document for digital success is
SEO tips to keep in mind while managing website visibility
If you want to increase visibility on Google, you need to focus on your SEO efforts.
Search engine optimization has come a
We’ve made changes to better connect attendees with speakers and thought leaders
With our Mequoda Summit East 2011 only a few weeks away, we made a big change.
This changed involved making
Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video
In yesterday’s Mequoda Daily,
Technology powers change in Gold Member service options
For more than two decades, I've based all my consulting relationships on a face-to-face meeting schedule. I learned the model from my mentor,
7 tips for finding dedicated audience members
Building online communities is a challenge faced by an array of professionals, from audience development personnel to content marketers.
And although there are great tools
Discover the balance to properly run your online business
We take pride in the balance that is found at each Mequoda Summit.
There are a variety of sessions dedicated to audience development
Not your average tactics for audience development and link-love
Undoubtedly, every article on your website is a gem. However, there are surely breadwinner posts that you are especially proud of, have
All Mequoda Systems share audience development components but have different methods of generating revenue
I always find it interesting to watch, listen to and facilitate the interaction between different publishers who
8 big audience development ideas for getting more useful blog comments
Let's face it, every blogger wants people to comment on their blog. No matter how big you are, how much
The long tail approach sells books, too
All smart publishers know that the key to audience development is to give as much away as you can afford to—and then some. From
A collection of free reports that will help your audience development efforts
How quickly is your audience growing?
Have you been ramping up your audience development efforts at all?
Roundtable sessions are always unique, and can deliver unexpected value
In yesterday’s Mequoda Daily, I wrote about the successful approach to facilitating roundtables that I’ve come to use over the years.
At
An example of how to de-clutter your rapid conversion landing page template
How many of you have a primary goal of converting casual website visitors to email recipients?
Chances are if you’re
Blogging advice for new bloggers looking to drive traffic and build larger commnunities
When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn't have been happier with the
Why our Open Content Standards are so unique
We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content
Write, share and strategize in all the right ways
As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.
Other Mequoda writers and
The most relevant keywords may change, but our step-by-step process remains the same
In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.
If
Free tools that will immediately help you find new keyword phrases
Keyword research should be done consistently because change is constantly taking place.
Some keywords you focus on will lose popularity and
Learn all beneficial uses for SEO; a fundamental skill
Being able to write for search engines opens a new world for online editors, content creators and publishers.
It is also a necessary
Folio names Kaslik as a 2011 Audience Development All-Star
Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
Use the power of email to reach your audience in different ways
In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience.
The sales
A step-by-step tutorial on how to find new followers in your niche using Advanced Twitter Search
The problem that some publishers have with Twitter is that they see it as place
Last chance to register for our 29 Ways to Increase Website Traffic webinar
Who doesn’t want more strategies for generating website traffic?
Traffic is the lifeblood for online publishers and content marketers.
The seven audience development steps of a successfully repurposed product
The good folks over at Mother Earth News have an admirable approach to thinking about content development.
“We think of an idea
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie
Care2’s CEO Randy Paynter shares 3 important developments in SEO, helpful for all online publishers and digital marketers
In an Audience Development panel at IMAG’s 8th annual conference in San Francisco
Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a "website"
Over the past 15 years, I’ve helped start
Streamline your audience development process with these must-have editorial management tools
When you're writing content that you know like the back of your hand, being a daily online editor seems like
Simple tips for using a third-party video hosting platform like YouTube to maximize audience development efforts
When you put a video on YouTube, you're not only using the platform as a
The popularity contest of inbound links
Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect,
4 ways the online editor position has changed in the digital realm
If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media,
Tips for getting listed and finding relevant lists on Twitter
In yesterday’s Mequoda Daily, we discussed the power of using Twitter Lists.
In summation, the main reason for using Twitter Lists is
Make your blogging more efficient and enjoyable with these four blogging resources
Online editors have an increasingly busy day-to-day schedule. In many organizations, the online editor also acts as the main
Examples of publishers using video for audience development
Earlier this morning, I watched a great video on YouTube that was a fantastic example of audience development through content marketing.
In the video,
[question]
What are the six types of online partnerships?
[/question]
[answer]
The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:
1. Content Partnerships: To be a market
Content marketing and SEO will help build long-lasting relationships
Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.
During the last few days, a lot of great
Discover content tendencies found in our top performing article posts
Do you know what your top performing articles are?
If not, and you have an analytics program, you can easily figure out
Want to drive customers, subscribers and readers away? Follow these examples!
Sometimes you want to drop a love bomb on someone.
For me, this was recently a restaurant I discovered in Boston's
Carl Kravetz, Publisher of VidaySalud.com, will share his audience development insight during Building Online Partnerships
Publishing health-related content to the Hispanic community was the goal Carl Kravetz, Publisher of Vida y
