Digital editions are where we’re all headed
Print publications are dying a slow but inevitable death. We notice it almost every day – in fact, it’s so much a part of our current culture, that last December, the Onion satirized the trend: Dunbar Family Forced to Discontinue Print Edition of Christmas Newsletter, ran the headline. “Amid … Continue
It might be true that some sites are “winning” the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.
But it’s even more true that most of us have to work at it.
Don calls SEO “the new direct mail.” Keyword research and implementation is perhaps … Continue
Form over function does not apply on the web as it often does in print. … Continue
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff that understand the digital evolution.
A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue
Can your email management system do all this?
A Mequoda System is built as a package to be SEO optimized, full of content, withstand a ton of traffic every month, accept payments and easily distribute content through social media and email marketing. To do this, we have ongoing relationships with companies like PayPal (payment processing) and … Continue
In 90-minutes, learn how to create a website for the best user experience … Continue
Video content may become a major component in future email marketing campaigns
I recently read an article about video’s place in present and future marketing campaigns. There is no doubt that video has a bright future. … Continue
Today we are looking in depth at different website design tips from top bloggers. … Continue
Image SEO is an additional tool for getting ranked in search engines
Image SEO has relevance in ranking. If you are optimizing your headlines, body copy, and metadata, you should also be paying close attention to image SEO.
Beyond the additional SEO help, optimizing your images helps users make a visual connection with the content you give … Continue
The Director of Online Publishing and Interactive Media will manage CSPI’s online content publishing Web site, www.NutritionAction.com. A business plan and strategy are in place for this highly visible online presence for CSPI and Nutrition Action Healthletter content, and this position will regularly measure and report on key program metrics and adjust the strategy and … Continue
If you’re interested in reading this, you’re probably already aboard the video train, right? Choo-choo!
No, but seriously, video hosting is one of those things where you really want to decide early as to how you plan on hosting your videos. Some videos take hours to upload, so after uploading 150 videos to YouTube, it’s going … Continue
Publishers today have a complex mix of digital opportunity at their fingertips. Complexity is familiar to publishers – from the intricacies of printing and distributing physical products, to harnessing the newfound power of digital.
With the opportunities of digital publishing comes a lot of clutter. Not every new digital trend will be valuable to your brand. … Continue
Does seeing other publishers redesign their website or make changes to the content they provide make you wonder about your own possible changes?
Streamlining Digital Asset Workflows is a session from our Digital Publishing Bootcamp that helps you make changes within your organization, designed to increase efficiency through the use of automation. … Continue
Are you looking to quit your job and start a new online business?
Content management systems saved the lives of content publishers.
OK, maybe not literally, but content management systems help greatly. They allow major customization, often within communities of designers and developers who continuously create plug-ins to make the systems even better. WordPress, for instance, thrives … Continue
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes. … Continue
Digital publishing isn’t exactly new. However, prior to the inception of the iPad in 2010, it was a horribly basic concept.
Publishers who created digital magazines typically did so as PDF documents. And we all know how inventive that is. Consumers weren’t too intrigued by this action of providing content digitally because the PDF was … Continue
While perusing the Internet, I was surprised to see yet another article discussing the death of email.
Although this article seemed to be directed toward internal business activities and the focus of other platforms for internal communication, there’s an interesting scenario that exists: some companies are attempting to eliminate internal email communications while others are expanding … Continue
More Twitter marketing opportunities arise as Twitter gets a big facelift
Twitter is somewhat quietly rolling out a lot of changes to the site and their platform that directly impacts the businesses who use them for social marketing. Maybe you call Brand Profiles “too little, too late”, but they’re coming.
I could dive into the deep abyss … Continue
The publishing environment has changed…have you?
Successful print publishers and editors possess knowledge, expertise and experiences that have helped their publications. However, the expansion of digital publishing – including the inception of digital magazines – requires a new skill set for continued success.
Traditional print editors and publishers need to revolutionize the way they approach their jobs … Continue
Publishers, learn to make one of the most important decisions associated with bringing your content online
Choosing a content management system can be a daunting process, especially for traditional print publishers who are unfamiliar with the terrain.
It’s this exact reason that we incorporate a section on choosing your content management system in our Mequoda Bootcamp. … Continue
Make your WordPress content management system’s email process less time consuming
Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.
For every online publisher and online editor who has found it tedious to create a daily email newsletter, the Mequoda Email Builder is a technological blessing. … Continue
The Mequoda System Strategy Workshop details the complete picture for successful online publishing
We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.
Thus far, all my colleagues who have experienced the content have given rave reviews about the program.
The next opportunity publishers, entrepreneurs and intrapreneurs … Continue
Redefining the word “best” when searching for the best CMS for newspapers
“Best” doesn’t always equal the most popular, especially in technology and when referring to companies who have been in business for over 300 years—many whom are stuck in their ways. Well, I suppose that isn’t so true, considering the first official American newspaper, Publick … Continue
Discover how our complete online business system can generate revenue for you
In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.
During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the … Continue
Ages of Enlightenment at SIPA and Beyond
“Age is an issue of mind over matter. If you don’t mind, it doesn’t matter.”
On page 5 of the SIPA July Hotline newsletter just posted yesterday afternoon—and also shown on the left—there’s a picture of Collin Berglund of Inside Mortgage Finance holding up his new iPad from randomly … Continue
How to create an iPad-friendly version of your website with this new platform
Onswipe, which was once available only as a WordPress plugin, was released today as a publishing platform for all types of websites.
Those who have used Onswipe will tell you about its ability to create an app-like experience for its users. And according to … Continue
A Good Take on Content Management Systems
There was a very interesting story on the Poynter website last week titled “4 ways content management systems are evolving & why it matters to journalists.” Founded as the Modern Media Institute in 1975, Poynter remains affiliated with the St. Petersburg Times, Florida’s largest newspaper. With the lessening of … Continue
Our new step-by-step program goes from concept and theory to hands-on, practical guidance
A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the June NYC workshop, as we do a couple of times per year.
We began to realize that the seven principles we’ve used to teach the program … Continue
Many journalists have a problem with SEO; are their criticisms valid?
I’ve witnessed it in person and read numerous articles on frustrations with SEO.
Many journalists dislike, or fear, SEO – depending on the stage of the career they are in. Some find it to be out of the realm of traditional journalism, and therefore, isn’t relevant. … Continue
Three quick tips on how to make a membership website work by letting your users define the content
The main revenue source for a membership website comes from its users, which means that 9 times out of 10, membership websites accept no advertising. What this means is that any membership website that’s going to be successful … Continue
A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25. The five-day training program, taught by Mequoda’s Don Nicholas and Kim Mateus, has been designed to cover the major knowledge and skill areas needed by … Continue
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch to gain market share.
Content marketing needs to be a focus of all online publishers. If they do not embrace a content marketing model, they will … Continue
Landing page templates for a tight budget and overworked staff
Landing pages can be the bane of some people’s existence. If you don’t have a template built into your content management system, it can be even worse. If you need different landing page templates for different products, your to-do list gets longer and longer.
If you don’t … Continue
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core job is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your … Continue
Affiliate Media Inc. is a two-time Inc 500/5000 award-winning online publishing company focused solely on the affiliate marketing space.
Affiliate Media Inc. is looking for a rock star Managing Editor for two of their affiliate marketing websites, CasinoAffiliatePrograms.com and PokerAffiliatePrograms.com.
Three or more years of experience in content creation/management, web producing, and leading publishing efforts for medium-to-large … Continue
Better guidelines for setting up and running an affiliate sales program
The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your product. The more free marketing materials you hand out, the less effort your affiliates will need to put in and the more likely they’ll be … Continue
How can the Mequoda Content Marketing System transform your legacy special-interest magazine, newsletter or newspaper into a highly profitable, multi-platform media empire?
We’ve studied thousands of successful and not-so-successful online publishers to determine the best business practices to create the Mequoda Content Marketing System. All of the successful online publishers we’ve studied have one thing in … Continue
Order this 90-minute webinar today, co-sponsored by Mequoda and SIPA, and discover new opportunities for making money with your online content. … Continue
Even more are involved when considering the design of your CMS
Here’s a hypothetical question for you: If you were a content producer or content publisher, what would you use to house your content? This isn’t a trick question, I swear. How about those of you who are content producers or online publishers already storing your … Continue
Three technology professionals are ready to inform you about options
Register now for our WordPress vs. Drupal vs. Telligent: Which CMS is Right for You? Webinar
Online publishers, content producers and Internet marketers can simply their lives by using content management systems. The CMSs are designed to help publish content, index that content, organize the content and … Continue
How artistic content producers and publishers can be using content marketing
I recently came to the realization as to why I love content marketing so much. It goes back to my childhood where the love of music started. There was something very spiritually moving about artists who create with passionate and persistent, and then share their … Continue
How to stay on track and on time with systems projects
The larger projects online publishers face are often broken into multiple phases to keep the work manageable and the project moving along through different levels of completion. Phasing projects can differ in scope and subject matter, but characteristics of the components can be utilized throughout … Continue
Helpful hints on choosing software vendors
As publishers increase size and scope and become more popular with an audience, there are times when upgrades to their software are necessary. We’ve experienced this before as many publishers have as well.
When it comes to successfully making these updates, it’s important to consider all options. Blindly jumping into a … Continue