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Tag: Content Management System

How To Find the Best CMS for a Magazine

The best CMS for a magazine should be built for publishers, not everyone else
There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using

The Best Online Directory Software for Publishers

What to look for in online directory software, from Haven, to WordPress, Joomla, and third-party products

The directory website business model still has a lot of upside for multiplatform publishers. When executed correctly, directories can be a win-win for any ambitious publisher. The publisher produces a framework and reference content, and the advertiser pays to post

Mequoda Announces 6 Subscription Website Systems for 2017

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.

How to Start an Online Magazine With These Five Strategies

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!

What All Subscription Website Publishing Experts Should Know

Before hiring subscription website publishing experts, take this advice straight to the bank.

If you’re looking to grow the most beautiful rose garden on the block, would you prefer to go to your local gardening center and rifle through the rose section to see what’s brightest, or would you head straight to specialty rose nursery, with employed experts in growing roses?

So then why is it that so often we hear of publishers who hire web development companies that have no experience developing subscription websites for publishers? A magazine or newsletter website requires an expertise in search engine optimization, conversion architecture, subscription management, and content management, in addition to an array of other specialties.

CMS Development Services: 3 Things to Consider

It’s not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves in media but produce digital content regularly. The trouble with finding a content management system is that despite the word “content” in the title, rarely do out-of-the box solutions work for publishers, and rarely do even the most talented custom CMS developers understand publishing business models enough to build a system that is built to attract, capture, engage, and monetize all in the same place.

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

The Best Marketing Automation System for Publishers

Publishers require a marketing automation system that works in tandem with a highly efficient content management system

In the last decade, marketing automation has become a hot topic for niche publishers. The term really refers to any software platform designed to automate repetitive marketing tasks to increase efficiency and reduce labor. Although this sounds simple enough,

Choosing the Best Publication Management System for Publishers

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub

If you are a magazine publisher, it behooves you to remember what makes the medium special. Although many print editions have disappeared, the format’s attributes make it desirable for some part of the reading population. And, whether in paper, tablet

Why You Should Fire Your Digital Publishing Services

You need a magazine consultant that acts as a general contractor, and a content management system that does, too.

In the past I’ve divulged what to look for in a magazine consultant, and we’ve written many posts lately about what to look for in a content management system. But how do you put this new information into practice?

Well, it might require firing some people, and firing some of your digital publishing services.

Choosing the Best Content Management System for Digital Publishers

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS is one of the most important decisions publishers make today.

When it comes to choosing the best CMS for your digital publishing business, you can find advice from vendors, marketers, editors, sales people, technology experts, web developers, and even consultants. Although there are many choices, publishers need to stay focused on their goals when selecting a system.

What Every Multi-Platform System Must Provide for Magazine Publishers

It’s no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news to you, then, hey, nice to meet you!

The Importance of Phasing Projects for Content Management Systems

The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to the work as it helps employees avoid mental exhaustion that can occur with large, daunting projects.

When building Haven Nexus systems for our clients, we are often transforming a standalone website into a fully integrated multiplatform publishing and marketing system. This isn’t exactly a small task, so we focus on a few phases to prioritize and stay focused.

3 Subscription Website Publishing Predictions for 2016

Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will always be subscribers. Except that in 2016, they’d prefer you stop calling them that, because they’d prefer to be members who subscribe to your magazine.

3 Multiplatform Publishing Predictions for 2016

Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn’t start out as multiplatform, unless you consider the web their one and only secondary platform. However publishers are finding new ways to produce content for themselves and advertisers across, print, digital, and in-person (event)

10 Top Multiplatform Publishing Posts of 2015

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we’ve tackled everything from online advertising models, content recycling and building better multiplatform publishing teams in our Multiplatform Publishing Strategy articles. However, there are a few that have consistently been our highest read, commented on,

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

19 Digital Publishing Solutions You May Need As a Magazine Publisher

Are you acting as the general contractor of your content management system when it’s supposed to be managing itself?

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

Delta’s Sky Magazine Gets a Redesign

Skift is reporting that Delta’s Sky magazine is getting a redesign. Samantha Shankman writes, “It’s the first time that the content and format of the magazine have been reworked since the airline started working with its content publisher MSP Communications five years ago.”

Cooking Site Masters Subscription Website Publishing to Compete with the Big Players

“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched site in each category – have led the company’s success since its founding in 2009.

When President Stuart Hochwert, a Mequoda Master, launched these sites, he had exactly nothing to start with. No legacy publications, no content, nada. And while print magazines are in its future, Prime’s primary focus right now is still subscription website publishing, all of it advertiser-supported.

Responsive Website Design Cost, Mistakes, Ideas and the Need for a Great CMS

Today we are looking in depth at different website design tips from top bloggers.

Job Posting: Director of Online Publishing and Interactive Media

The Director of Online Publishing and Interactive Media will manage CSPI’s online content publishing Web site, www.NutritionAction.com. A business plan and strategy are in place for this highly visible online presence for CSPI and Nutrition Action Healthletter content, and this position will regularly measure and report on key program metrics and adjust the strategy and plan as necessary.

Free vs. Paid Video Hosting Sites — Let’s Discuss

If you’re interested in reading this, you’re probably already aboard the video train, right? Choo-choo!

No, but seriously, video hosting is one of those things where you really want to decide early as to how you plan on hosting your videos. Some videos take hours to upload, so after uploading 150 videos to YouTube, it’s going to be a tougher transition to private video hosting especially if you want to track your analytics in one place.

Since I can’t possibly know whether free or private video hosting is appropriate for your content, let me just offer some insight to both, and some items to keep in mind as you build your video database.

Entrepreneurs Turn to Content Management Systems

Are you looking to quit your job and start a new online business?

Content management systems saved the lives of content publishers.

OK, maybe not literally, but content management systems help greatly. They allow major customization, often within communities of designers and developers who continuously create plug-ins to make the systems even better. WordPress, for instance, thrives on a major support group of users and developers, who have helped transfer the content management system into a favorite of digital content publishers.

9 Elements of a Customer Experience Management System

Components that help online publishers maximize customer relationships

Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes.

A customer’s experience with a company is detailed by all the individual interactions; from the actual content and products a company creates to the external communications with employees.

WoodWing Brings Innovation to an Evolutionary Industry

Digital publishing isn’t exactly new. However, prior to the inception of the iPad in 2010, it was a horribly basic concept.

Publishers who created digital magazines typically did so as PDF documents. And we all know how inventive that is. Consumers weren’t too intrigued by this action of providing content digitally because the PDF was very limited. To read the content users would need their laptop or would need to print the content. The time and effort wasn’t necessarily worth it…but then tablets emerged and brought with them the opportunity to produce media-rich, engaging and interactive digital magazine content.

Week in Review: October 24th, 2011 – October 28th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

How to Choose Your Content Management System

Publishers, learn to make one of the most important decisions associated with bringing your content online

Choosing a content management system can be a daunting process, especially for traditional print publishers who are unfamiliar with the terrain.

It’s this exact reason that we incorporate a section on choosing your content management system in our Mequoda Bootcamp.

Online Publishers, Do You Get the Big Picture?

The Mequoda System Strategy Workshop details the complete picture for successful online publishing

We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.

Thus far, all my colleagues who have experienced the content have given rave reviews about the program.

The next opportunity publishers, entrepreneurs and intrapreneurs have to experience the Mequoda System Strategy Workshop is in New York City on October 27th at the McGraw Hill Conference Center.

What is the Best CMS for Newspapers?

Redefining the word “best” when searching for the best CMS for newspapers

“Best” doesn’t always equal the most popular, especially in technology and when referring to companies who have been in business for over 300 years—many whom are stuck in their ways. Well, I suppose that isn’t so true, considering the first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only it’s first issue in 1690. The true “business” of newspapers began in 1721 with the New England Courant and the presses have been running ever since. Still, almost 300 years.

The Mequoda System Strategy Workshop

Discover how our complete online business system can generate revenue for you

In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

Content Management Systems Evolve with Times

A Good Take on Content Management Systems

There was a very interesting story on the Poynter website last week titled “4 ways content management systems are evolving & why it matters to journalists.” Founded as the Modern Media Institute in 1975, Poynter remains affiliated with the St. Petersburg Times, Florida’s largest newspaper. With the lessening of the newspaper industry over the last few years, Poynter has changed its focus, now including this line on its website: “Today’s Poynter still helps newsrooms; but we assist the independent entrepreneur, too.” When it comes to building communities, Poynter can be a great resource.

In his article, Matt Thompson writes (with journalists in mind): “…it’s hard to get people interested in the one technology that they have to use every day, the thing that either inhibits or enables the space-age storytelling they want to do—their content management system.”

41 Steps to Launching or Relaunching your Online Business

Our new step-by-step program goes from concept and theory to hands-on, practical guidance

A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the June NYC workshop, as we do a couple of times per year.

We began to realize that the seven principles we’ve used to teach the program historically have appeared to be too abstract. As it is, we’ve been teaching this program since 2004, and now, seven years later, the concept isn’t as revolutionary as it was then.

Benefits of the Mequoda Content Marketing System

How can the Mequoda Content Marketing System transform your legacy special-interest magazine, newsletter or newspaper into a highly profitable, multi-platform media empire?

We’ve studied thousands of successful and not-so-successful online publishers to determine the best business practices to create the Mequoda Content Marketing System. All of the successful online publishers we’ve studied have one thing in common: a content management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.

The Mequoda Content Marketing System can be used to launch a new website, or to manage, maintain and improve an existing website. Every Mequoda Content Marketing System has four distinguishing characteristics that may require you to master additional skills.

Which CMS is Right for You?

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Would Telligent be recommended if you do not have a .net programmer?

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Got to pick the solution based on your experience, resources and infrastructure. If you are primarily a Microsoft shop this could still be a solution for you.  There are plenty of partners and .net developers out there who could get it running. It can

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

A Suggested Process for Choosing Software Vendors

Helpful hints on choosing software vendors

As publishers increase size and scope and become more popular with an audience, there are times when upgrades to their software are necessary. We’ve experienced this before as many publishers have as well.

When it comes to successfully making these updates, it’s important to consider all options. Blindly jumping into a sizable commitment could go sour if the software involved doesn’t fit your needs, and you end up wasting a lot of money in the process. We’d continue this a bad business practice and one all publishers should avoid.

Week in Review: September 6th, 2010 – September 10th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Content Management Systems for Publishers

Content producers and content publishers can benefit from a content management system if they realize its importance

Many traditional publishers have taken their print publication’s content online. They came to the realization that diversifying their publishing platforms would allow them to save money on production costs while reaching a new breed of content consumers; ones that heavily rely on the Internet to access content that interests them.

Multi-platform publishing allows these traditional print publishers to try their hand at online publishing, which can lead to a robust system full of content and another avenue for them to generate revenue. The best way for traditional publishers to engage in online publishing is by embracing content management systems, which offer many free and open-source options.

Week in Review: August 30th, 2010 – September 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

5 Necessary Steps for Selecting a Content Management System

Utilizing these tips will put you on the path to choosing the best CMS for your content

Content management systems are like puzzles to me. They incorporate a lot of different pieces and create something beautiful when finished. The free open-source systems I’ve used may even have the “for ages 8-108” label upon them. Okay, that may be a bit of an exaggeration, but even those users unfamiliar with HTML code can easily operate a number of CMSs.

Unlike puzzles, content management systems can do a lot, from helping to manage content to working on organic marketing efforts. The CMS is an online publisher’s dream. It’s even better that many of them can be downloaded and customized for free via the Internet.

7 Reasons Why Online Publishers Use WordPress

As an open source content management system loved by many, WordPress offers some great features to online publishers

The first open source content management system I ever used was WordPress. My first blog, which I cannot even remember the name of now, was hosted by the popular content management platform, so I spent some time experiencing the CMS first hand.

My time spent with that personal blog didn’t last too long. I didn’t have a focus and thus, I began paying less attention to it. A year or so after that, I began using the platform in my professional career. It was great to see that WordPress could be used in a professional manner, or simply as a casual blog.

WordPress vs. Drupal vs. Telligent: Which CMS is Right for You?

Learn detailed information from three technology professionals using these content management systems first-hand

How to Incorporate SEO Copywriting Into Your Press Releases

Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases are picked up by search engine features like Google News and Yahoo! News.

The press release factor can play a huge part in gaining incoming links and reaching the correct audience for your news. The more quality links you receive, the better reputation your content will have. The more audience members exposed to your content will likely mean more traffic and more conversions.

Learn How Online Writers Are Successfully Blogging for Profit with Mequoda Group’s Free Report

Discover how writers have evolved from being freelance professionals to paid bloggers that are constantly building a reputation online with Mequoda Group’s Blogging for Profit free report

What is a “post-Google” CMS?

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What is a “post-Google” CMS?

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A post-Google CMS is simply a content management system that was built after Google became the ultimate search engine. These CMS’s, such WordPress and Drupal are structurally built to be pleasing to the “Google Gods” and are generally open-source.


Mobile Site Design for Content Publishers Free Report Released

Strategies for usability, design and content distribution

WordPress for Content Marketers, Producers & Publishers

Convert a Content Management System into a state-of-the-art Content Marketing System without spending a dime on software.

What a Tag Page Should Look Like to Google

Create an all-inclusive tag/keyword/glossary page so that your website architecture gives Google one single arrow to follow

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