Facebook’s growth is one major reason editors and content marketers have turned to the social media platform. With over 800 million members, where else could you find such a large
If you've been on the social media map for a while you're probably not looking to be trained on re-tweets and social media etiquette, but it's normal for even the
Value of Marketing Conference Reflected in Speakers
Today is the early-bird deadline for registration for SIPA's 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give
David Ogilvy said, ''If you always hire people who are smaller than you, we shall become a company of dwarfs. If, on the other hand, you always hire people who
Modeling your website modeled after successful content producers in your market
If your website is getting created, or you’re working on a redesign, what parameters will it follow?
In order to
What’s your website based off of? Was it designed with mentor websites in mind? Did you compare the design of competitors or consider options that have helped bring them success?
Without
Ten steps to turning editors into digital brand evangelists
There's no denying that every company needs a social media strategy, a company-wide policy and at least one person at the helm
Twitter has become a micropublishing site of great value to niche publishers. It’s best used for building relationships, facilitating conversations and finding people interested in your topics.
Many online business
Hope for publishers exists in the digital age
Many publishers throughout the magazine and book industries have seen a drop in sales throughout the past few years. However, new data shows
The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the
Utilize best practices developed by careful analysis
Email has an importance and relevance seldom seen by other online activities. It’s because of this that email is used habitually by 61% of
Social media is a collaboration of all the tools that the consumers of today use on a regular basis. Blogs are being written and read more often than print media,
Combine best practices with unique ideas to get to market quicker
Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher
Online publishers should not have to worry about managing their email system, especially with all other responsibilities they have. This is why we offer services from WhatCounts, an official tier-one
Phrasing, lettering and style best practices for attracting seniors to your website
“I hope I die before I get old.” –The Who, My Generation
One of the most famously quoted lines in
A guidebook for exploring options available to maximize online revenues
If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to
Getting Sales and Marketing Teams on Same Page
There has always been a bit of a disconnect between sales and marketing. One wants to build the brand and expand the channels,
5 SEO lessons from this month’s live SEO Basics webinar
Attending a single webinar on SEO basics is never enough.
There is always so much content related to SEO. Our live 90-minute
A Mequoda System is a complex system designed to point users towards rapid conversion landing pages
At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments
Step-by-step approach helps executives go from business idea to website launch and execution
Unlike our former bootcamp program that conceptualized content marketing, our new Mequoda System Strategy Bootcamp details specific actions
The launch of MyHorseDaily brings support to all types of horse enthusiasts
MyHorseDaily, published by Active Interest Media’s Equine Network soft-launched in late June, and has since been utilizing Mequoda best
4 reasons why you should have a well optimized free report marketplace
If you aren’t offering free download products yet, here’s what you are missing:
An opportunity to
Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website
September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest
3 software options for building an open content subscription website
It’s not an online editor’s job to tell you how to create a website…but I do consider it my job to
The Washington Post is instructing reporters on the importance of link building
How many times have you heard that building links are important?
Reporters at the Washington Post recently received a memo
The Mequoda System Strategy Workshop details the complete picture for successful online publishing
We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value
The Importance of Marketing on All Fronts
I heard something very interesting in a recent phone interview that I conducted with Craig Huey (pictured left), the publishing entrepreneur and longtime SIPA
Reserve your place at the Mequoda Summit East 2011 now or miss out of three and a half days of best practices, case studies and successful strategies for online publishing
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
Prepare yourself for the best, actionable advice for content marketing and online publishing
Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda
Discover dozens of successful methods for starting, running and getting the most from your content-based business
Yesterday, I talked about what best practices are and where they come from.
Today, let’s talk
If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity - Register now and save
With the Mequoda Summit East 2011 exactly
We’ve made changes to better connect attendees with speakers and thought leaders
With our Mequoda Summit East 2011 only a few weeks away, we made a big change.
This changed involved making
Are you aggregating content for your audience appropriately?
I’ve learned a lot about content aggregation in the last year.
This has been done mainly through watching how news sources aggregate content, and
How our adaptive website design process known as Framework1 is constantly evolving
Over the past seven years, we’ve continued to refine our adaptive website design process, which we refer to as
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new
These focal points will help you execute the most beneficial web video strategy
I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning