Tag: audience development strategy

Do digital subscriptions finally bring an end to $6, $7, $8 and $9 magazine pricing?
I’m not the first, and I won’t be the last, to comment on magazine pricing strategies in the online age. It’s a topic of burning importance to publishers, after all, now that the new digital versions of their products are in … Continue

Online newsletters are the secret you’ve been searching for

If you’re looking for an easy answer to online publishing success, stop reading. We don’t have one.

We know dozens of publishers who have made online publishing a large part of their revenue stream.
… Continue

These SEO copywriting tips will help you rank higher, attracting new audience members

SEO copywriting is a unique creature, pairing creative content with technical guidelines. To be successful at the craft, one must strike a chord with the audience members by appealing to their emotions, self interests and mind set, following keyword phrase parameters that have … Continue

Three critical questions every website publisher must answer.

Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent … Continue

Perhaps the most basic audience development strategy revolves around restricting access to free content and then using that content to build email newsletter circulation.

Legendary email newsletter publisher Bill Bonner has been quoted often as saying, “nobody wakes up in the morning, and says, ‘Gee, I think I’m going to subscribe to a new email newsletter … Continue

The Audience Development Consulting Program helps define all relevant parts of your content to dictate future improvements

Analytics may not really be the newest tool for audience development, but a comprehensive set of analytics compiled in one location is certainly new for many audience development professionals.

What data are you already looking at in your audience development … Continue

Three ways you can be using content for a comprehensive audience development strategy

Audience development is challenging. Your content has to align with the searches conducted by audience members, and present great information. Helping your audience members find your content through the noise throughout the Internet is the toughest part.

Fortunately, we have some tried and true … Continue

How do you reach your audience development goals?

It’s not difficult to understand the point of audience development. It is pretty explanatory. The actual processes and the reporting methods may be a bit harder to understand and act on.

It especially hard to get a grasp on an actionable audience development strategy with all the changes that … Continue

Maximize your audience development efforts by looking at the cold hard facts

For the last six months, our keyword analysts have been working on a new reporting package that helps guide an audience development strategy through detailed data.

Personally, I was very impressed when I first saw the report and started using it for my own content. … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements, our jobs may take on sporadic duties.

And since we are in the business of providing timely, informative content, the frequency in publishing is important. If … Continue

Five steps to an audience development plan

Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content you provide? What is the related competition on the keyword phrases that you want to rank for in search engines?

Knowing the answers to these questions … Continue

The new Audience Development Consulting Program will help you plan, target, and track your keyword campaigns

Online audience development has evolved, although not every online business owner realizes this yet.

This evolution isn’t just about the audience development strategies that exist online. It also includes the preparation, monitoring, and measuring that comes along with a well-devised audience … Continue

Discover tips for a comprehensive audience development strategy

Download your free copy of Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan now

Our new free report Organic Audience Development Strategy contains over five dozen tips for audience development success, utilizing targeted writing, SEO, and social media. … Continue

Claim your FREE digital copy of Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan now. … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Audience development isn’t just about building your current audience; it’s about keeping your subscribers happy

Do you ever find professional inspiration in unusual locations; places that have absolutely no connection to the industry you are in?

This is often the case when it comes to audience development, because every business in every industry needs an audience. Some … Continue

Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be sure to require that users pin it onto a new board using the company name, a great boost for organic SEO. Remember, every time your … Continue

Have your words work for you, even when you’re not working

SEO is my favorite audience development strategy for two main reasons.

First, when you take the time to focus on your SEO strategy, and you pay close attention to the right keyword phrases, you are targeting the best possible audience members. … Continue

8 sources for audience development

Attracting interested visitors to your website is the first step in successful audience development.

Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief Content Officer at Mequoda Group, presented a case study from Knitting Daily. … Continue

An example of how to de-clutter your rapid conversion landing page template

How many of you have a primary goal of converting casual website visitors to email recipients?

Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy. … Continue

Why our Open Content Standards are so unique

We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content business model as their primary audience development strategy are dominant within the top 1,000 websites.

Where it was controversial 10 years ago and still in question … Continue

Giving people what they want is the best audience development strategy

As a marketing junkie, I’m fascinated by how people react to different forms of marketing. For example, by simply asking people to retweet you on Twitter, you can increase retweets dramatically. Another example is how Etsy.com sellers can increase sales of a dress by calling … Continue

The popularity contest of inbound links

Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect, also respects you.

In turn, Google now respects you too! It’s like a highschool clique; you can make fun of the popular kids behind their backs, … Continue

If your Audience Development strategy includes finding new followers on Twitter, try out this new tool

Over the past month, word on the tweet street has been that Twitter wants to shut down third-party apps; the apps that are created and monitored by the Twitter community. It was sounding like a monopoly for a while there.

The … Continue

Online publishing tips for forward-thinking editors and marketers

It’s 2011 and most colleges are only beginning to teach their marketing students social media. If you’re an editor who went to school for journalism, you’d still have a hard time finding any type of curriculum that combines the editorial and marketing skills it takes to be an … Continue

Catch up with these successful bloggers to see how they are blogging for profit … Continue

Ideas for an audience development strategy that re-purposes content for additional revenue streams
… Continue