Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much
Digital magazine publishing success considers tablet growth and mobile sites too
Digital magazine software initially focused on the app. Although this is still a prominent part of digital magazine publishing, many
My assignment last Friday was to review the app created by The Atlantic, a 156-year-old publication that was born from the minds of Boston’s intellectual elite – hardly a publication
Now’s the time to plan for tablet and smartphone email platforms
Just when you thought you’d mastered all the new copywriting techniques demanded by the 21st century … mobile devices are
As online professionals, we spend a lot of our time testing, researching and applying new strategies to create "best practices". Sometimes these practices apply to everyone and sometimes they just
How easy is it to interact with your email newsletter?
Marketers can get carried away with email. Some will hide the unsubscribe link with tiny text. Others will use more calls
10 email marketing template best practices for success
With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
Look no further than these 11 examples to make your landing pages wildly successful
Whether you’re selling a product or hoping to trade a free report for an email address, your
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Components all email newsletter templates should share
We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand —
Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website.
For successful landing pages, best practices are mandatory
At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you're
… as long as you answer the million-dollar question
What’s in it for me?
This is more than just a popular refrain among toddlers and politicians. This is the question you must
Are you planning on a new start in the always-changing digital environment?
Developing an online business can lead you to financial independence through a growing medium. It can also lead to
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
Five website design tools and three tips for speeding up your website
"People hate to wait," Andy King states in the opening line of his book, Speed Up Your Site: Web
Reserve your place at the Audience Development Summit now or miss out on two days of best practices, case studies and successful strategies for online publishing and audience development
As some
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
Updated speakers, topics and roundtables for the Audience Development Summit 2012 – come on down!
No event is ever perfect, but we’re trying our best to achieve that for the upcoming
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
A look at top articles on email marketing from this summer
How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with
Can you afford to miss priceless insight from successful publishing professionals?
If you want to attend the Audience Development Summit 2012 at the lowest possible price, you must reserve your seat
Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search
Email marketing best practices are subject to change
Email marketing can be exceptionally powerful for an organization. However, it can also be very difficult to develop a strategy that works with
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues
Tips for developing your editorial strategy
Online editors have a different role than their print predecessors. The focus on accurate, unbiased journalism is still the goal, but there are a few
The Digital Publishing Bootcamp will kick off in New York City next Tuesday, July 17. If you already have your seats reserved, you’re probably preparing questions to ask during the
Enlightening commentary from two significant industry experts will enhance your Digital Publishing Bootcamp experience
The Digital Publishing Bootcamp will provide a lot of data, tips, and insight over its three-day duration.
The Director of Online Publishing and Interactive Media will manage CSPI’s online content publishing Web site, www.NutritionAction.com. A business plan and strategy are in place for this highly visible online
Perhaps the most basic audience development strategy revolves around restricting access to free content and then using that content to build email newsletter circulation.
Legendary email newsletter publisher Bill Bonner has