Tag: b2b content marketing

9 tips for making the most of B2B content marketing in the summertime

There are over 2600 different recordings of the song “Summertime”, but the lyrics remain the same: “Summertime and the living is easy.”

That’s why the summer, especially in countries and states with four seasons, it’s no wonder why people go into vacation mode in … Continue

Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now. … Continue

How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
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Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers … Continue

The best online publishing management team is comprised of subject matter experts, Internet marketers and information technology professionals who share the common objective of maximizing customer lifetime value. … Continue

A Mequoda System is an Internet-centric, integrated, multiplatform publishing system that encompasses and embraces all media. … Continue

These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue

The Mequoda System Key Metric Dashboard is a proprietary Excel spreadsheet used by Mequoda System operators to “manage by exception” and make decisions by regularly reviewing a standard set of daily, weekly, or monthly reports. … Continue

Less than two weeks left to get our lowest price on this Internet marketing event for publishers
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Is converting to online publishing a good excuse or good business model?

Are the days of old really gone, no more morning paper and cup a joe? Will all print publications convert to online subscriptions and RSS feeds? Well, if they haven’t started maybe they should.

In the last year, over 400 traditional newspapers, such … Continue

Download these three free white papers and sending more effective email newsletters and promotions.
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Produce high-quality content on web pages that are designed with semantics and standards compliance in mind
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Do you know how to blog but hesitate to call yourself a blogger?
Knowing how to blog seems to fly in the face of a time-honored tradition in newsletter, magazine and book publishing of working within an organization that controls whether your work gets published. … Continue

Build out a new social media strategy with Twitter.
Our Twitter for Publishers webinar skips the preaching and goes straight to the teaching!

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Incorporating social media strategy into your subscription sales may mean giving more away, but receiving even more in return
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One part BENEFIT and one part HOW-TO equals an intriguing and persuasive email subject line
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Claim your FREE digital copy of The 17 Best Email Subject Lines: Using the 17 Mequoda Email Subject Line Archetypes to Improve Your Average Email Open Rates now. … Continue

If you can’t get the number one ranking in Google for your desired keyword, partner with the online publisher that does
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Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
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Last chance to save when you join us next Wednesday to learn about Twitter from BusinessWeek, Dream of Italy, and USAToday
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Define your social media strategy by learning exactly who is on twitter and what they’re tweeting about … Continue

Download these three free white papers and start building more effective landing pages
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How to start blogging for profit by transforming from publisher to blogger and vice versa
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Online publishing success begins with being an enthusiastic expert on your topic
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Kathy McCabe, editor of the Dream of Italy newsletter and Shirley Brady, community editor of BusinessWeek join us to “talk Twitter”
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Taking Twitter Search and turning it into your own social media strategy machine
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Mobile isn’t exactly a new media trend, but it’s certainly gaining more importance than it did a few years ago
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Claim your FREE digital copy of Mobile Site Design for Content Publishers: Mobile Publishing Strategies for Usability, Design and Content Distribution now. … Continue

We travel dozens, hundreds, or thousands of miles to network, collaborate and build better online publishing businesses
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A frank and earnest question from a respected colleague challenges us to create a new online document
Introducing the Mequoda Best Practice Guidelines, soon available to all Mequoda Summit 2009 attendees, Mequoda Pro Members and Mequoda Consulting Clients … Continue

Analyze your landing pages through the eyes of your customers … Continue

Keyword research and search engine optimization thoughts for the long tail of keyword analysis … Continue

Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox
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Your email newsletter should provide benefit-oriented content that engages the reader … Continue

A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We’ve got #1 and #2 covered, come to the Mequoda Summit and be a part of #3!
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Take the Mequoda Reader Survey and let us know what topics most interest you
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All our Google Adsense tips, packaged in a new FREE white paper: Web Advertising Tips for Google Adsense
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Claim your FREE digital copy of Web Advertising Tips for Google Adsense: Optimize Your Web Advertising Strategy with Google Adsense Best Practices now. … Continue

Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit? … Continue

Taking a web advertising lesson from Dan Ambrose on “rabbit ear” ads, and how they’re sold and distributed on NYTimes.com … Continue

Grooming and training your online business team to encourage great ideas and follow through with new digital product development … Continue

Ideas for an audience development strategy that re-purposes content for additional revenue streams
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Ten free whitepapers for turning your print publishing company into a successful online publishing company
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All information products will be digital by the year 2025.
Warning: Your staff will need to acquire new skills to create these new digital products
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Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
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You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
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Using the 140 character social media strategy to create buzz around your books and ebooks … Continue

Start integrating Twitter into your online business strategy and begin building your online community, managing your brand, and building a new revenue stream!
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How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
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Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009 … Continue