Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions … Continue
Claim your FREE digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now. … Continue
A proven roadmap to Internet publishing success, in 90 minutes
Stop guessing: Learn the Mequoda strategies that have earned millions for others … Continue
Claim your FREE digital copy of Digital Content Marketing Strategy: Comprehensive Principles of a Proven Content Marketing Plan now. … Continue
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are being impacted like the publishers of books, magazines, newsletters and videos. … Continue
Register now to join an elite group of publishers, CEOs, content marketers and editors as we teach how to build online audiences
If you don’t take your organization to the next digital level right now, it may be too late.
With new media options developing almost daily, and consumers demanding change, you must reach these consumers, develop … Continue
7 ways to reach your Twitter potential
What does your Twitter strategy consist of?
I’d imagine you are at least tweeting the title of each article you publish and adding a link to the content. Doing so is a great way to build your audience based on the topics you cover. However, our research has shown that … Continue
Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012
The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable professionals.
There has never been a better lineup, as CEOs, publishers, and marketers prepare to give presentations on how they’ve managed their digital success. … Continue
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone learn their secrets. This is your chance to avoid that fate. Mequoda’s Audience Development Summit 2012 delivers two of these stars, and if you’re there, … Continue
In 90-minutes, learn which metrics really matter … Continue
Google’s work with semantic search may lead to better results
Google will continuously work to improve search and create content areas for everything. In case you missed the May’s roll out of Google’s Knowledge Graph for semantic search, here’s some information on the topic.
As MIT’s Technology Review states, “The Knowledge Graph can be thought of as … Continue
Tips on appeasing Google Penguin’s algorithmic changes
Google changes have been a popular topic as of late throughout the industry. Digital publishers and content marketers seeking safety from the wrath of Google have a few options.
There are numerous SEO professionals studying the effects of Google’s algorithmic changes and the reasons why websites get hit so hard. … Continue
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been very beneficial for me. However, the most valuable audience development tool is something I only recently started using.
This tool is inherently for professionals who have … Continue
Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.
However, after the Internet grew, developed, and became a medium for commerce, the need for copywriters grew. This brought a variety of other professionals to the craft … Continue
Claim your FREE digital copy of Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan now. … Continue
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts are able to create more engagement than these reported numbers.
However, a lot of engagement through email isn’t always the case. People receive dozens of email … Continue
According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that “revenue increased, in part because it served up 42 percent more ads, and in part because it was able to charge an average of 18 percent more for each ad it served.”
And right before last week’s … Continue
All industries have best practices for setting up their Facebook page
What is the focus of your company’s Facebook page? Are you using it to share content or promote weekly deals? Do you have a lot of interaction taking place on your page?
Before diving into Facebook, some publishers sat with their staff and came up with … Continue
A change that editorial directors need to pay attention to
Put an online editor job underneath a microscope; what do you see?
The initial look shows a content creator; someone who understands subject matter, and ideally, is passionate about the topic. Online editors are able to churn on content that is informative and thought provoking on a … Continue
Hands-on Twitter workshop provides up-to-date techniques
One of the hands-on workshops at our upcoming Digital Publishing Workshop is entitled Unlocking the Power of Twitter. It will take place on Wednesday, July 18th at the McGraw-Hill Conference Center in New York City.
Our conversation on Twitter has evolved over the years. We began by suggesting online … Continue
What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have to share?
Professionals who develop blogs have a better, more concrete chance to show people who they are through their written words. And although the Internet … Continue
Many digital magazine apps are still underperforming due to some of the following reasons
With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and content marketers who have created inferior digital apps are currently missing this evolutionary opportunity. … Continue
A personal video recording studio isn’t as expensive as it once was.
With online video popularity growing at a faster rate than television ever experienced, media companies are enhancing their content by providing their audiences with video.
Some companies who already have video content created are simply repurposing this content on the web. Other companies are … Continue
5 actions for creating engagement discussed at Bootcamp
Online publishers and content marketers are taking numerous strides to share their engaging content.
A few of these will be discussed during our Digital Content Marketing Bootcamp in New York City on January 24th. This one-day intensive is designed to help online publishers and content marketers start, run … Continue
Email is a multifaceted tool for online publishers and content marketers. It can be used to deliver editorial e-newsletters, product promotions and week-in-review compilations.
Ideally, professionals use this medium to help facilitate revenue-generating transactions. However, email is another tool for brand recognition, which allows publishers to stay on the minds of their recipients, even if … Continue
This segment from the Digital Native Survey reinforces the power of the Internet
How many hours do you spend on the Internet each day? This is the question asked to our Digital Native respondents in the following video.
Obviously, someone’s profession plays part in this answer. For online publishers, content marketers, online editors and social media … Continue
The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.
The five to seven articles published daily have become training tools that teach how to sell more products, write better email newsletters, experience higher conversion … Continue
Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe to your email updates, social networks and RSS feed.
From the beginning, blogs have been platforms for social interaction and content sharing. These same principles … Continue
Tips for connecting with your audience
The digital landscape is unique and amazing in terms of communication abilities. There is a vast world of knowledge and entertainment online that can keep people engaged for hours.
As the usage of this medium increases and more opportunities become available online, it’s important that we as online business professionals … Continue
If you’ve never been trained on best practices for leveraging organic content, than you are likely missing out on website traffic
SEO blogging is unlike anything traditional editors are used to. There is a personal connection expected throughout the world of blogging, and to succeed within it, you need to be a positive source of content … Continue
A 7-step guide to the keyword universe
The keyword universe is the core to any successful online business. If content publishers or content marketers lack a keyword universe, they are basically operating in the dark – defining their online existence by assumptions and not clear factual evidence.
How is your keyword universe built and managed? For … Continue
Take social media users and turn them into your biggest source of online traffic and audience development
Social media traffic is the easiest source of traffic there is—once you have a network. For Mequoda, it quickly turned into our #2 source of traffic, next to Google. That beat traffic coming in from our email lists, which … Continue
Facebook’s growth is one major reason editors and content marketers have turned to the social media platform. With over 800 million members, where else could you find such a large community prepared to share content of interest with their contacts?
However, some editors and content marketers have not quite figured out an appropriate strategy for building … Continue
All successful content marketers are doing it…they are providing free downloads to entice their audience into relationships.
We provide free downloads on array of topics, including one on Mobile Site Design for Publishers and Website Homepage Design – both of which address the need to have adequate design and functionality to make your content easily … Continue
The Finer Points of Creating a Video
An interesting theme recently on the SIPA Marketing Listserv focused on turning PowerPoint presentations into Web videos. The idea is to add varied animation/visual effects, transitions between slides, other attractive visual items (drawing and/or photos), narration and/or music. Camtasia Studio came up as one solution. Daniel Park’s new digital … Continue
Online publishers, content marketers and email marketers need to apply the same amount of professionalize to their email campaigns as they do with every aspect of their online business
In an environment with a great deal of email competition, you have to create a repoire with your email recipients.
This is done by providing the highest quality … Continue
Content marketers and online editors should not forget the importance of being found in search engines
The Mequoda Bootcamp now incorporates three workshops, including the SEO Targeting workshop which helps you write targeted website copy.
The SEO Targeting workshop teaches how to target keyword phrases and write the headline, subhead and body copy outline. During this 30-minute … Continue
New data shares significant information for online publishers and content marketers
Staying current with trends helps online professionals make careful moves in their online strategy.
Walker Sands Communications, a full-service marketing and public relationships firm, tracked website data of B2B and B2C clients and compiled the information in their Q3 Web Traffic Report. … Continue
Google Analytics Real-Time and Google Analytics Premium are new options for online publishers
Are you using Google Analytics as your primary tool for tracking data associated with the health of your online business? Do you like the features of Google Analytics?
For many online publishers and content marketers, it’s hard to not approve of the job Google … Continue
Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines
Download a free copy of Rapid Conversion Landing Page Optimization Guidelines now
Most content marketers we talk to wouldn’t mind having a higher conversion rate.
How about you – would you like to have a higher conversion … Continue
The Washington Post is instructing reporters on the importance of link building
How many times have you heard that building links are important?
Reporters at the Washington Post recently received a memo briefing them on the importance of linking content. … Continue
7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience
In today’s digital landscape, online editors have a hand in developing a brand’s audience, even beyond the written content they produce.
An article from eMedia Vitals once stated the role of an online editor well. “…Increasingly we are, directly or indirectly, … Continue
The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success
A diverse array of online publishers and content marketers started to gather at the Mequoda Summit East 2011 in Waltham, MA this week.
The three and a half day intensive conference is designed to share the most up-to-date … Continue
Do you know how long your links live on social networks?
A recent article on the bitly blog asks, “How long is a link “alive” before people stop caring?”
It’s a very relevant question, especially to all of the online publishers and content marketers who are sharing content throughout an array of websites. … Continue
New research shows how users regard their mobile device
You don’t have to know the exact numbers to know that mobile usage is huge.
According to a new study by Experian Simmons, 227 million Americans own a cell phone. This includes 91% of adults, 74% of teens and 22% of kids. … Continue
Order this new, 90-minute webinar and discover how to develop website content that gets found in search engines and increases traffic to your website … Continue