Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: content

An Encyclopedic Collection of Digital Publishing Strategy

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:   Continue

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites & Subscription Apps

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).   Continue

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine   Continue

5 Best Practices in Digital Magazine App Publishing

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.

First, let’s do some definitions. Terminology is changing daily, as it always does with new technology and new products, but for now we should at least attempt to clarify a few things. Some of these definitions come from outside Mequoda, but others are our own preferred definitions that serve to clarify some of the confusion in the industry right now. Your mileage may vary!   Continue

Strategy Spotlight with Don: 5 Goals Every Publisher Should Have in Mind

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.   Continue

Your Guide to Building a Profitable Subscription Website

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those.   Continue

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become a success story like these publishers.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the strategies other successful publishers have used to boost revenues   Continue

Strategy Spotlight with Don: 4 Strategies Every Publisher Should Know

“Print is dead.” “Long Live Print.” “Digital Will Save Publishing.” “Publishing Can’t Be Saved.”

If you took headlines for fact, you’d never know how to respond to the contradictory “news” you hear that seems to change every time you open a newspaper or a new tab on your computer.

In today’s Strategy Spotlight, Don Nicholas, Chairman &   Continue

What Is Audience Development?

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.

Now imagine you throw a dinner party where your brother brings home his new girlfriend. This is the tenth girl in 10 years who has sat at your dinner table, so you assume that you may never see the lovely woman again who we’ll call Sarah.

After dinner, Sarah mentions that she just bought a house and the yard is just awful.

So there you are, with a potential customer in your house. What do you do?
  Continue

Quality Over Quantity: Why Magazine SEO Matters

There are 201,000 people searching for the term “apple pie recipes” every month, but that doesn’t mean you should break out the measuring cups and write about it, if your magazine is for car enthusiasts. But if you’re a magazine for diabetics, you could certainly write about “diabetic apple pie recipes” of which there are 140 people searching for the term every month. But why would you write to an audience of 140 when you could possibly collect the eyes of over two-hundred thousand?

  Continue

Audience Development in the Age of Digital Video

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases. Today we’re taking a look at the use of digital video as an audience development tool, and media brands that are engaging with it.   Continue

Strategy Spotlight with Don: 3 Ways You Might Already Be Ahead

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.   Continue

CMS Development Services: 3 Things to Consider

It’s not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves in media but produce digital content regularly. The trouble with finding a content management system is that despite the word “content” in the title, rarely do out-of-the box solutions work for publishers, and rarely do even the most talented custom CMS developers understand publishing business models enough to build a system that is built to attract, capture, engage, and monetize all in the same place.   Continue

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge   Continue

Acquisitions Allow Multiplatform Publishers to Move in Different Directions

We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at some recent acquisitions in the media industry.

We begin with Hour Media Group’s recent acquisition of Emmis Magazines. Folio reports, “Emmis Communications is nearly out of the publishing business. The struggling media company sold Atlanta, Cincinnati, Orange Coast, and Los Angeles magazines to Hour Media Group LLC. The deal closed yesterday for $6.5 million.”   Continue

Our 2016 Mequoda American Magazine Reader Study & Handbook

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.   Continue

What Will You Learn at the Digital Revenue Summit?

Dozens of tested, proven techniques for increasing your digital media revenues.
This is not the event to attend if you want to learn the latest, hottest, coolest-sounding ideas. Instead, this is the event to attend if you want to learn proven strategies with reams of data behind them. Every single strategy you’ll learn at this event can increase your revenues   Continue

Subscription Website Copywriting Tips: How to Use Better Words to Sell More Subscriptions

Most website copywriting tips will fall short of their potential if word choice isn’t a top priority for your copy.

Words are more than just symbols on a page that provide information. They communicate thoughts and ideas. They speak to the human psyche. They evoke emotions. But they don’t do any of these things very well   Continue

18 Website Development Tools to Try

There’s a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas, assistance and even implementation, and it’s safe to assume that you probably do too.

Last year we discovered and shared a lot of web design tools that we use and want to pass on. In case you’re new here or missed a few, here are our favorites.   Continue

Content Strategy Looks at Ads and Newsletter-Only Content

New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a publisher’s website or ads on social media? We begin by looking at a story from AdWeek, which is reporting on a study from Neuro-Insight that   Continue

Social Media Marketing for Magazines: How Top Publishers Get Seen

Social media marketing for magazines has become an art form of sorts, and some publications are leading the pack
It’s 2017: If your magazine doesn’t have a social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the higher-ups and prove the value of   Continue

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.   Continue

Audience Development Strategies Deployed at Forbes

Forbes’ new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of the publication is also an important part of the overall strategy.

Today we take a look at Forbes, which has been making changes to remain relevant   Continue

Looking for a Brilliant Content Officer

I bet you have great content.

Many niche publishers do. And, at Mequoda, we are deeply appreciative of the work that independent publishers do every day. Not only that, but we also know that success in our industry isn’t about slick marketing, or vast advertising resources.
Instead, we know you can make a great deal of money   Continue

Managing Remotely: Tips and Tools for Managing Editorial Teams from Afar

Pretty soon, most magazines won’t just be managing editorial teams in-house—they’ll be managing more editors remotely. Here’s how to make the virtual world work for your publication.

Managing editorial teams in-person can be a challenge for any seasoned magazine executive. You’re dealing with constant looming deadlines, bouts of writer’s block, keeping your team on-task, and producing   Continue

5 Pubs Who Abandoned Print For Digital-Only Magazines

Varying experiences from publishers that made the switch to digital-only magazines (and came back to tell the tale)
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And some of them end up seeing the light   Continue

Creating Passive Income and Recycling Content as a Multiplatform Publisher

How to create new products and passive income from old products as a multiplatform publisher

One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions   Continue

Selling Research Reports and White Papers: The Best White Paper Format

How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and will sell in the thousands, maybe tens of thousands … or even millions?   Continue

New Multiplatform Editors and CRO Named

Digital Convergence Technologies Inc. names CRO; Meredith and Interview Magazine name new multiplatform editors
Today we’re sharing stories of new hirings, including multiplatform editors. First, we begin with a story from Publishing Executive on the new CRO at Digital Convergence Technologies Inc.

“Digital Convergence Technologies Inc. (DCT Inc ) has appointed Tim Murphy as its Chief Revenue   Continue

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.   Continue

Strategies You Need For a Profitable Multiplatform Publishing Operation

In two short months, you could be starting a new path to profitable multiplatform publishing success. But only if you hurry and register for the Digital Revenue Summit. If you register today, you can still save $200 on your seat.   Continue

Magazine Subscription Websites: 4 Huge Mistakes You Might Be Making

“Do your job.”

Those are the famous words of New England Patriots’ coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their fifth Super Bowl in the greatest game of all time (no New England bias here, nope!)
If you have a magazine, you have a magazine subscription website. Most publishers don’t use the same definition as we do, because I don’t think most magazine subscription websites do their job. They exist, and they process payments, but they do very little to attract (provocative pricing), entice (great copy and packages), and keep subscribers happy (digital archives and access).   Continue

The Mysterious UTM Code Explained

An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion page. Every audience development campaign is packed with UTM codes to see which campaigns perform best. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like any other source.   Continue

Ad Blocking May Be Chronic But At Least Estimates Are Being Scaled Back

eMarketer scales back its predictions for ad blocking use; Firms battle against ad blockers
Ad blocking has become an important topic to consider for digital publishers, and the conversation has taken on interesting views.

We begin with eMarketer, which has recently changed its predictions for ad blocker usage in the US this year. “eMarketer has scaled back   Continue

10 Email Call To Action Ideas For Your Magazine Website

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines

Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?

Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of   Continue

What is SMO? Develop Your Social Media Strategy in 8 Steps

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.

Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.
  Continue

New Digiday Focuses on Streamlined Audience Development

Digiday has reimagined how it operates within its industry, and how its new design can impact audience development efforts
Digiday has recently unveiled its new website, which has been the first redesign for the company since July 2013. The new site is focused on connecting with the industry and offering audience development methods through reorganized content   Continue

It All Starts With a Plan

“He who fails to plan is planning to fail.”
Winston Churchill called it, all right.

And it strikes me that trying to succeed in the magazine publishing industry is a lot like running a war: lots of moving parts, struggling to outmaneuver the enemy – that is, the competition – and often without an end in sight.

But,   Continue

Magazine Marketing Tip: Your Alignment is Off

If you’re not writing contextual email text ads, your magazine marketing and paid products aren’t selling as well as they could be.
Have you ever thrown a birthday party for your kid that was totally themed? Teenage Mutant Ninja Turtles—you got this. There was pizza and ice cream (the Turtles’ favorite food combo). All the kids   Continue

How to Start an Online Magazine from Scratch

Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how to start an online magazine. Meanwhile startups can teach a thing or two to the digital retread legacy publishers.

If you’re a publishing startup, or are getting into the business of publishing, then an online magazine probably isn’t on your mind. To be clear, an online magazine is a web-friendly version of your magazine. It’s in HTML and works like a website. It cannot be held in your hand, unless you’re in the web browser of a tablet.   Continue

Digital Growth Experienced by Digital Publishers and Marketers

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and today we’ll start with a look at Time Inc., which has experienced a variety of growth as of late.

New York Post has the story, which   Continue

Why Niche Publishers Don’t Need To Worry About Brand Domains Yet

Niche publishers don’t need to fear domain extortion in the wake of brand domain availability

There’s a lot of evidence to show that the more constrained we are, the more creative we become. For example, Columbia University psychologist Patricia Stokes conducted a test on rodents, with a set who could only press a bar with their right   Continue

8 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!   Continue

Multiplatform Publishers Launch New Products and Forge Partnerships

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing that with our news story of the day.

Time Inc. is the media company we’re looking at first. According to MediaPost, “Time Inc. launched Thursday a   Continue

Freebie Friday: Attract, Capture, Engage, and Monetize Better Starting Today

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.   Continue

Protected: Executive Council Update: Updating Cache and CDN Components

This content is password protected. To view it please enter your password below:
Password:

  Continue

8 Things to Do In Boston When You Join Us at the Digital Revenue Summit This Spring

Learn how to increase your digital publishing revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of the most beautiful times of the year in the historic city of Boston Massachusetts. It’s after all the snow is gone, and   Continue

Subscription Website A/B Testing Tools & Tips For Improving Conversions

How to use A/B testing tools for creating subscription landing pages that turn more visitors into subscribers

How many times have you been in a meeting where you and your colleagues “think” or “feel” like a direction on a project is the way to go? Maybe it’s pricing for your subscription website, or maybe it’s the   Continue

How to Write Copy for a Subscription Website That Sells

We all have a need to feel taken care of. How many things do you buy to fill that need?

Don’t we go to a restaurant not just for the food but to be treated like royalty? What really matters is what they do to help us feel nurtured.

Every purchase is a symbol for emotional satisfaction. Buying decisions are emotional commitments to gratifying perceived needs and desires that we are often unaware of having.   Continue

Subscription Websites are Expanding and Growing

Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole
Subscription websites can be a profitable endeavor for content publishers.

We begin by looking at The New York Times, which is experiencing growth in regards to its digital audience. Subscription Insider reports, “Last Thursday The New York Times Company (NYSE: NYT) posted its fourth quarter   Continue