9 tips for making the most of B2B content marketing in the summertime
There are over 2600 different recordings of the song “Summertime”, but the lyrics remain the same: “Summertime and the living is easy.”
That’s why the summer, especially in countries and states with four seasons, it’s no wonder why people go into vacation mode in … Continue
Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now. … Continue
How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers … Continue
The best online publishing management team is comprised of subject matter experts, Internet marketers and information technology professionals who share the common objective of maximizing customer lifetime value. … Continue
A Mequoda System is an Internet-centric, integrated, multiplatform publishing system that encompasses and embraces all media. … Continue
These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue
The Mequoda System Key Metric Dashboard is a proprietary Excel spreadsheet used by Mequoda System operators to “manage by exception” and make decisions by regularly reviewing a standard set of daily, weekly, or monthly reports. … Continue
Less than two weeks left to get our lowest price on this Internet marketing event for publishers
Is converting to online publishing a good excuse or good business model?
Are the days of old really gone, no more morning paper and cup a joe? Will all print publications convert to online subscriptions and RSS feeds? Well, if they haven’t started maybe they should.
In the last year, over 400 traditional newspapers, such … Continue
Download these three free white papers and sending more effective email newsletters and promotions.
Produce high-quality content on web pages that are designed with semantics and standards compliance in mind
Do you know how to blog but hesitate to call yourself a blogger?
Knowing how to blog seems to fly in the face of a time-honored tradition in newsletter, magazine and book publishing of working within an organization that controls whether your work gets published. … Continue
Build out a new social media strategy with Twitter.
Our Twitter for Publishers webinar skips the preaching and goes straight to the teaching!
Incorporating social media strategy into your subscription sales may mean giving more away, but receiving even more in return
One part BENEFIT and one part HOW-TO equals an intriguing and persuasive email subject line
Claim your FREE digital copy of The 17 Best Email Subject Lines: Using the 17 Mequoda Email Subject Line Archetypes to Improve Your Average Email Open Rates now. … Continue
If you can’t get the number one ranking in Google for your desired keyword, partner with the online publisher that does
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
Last chance to save when you join us next Wednesday to learn about Twitter from BusinessWeek, Dream of Italy, and USAToday
Define your social media strategy by learning exactly who is on twitter and what they’re tweeting about … Continue
Download these three free white papers and start building more effective landing pages
How to start blogging for profit by transforming from publisher to blogger and vice versa
Online publishing success begins with being an enthusiastic expert on your topic
Kathy McCabe, editor of the Dream of Italy newsletter and Shirley Brady, community editor of BusinessWeek join us to “talk Twitter”
Taking Twitter Search and turning it into your own social media strategy machine
Mobile isn’t exactly a new media trend, but it’s certainly gaining more importance than it did a few years ago
Claim your FREE digital copy of Mobile Site Design for Content Publishers: Mobile Publishing Strategies for Usability, Design and Content Distribution now. … Continue
We travel dozens, hundreds, or thousands of miles to network, collaborate and build better online publishing businesses
A frank and earnest question from a respected colleague challenges us to create a new online document
Introducing the Mequoda Best Practice Guidelines, soon available to all Mequoda Summit 2009 attendees, Mequoda Pro Members and Mequoda Consulting Clients … Continue
Analyze your landing pages through the eyes of your customers … Continue
Keyword research and search engine optimization thoughts for the long tail of keyword analysis … Continue
Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox
Your email newsletter should provide benefit-oriented content that engages the reader … Continue
A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We’ve got #1 and #2 covered, come to the Mequoda Summit and be a part of #3!
Take the Mequoda Reader Survey and let us know what topics most interest you
All our Google Adsense tips, packaged in a new FREE white paper: Web Advertising Tips for Google Adsense
Claim your FREE digital copy of Web Advertising Tips for Google Adsense: Optimize Your Web Advertising Strategy with Google Adsense Best Practices now. … Continue
Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit? … Continue
Taking a web advertising lesson from Dan Ambrose on “rabbit ear” ads, and how they’re sold and distributed on NYTimes.com … Continue
Grooming and training your online business team to encourage great ideas and follow through with new digital product development … Continue
Ideas for an audience development strategy that re-purposes content for additional revenue streams
Ten free whitepapers for turning your print publishing company into a successful online publishing company
All information products will be digital by the year 2025.
Warning: Your staff will need to acquire new skills to create these new digital products
Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
Using the 140 character social media strategy to create buzz around your books and ebooks … Continue
Start integrating Twitter into your online business strategy and begin building your online community, managing your brand, and building a new revenue stream!
How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009 … Continue