As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices”. Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which. … Continue
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere? … Continue
3 major focal points for digital publishers
Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.
What are you doing to drive website traffic? How are you converting this traffic to more manageable relationships?
There are three major methods digital publishers are actively using to drive website visitors and convert them … Continue
Some content publishers are having a hard time with the changes that take place in the digital age. New advances arise before others can be mastered and managed properly. Is this something you’ve experienced first-hand?
Of course, there are other online business managers and digital publishers who have developed new revenue streams reflective of the drastic … Continue
Research paints a picture of the current mobile device shoppers
Reaching audiences with products is a concern that digital publishers face. The introduction of mobile devices has shown a connection with shopping and researching while shopping in person.
What does a mobile device shopper look like? If this is a question you’ve been wondering, some data from … Continue
Today we are looking in depth at different website design tips from top bloggers. … Continue
Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic
YouTube clearly doesn’t want its users bouncing from the site and going to the website of other content publishers. Digital publishers utilizing YouTube to house and share video content want to drive traffic back to their website. So how … Continue
Who will benefit from Google Consumer Surveys?
The major players in online business – Google, Apple, and Amazon – have two theories of thought on content. Apple and Amazon believe that premium content should come at a cost. These two retailers have developed successful online stores that have led to billions in sales.
Google on the other … Continue
Don’t be fooled; there is a proper way to design for mobile.
I once read an article that claimed there was no such thing as mobile websites, because all websites were already mobile.
I hope the person who wrote that article doesn’t design sites for a living, or his clientele won’t last very long. … Continue
Looking to the future and acting upon it now
Thus far, content publishers have been actively discovering the best practices for digital content marketing. They’ve been analyzing their publishing assets and experimenting with how their legacy content could be used to build audiences online.
Much of this process is still the same, but there is another … Continue
A brief glance at the evolution of digital magazine publishing
What’s there to say about the digital publishing industry? It’s been booming as of late, when prior, it had been lifeless.
Although digital publishing has been around since the 1990s, it had never reached any desirable level of success. Digital publishers were historically offering some amount … Continue
Are you looking to quit your job and start a new online business?
Content management systems saved the lives of content publishers.
OK, maybe not literally, but content management systems help greatly. They allow major customization, often within communities of designers and developers who continuously create plug-ins to make the systems even better. WordPress, for instance, thrives … Continue
In less than three months, the Mequoda Summit West 2012 will take place in Lakewood, CO.
This spring’s two-day Summit incorporates Master Classes taught by the Mequoda Team, three keynote presentations and roundtable events.
Since this Summit is only open to Mequoda Alumni who are familiar with running digital content marketing systems, you have the chance … Continue
There’s no doubt about it—publishers got much smarter about their online marketing strategies this past year. It’s not clear which empire(s) paved the way and made it “ok” for everyone else to jump on board (sort of like the day Oprah discovered Twitter) but we’re glad it happened. More attention is being paid to socially … Continue
Online businesses aren’t able to see up to 50% of their keyword data after a recent Google change
For years, Google has been a major partner for content publishers. Google’s mission is to “organize the world’s information and make it universally accessible and usable,” – a concept all passionate online publishers could agree with.
We’ve been … Continue
Even with recent frustrations, Google is still the search partner content publishers turn to. Its search engine is the most comprehensive, and we like to think that its actions are always performed with good intentions…their informal corporate motto is “don’t be evil” after all.
One way Google has helped published make their own websites more searchable … Continue
A 7-step guide to the keyword universe
The keyword universe is the core to any successful online business. If content publishers or content marketers lack a keyword universe, they are basically operating in the dark – defining their online existence by assumptions and not clear factual evidence.
How is your keyword universe built and managed? For … Continue
How easy have you made it for audience members to share your content?
In all markets we’ve seen, social interaction and engagement has been a desired channel for content publishers and consumers. Publishers like when their audience shows interest in their content and consumers are willing to share content when it is of a high quality … Continue
What does this acquisition mean for content publishers?
Zagat Survey was a first of its kind.
In 1979, Tim and Nina Zagat established the company to provide a collection of ratings of restaurants by the diners who eat at them.
Throughout the years, Zagat expanded to rate anything local, from hotels and nightlife to theaters and airlines. … Continue
Discover dozens of successful methods for starting, running and getting the most from your content-based business
Yesterday, I talked about what best practices are and where they come from.
Today, let’s talk about best practices that will be discussed at the Mequoda Summit East 2011 in just two weeks. … Continue
Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy
Do you remember the first viral video you saw?
According to New Image Media, “viral videos are largely known for being hundreds of times more effective than traditional advertising and being one of the most effective mediums … Continue
The Many Twitter Personalities of Publishers – Beware the Digital Natives Are Here
Have you ever noticed that some publishers on Twitter seem to have tons followers? Have you also noticed some publishers on Twitter that have trouble getting 1,000 followers? It should come as no surprise that each publisher uses Twitter differently. I like to … Continue
A brief Q&A with John Locke
Every principle that best-selling author John Locke has used to sell over one million eBooks through the Kindle applies to all online publishers, whether you are the publisher of the Dark Daily website or Time Magazine.
In Locke’s case, he didn’t become a best-selling author solely on the strength of his … Continue
The king of search engines makes history; does it mean anything for online publishers?
In May 2011, Google hit a milestone by becoming the first company ever to reach 1 billion unique visitors, according to comScore.
Compared to its numbers from May 2010, Google’s unique visitors rose by 8.4% in May 2011. … Continue
Three online video platforms trusted by publishing giants like The New York Times, NPR and TVGuide
Uploading your videos to YouTube has its benefits. Your videos get indexed on the world’s second largest search engine, it’s free and life is good. But what if you have premium video content on your website? You know, the video … Continue
Google joins the social scene with Google +1
Google +1 isn’t completely new. The social component was released back in March as what seemed to be Google’s version of Facebook’s “Like” button.
Google has now extended its +1 button to online content publishers. This allows publishers the opportunity to include the button within their website, so that … Continue
Three effective uses of keyword research include audience development, website taxonomy and article tagging
In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda update.
All of the Mequoda Systems we’ve analyzed thus far have seen an increase in the overall number of Google listings for their keywords by at … Continue
Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums
Download your free digital copy of our SEO Campaign Management Basics white paper now
In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.
The … Continue
Search bests social for many content publishers
The next time someone tells you SEO has lost relevance, share some of the following information with the person making the claim.
According to recent data from Outbrain’s “Content Discovery and Engagement Report, Q1 2011”, 41% of external referrals to content publisher’s websites come from search. … Continue
Before you send that next tweet…check out the environment
In yesterday’s Mequoda Daily, we discussed the core goals Twitter users should be focusing on while interacting on the social network.
Knowing these goals will help form a Twitter strategy for publishers currently struggling with the concept. … Continue
Are your Twitter efforts focused in the right place?
Twitter is a no-brainer for publishers, if they are using it correctly.
What is your Twitter strategy? Professionals should not just be using Twitter because “everyone else does”. That statement would make Twitter pros cringe. To find success with Twitter, you have to have an organized plan for … Continue
Learn about the nine most profitable subscription website business models
Download your free digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now
Subscription websites have become a digital land of opportunity for online publishers. Discover the nine most profitable subscription website models and online publishing utilizing each model in our Building … Continue
Specifics for online publishers selling subscriptions via apps
No need to speculate on Apple’s approach to handling subscriptions anymore. A representative from Apple recently told app developer Texterity that publishers could now sell digital subscriptions via apps.
The stipulation is that Apple has to be allowed an equal opportunity to do so. … Continue
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at least, as many who experience free content are often persuaded to pay for additional, aligned content. … Continue
Digital content marketing systems are replacing other marketing strategies at a pace never before seen.
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a mere 15+ years, since the dawn of the commercial Internet, we’ve … Continue
This free report from Mequoda Group discusses ways to boost ROI by doing business on Twitter
(Nationwide)—Twitter has something similar to a search engine. It’s a website that is still unknown to many people, both Twitter users and outside observers who aren’t a part of the popular social network.
Search.Twitter.com is the URL address of the Twitter … Continue
Order this 90-minute webinar today, co-sponsored by Mequoda and SIPA, and discover new opportunities for making money with your online content. … Continue
This free report from Mequoda Group discusses tips on mobile publishing strategies for usability, design and content distribution
(Nationwide)—For online publishers, mobile page views and clicks can mean more revenue. For online retailers, mobile ecommerce is emerging for smart phones and portable devices like netbooks and tablets.
Mobile is a hot topic. New technology is being created … Continue