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Tag: blockbuster post

A single blockbuster post drives a large percentage of traffic to a publisher's website. It will show up in the first three pages of Google, preferably page-one, and remain there for an extended amount of time. Unlike traditional periodicals, website content is forever. The top ten traffic driving posts to a well-optimized website are often months and years old unless they are regularly recycled. Additionally, they are almost always keyword-rich.

Don’t Waste Your Pageviews

Page views are a precious thing, and you should try not to waste them.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a “smart website” and why having one built by publishing veterans can help you avoid waste and chaos.

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.

Content Recycling: Staying Relevant and Dominating SEO

Content recycling—it’s all around us! At some point you’ve probably had dinner, maybe watched the news, and watched an early-evening episode of Big Bang Theory, or Two and a Half Men. Maybe it was on its normal station, maybe a different one, like TBS. Either way, this is just one way of experiencing content recycling, and TV watchers love it. They get to see their favorite TV shows more often, and even if they’ve already seen an episode, they watch anyway. Meanwhile, the TV station gets to produce ad revenue without going bankrupt attempting to produce a new TV show for every hour of the day.

The 9 Best Places to Use Good Keywords in Articles

Choosing good keywords and using them correctly is more than a strategy, it’s a lifeline for your investment in content and can keep traffic flowing indefinitely.

When you’re in the business of content, search engine optimization isn’t just a hip thing to do, it’s a necessity. Think about how much time your team spends every day

What Your Magazine Portal Should Do Every Day

How to make the most of your magazine portal every day with the tools you have in front of you

Every magazine publisher should have a free portal. It’s the backbone of your operation. It’s the rhythm section of a jazz ensemble, the neutrals in a wardrobe, the clasp on your watch—it’s the core of your

What Magazine Advertisers Want

Convince magazine advertisers to “invest” in your ads and native content, then show them the numbers.
If you’re a new magazine, or even just new to digital magazines, you already know if you’re primarily subscription-driven (subscribers pay you) or ad-driven (advertisers pay you), but we find that many publishers generate revenue from both sources.

In either case,

The Key Role of Audience Development in Multiplatform Publishing

Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there

Sixteen years later, I can still remember the day a large publishing company, who’d been negotiating with my marketing services firm to revive a struggling magazine it owned, decided to cut its losses and shut the magazine down

Three Types of Content You Should Publish Daily

How creating, publishing, and promoting these three types of content daily will tackle all your social and SEO goals

Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda publishers publish this type of content every single day because all three serve different purposes.

News content keeps your readers up to date

The Best Email Marketing Techniques Used by Publishers

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn’t already know, the Mequoda Method is a compilation of best practices derived from publishers who are making money online. They tell us what’s working for them, and when we see a trend that’s working for other publishers, it becomes

10 Top Audience Development Posts of 2015

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we’ve tackled everything from email marketing to creating blockbuster posts and creating social media plans in our Audience Development articles. However, there are a few that have consistently been our highest

3 Must-Read Ideas for Spicing Up Your Editorial Schedule

Creating a robust editorial schedule for your blog isn’t only about making sure that your categories are getting published in regularly. It’s also not about fulfilling the need of all the different types of readers that come to your site. And it’s not even just about writing quality content.

Your editorial schedule is where you have the opportunity to organize all of the content you will produce for the next pre-determined amount of time. It could be a week, but more likely it’s about a month, or a quarter.

The Best Email Newsletters Stack Content: 3 Publishers Show How

For a long time we and all our clients saw a large click-rate and revenue increase when each daily email newsletter featured just one product on the right-hand side of the email, in its own column. We’ve always stuck with the belief that the featured product should be aligned with the content of the email, like the one to the right.

The Best Email Template for a Daily Email Looks Like a Club Sandwich

Want to increase the click-through rates on your email newsletters? I’ll give you a couple hints: the first is to start using snippets of your content, and linking back to the full-length content on your site. That’s a test we ran two years ago when we were running full content previously, and it’s a test I for one, was happy won, because it makes creating daily email templates much faster on a day to day basis.

What is a Blockbuster Post and How Do I Use This Secret Weapon?

One time I wrote a great post that drove 5,000 unique visitors per month to a site. Then the publisher broke the link during a yearly upgrade and Google dropped it from their search rankings. Oh wait, no, they decided to update the title to something “more catchy” and Google dropped it from their search rankings. Or no, they went ahead and decided to update the post and rewrote everything I’d optimized for search. Oh no, nevermind, it was Google just messing with us and they decided not to list it on page one anymore.

Woah, tough break. So many ways to kill a good post.

Of course this isn’t an exact true story, but I’m sure at least one of these instances has happened to you. All of them have happened to me at one point in my life as an SEO born and bred writer.

Because everyone has a post on their site that drives tons of traffic, and you’re gleefully swimming in pools of champagne paid for by the revenue created by awesome web traffic, and then your top articles drops into Google oblivion.

How to Write a Blockbuster Post That Sends Consistently High-Quality Traffic for Years

I’ve always adored SEO when it comes to content creation. After all, don’t you want to write about the things people are searching for? Why would you write about anything else? A blockbuster post, which we consider any post that drives a considerable percentage of your website traffic every month, is usually in your top ten to one hundred traffic-driving posts. They’re usually composed of evergreen content too, which doesn’t expire quickly

More often than not, it’s the result of picking a great keyword with high search volume and a low number of competing pages. Over time, it could drive thousands or hundreds of thousands of page views to your site every month.

In other cases, you may have just gotten lucky with your blockbuster post. But lightning doesn’t usually strike twice, or at least not dozens of times. And you definitely want more of them. If one blockbuster post is sending you 5,000 unique visitors every month, two could send you 10,000. Three could send you 15,000. Wouldn’t you like to spend a couple hours writing three articles that send you 15,000 unique visitors every month?

Two Weekly Social Media Calendar Templates for Stress-Free Scheduling

Save a few notches on your social stress meter by using these social media calendars to get ahead
Social media is my favorite thing to write about next to recycling content in fun and unusual ways. When you’re launching a new digital magazine, or bringing your existing magazine brand online, there’s a list of to-do’s and

How to Update a Blockbuster Post and Save it from Google Damnation

Give your top blockbuster posts a spa day on a regular basis in order to keep them on page one in Google
Every month, if you’re great at SEO, the majority of your website traffic comes from search. That’s great because it means you can spend less on paid traffic, like PPC. It also means you

Mequoda Weekly: February 25th, 2013 – March 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Turning the 404 Error Message into a Positive Website Marketing Tool

All of us have come across the 404 error page message at some time or the other. The 404 pops up when you have connected to the server but the server cannot find the requested page. The page has either been deleted, or the visitor has mistyped a URL or just happened to click on a broken link.

Landing Pages that Rock your Customers’ World

For successful landing pages, best practices are mandatory

At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it comes to landing pages, we have 12 of them. You can test these elements over and over, removing some or adding others, but in the end this even dozen will help you create landing pages that consistently deliver the desired results, whether it’s a sale or a conversion of some kind to gain an email address.

Show Me your Blockbuster Posts!

A blockbuster post drives traffic to your website over an extended period of time

Chris and I are working on a webinar about creating blockbuster posts. As I’ve mentioned before, a single blockbuster post can drive as much as one or even two percent of the website’s traffic. Unlike traditional periodicals, website content is forever. The top 10 traffic driving posts to a well-optimized website are often months and years old.

Who Runs Audience Development for your Organization?

Three critical questions every website publisher must answer.

Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent publishers, the answer is often “I do.” At larger established publishers, the answer is often, “Our audience development director.” For those publishers with an answer, I’ve also been told it’s the editor, webmaster, chief marketing officer, marketing director, and almost every other job title inside the organization except the cat. As often as not, I get a blank stare. Perhaps that’s why they’re talking to me in the first place. We live in an age of multiplatform publishing where traditional legacy organizational structures simply don’t work. Innovation abounds, and for even successful website publishers, you’ll find many different answers to the above question. Nonetheless it’s a question that needs to be answered, and the answer needs to be compared with the best practices of successful website publishers.

SEO Basics: Creating Website Posts that Get Found

Order this new, 90-minute webinar and discover how to develop website content that gets found in search engines and increases traffic to your website