Content Management

Convert a Content Management System into a state-of-the-art Content Marketing System without spending a dime on software. … Continue Reading »

Learn what you need to operate your Mequoda System successfully
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Four tips and two rules leading to a more useful way of distributing your information through email … Continue Reading »

Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more easily than you are?
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Travel budget frozen? Take a trip to Mequoda Pro and get 13 on-demand seminars that will teach you the ins and outs of profitable online publishing … Continue Reading »

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Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue Reading »

Fashion & lifestyle media platform Red Relish is looking for the next digital stylista and e-fashion rockstar.
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Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers … Continue Reading »

One method for training your entire online publishing team in one sitting (plus maybe a lunch break if they’re good) … Continue Reading »

Create an all-inclusive tag/keyword/glossary page so that your website architecture gives Google one single arrow to follow … Continue Reading »

Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers … Continue Reading »

Less than two weeks left to get our lowest price on this Internet marketing event for publishers
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Produce high-quality content on web pages that are designed with semantics and standards compliance in mind
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Outsourcing key assignments to our experienced research team can bring added energy and creativity to your in-house staff while saving you time and money
If you simply need extra help focused in a few concentrated areas, we offer our most requested project services ala carte — individually priced.
Mequoda Online Market Audit … Continue Reading »

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »

Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009 … Continue Reading »

Every print publication should recycle, reuse and repurpose its premium content online
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Why every print publication needs an editorial policy for reusing content online
How this financial publisher’s editorial policy effectively recycles, reuses and repurposes its premium stock recommendations into robust historic online content that effectively drives traffic to their site and sells more subscriptions.
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Online Content Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build links to your website.
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When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »

PRESENTATIONS:

Online Market Analysis
Search Engine Optimization
Website Conversion Architecture
Landing Page Optimization
Online Content Management
PR & Link-Building
Email Newsletter Marketing
Digital Product Development
Internet Advertising Basics
Structuring Online Jobs
Key Metric Analysis
Business Plan Development

SPREADSHEETS:

Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
Link Building Lifetime Calculator

SEO Lifetime Calculator
Flora Daily Google Visibility Report
Dan Ambrose: Content Traffic … Continue Reading »

Uncommon sense about when to link and how much to quote

Protecting intellectual property is every publisher’s responsibility

There is a firestorm of controversy growing over how much content can be excerpted from one website and used on another. … Continue Reading »

Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team

In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been … Continue Reading »

How to cut through the clutter of data and create a useful website management dashboard with online metrics

More than 50 years ago, legendary management consultant Peter Drucker was telling American businesses like General Motors that they didn’t know how to count.

More specifically, he said, “if you can’t measure it, you … Continue Reading »

All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »

Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »

Being content-driven, google-friendly, email-centric and profit-minded makes for a best-practice website … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Slow loading web pages can mean turning customers away from your landing pages and ultimately from buying yor products. … Continue Reading »

Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches. … Continue Reading »

“Five Deadly Membership website Mistakes—What every magazine, newsletter and book publisher needs to know before launching a membership website” is based on our 12 years of experience with more than 100 successful membership websites. Claim your FREE copy of Five Deadly Membership Website Mistakes: What every magazine, newsletter and book … Continue Reading »

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and … Continue Reading »

The Mequoda Organigraph is a map of the company’s functions, critical interactions and relationships. Unlike a static organization chart, this shows how information can be managed in a dynamic way. An audience-driven, content management system is organic and dynamic and, therefore, is best depicted through an organigraph. It is a … Continue Reading »

Senior Information Architect, Mequoda Group, LLC

Lowell Allen specialized in direct mail design for publishers before moving to Web design and development. He has worked as creative director for an ecommerce production company, where his experience expanded beyond graphic design to include HTML markup and programming. He has designed and developed … Continue Reading »

We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report or email newsletter, or who has otherwise provided you with their email address. It is imperative that your content management … Continue Reading »

Three ways to build a meta tag page and how other publishers are using them
A meta tag page is a page that lists all the content a site has about a particular tag or keyword. The difference between a tag page and a topic page, is that a tag page … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops.
You get to choose. Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

The Quest to Unlock the National Institute of Business Management Archives … Continue Reading »

Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website … Continue Reading »

What can we learn from the big guys? Be more like little guys.

In a panel titled “Learning From the Big Guys” Marta Wohrle, former Senior VP of digital media at Hachette Filipacchi Media told a story about when Perezhilton.com put a link in his blog to ElleGirl.com and it sent … Continue Reading »

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors … Continue Reading »

When publishers hear the words “open source”, it’s not uncommon for them to pack their bags and head for the hills. Some publishers think that using open source software means that they need to hire developers to “make it work” and many publishers think that open source software is only … Continue Reading »

As big fans of the open source movement, we were very enthused to hear that MySQL was recently picked up by Sun Microsystems. As defined by Wikipedia, the basic program runs as a server providing multi-user access to a number of databases and was previously owned and sponsored by a … Continue Reading »

Four investors, including the Times Company prove that open source software is the future of online publishing platforms. Over here at Mequoda, we are one of Wordpress’ #1 fans. Open source software is becoming the new wave of the Internet, as proven by instances such as Google’s open source … Continue Reading »

Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?

Learning how to increase landing page conversion rates can mean the difference between the success and failure of your Internet marketing program.

You can … Continue Reading »

Lost in the online publishing jungle? We have a map.

When bringing your publication online, you’re entering a business world unlike any other.

Yesterday’s Daily compared publishing online to navigating the Amazon. There are two ways to do it: … Continue Reading »

Create interweaving websites with specific strategies

When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?

The distinction is very important.

Ideally, your online publishing business should be a small network of websites, each with specific goals and strategies.

One of those … Continue Reading »