I was speaking with a colleague recently who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to
Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed.
Selling magazine
"You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the
Whenever we work with a new publishing partner, there are four words they become familiar with very quickly.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda,
Who wants to sell more with email efforts? Everyone, right? Well, one of the best ways to ensure success is to “follow the leaders” and emulate formats and frameworks that
When you go shopping for a new car, you're generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
Publishers everywhere are seeing improved subscription revenue through premium membership websites, and surely you want to see the same results. In order to put subscription revenue first, you should know
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we're talking about
In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.
In today's Strategy Spotlight, Don
In our webcast series, we cover What is the Mequoda Method? and What is ACEM?, which tackles the topics of A, attracting new visitors to your membership website, C, capturing email addresses, and E, engaging
Your membership website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to
This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." When selling a web magazine, one of the best ways
It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of
In his book, Free: The Future of Radical Price, Chris Anderson wrote, "People often don't care as much about things they don't pay for, and as a result they don't
In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have
Web magazine consumers like to read their magazines like they read their news - online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web
ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your membership website. At Mequoda, we currently operate more than
You hear us talk about the Mequoda Method, and how we've developed it by watching the world's most successful publishers transition from print to the digital world, but there's so
In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing's first foray into premium content,
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac
When choosing CMS development services for your organization, consider how much retrofitting will be involved to get your premium membership website running and how much familiarity you have with third-party fulfillment systems.
Periodical
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
Mequoda announces the launch of The Old Farmer’s Almanac 1792 Society, the latest Mequoda
Whenever we work with a new client, there are four words they become familiar with very quickly.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains
What's "free" to the naked eye isn't exactly free. It costs money to produce a product, even when it's recycled. And for the user, they pay either with their eyeballs
Three premium membership programs that are aiming to double and triple company revenues in the next five years
You would have to be living under a rock in 2018 to have
We would like to introduce you to the Haven Advanced Metered Paywall Manager. This plugin restricts access to paid publication content, but allows nonsubscribers to access a limited number of
I woke up this morning thinking about all the great ways we’ve discovered to sell subscriptions on the Internet. Yes, these are the things that I dream about. The idea
As part of our recent initiatives with Capture, we have been reviewing our scorecards for RCLPs and Library Previews. Publishing (and Google) are ever-changing entities and continuously reviewing and, when appropriate,
An important tool for growing your email subscriber list is the often-overlooked Confirmation Series. We’ve all seen instances when a user comes to your site, enters a valid email address,
This week we wanted to share some best practices and tips for submitting support tickets. To help ensure you are able to receive the fastest response possible, please include the
For the past few weeks we have been discussing Blockbuster management, how to make the process faster and easier, and why it is important for your Haven system. Today, we are
The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when
Last week we shared about a new component that is available for your site, the Haven Post Data Exporter. This tool allows you to select a Category and a range
It’s that time of the year again! In just five short weeks, Mequoda clients will gather in Boston on October 25-26 to learn all about the most successful marketing tests
Mequoda is continually working to protect your website and customer data from an ever-growing number of external threats. For quite some time, we have been relying on SiteLock to scan
Your average email open rate can only get better (with these tips)
The thing about metrics and the KPIs you track is that everyone needs a baseline. So while you can
We're seeing new developments from some multiplatform publishing giants, including Hearst and The Wall Street Journal, that involve a focus on content and digital experience.
One cornerstone of the Six Sigma marketing plan is having a Library Preview that converts users to paid subscribers. The Library Preview is a content-driven marketing piece that focuses on
The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at
Another major multiplatform publisher is in the process of making moves to unload some of its magazine titles. Today we look at Condé Nast, the company's move to sell popular
Once upon a time, online advertising had a shady reputation.
Luckily for publishers, that's all in the past. The online advertising industry has improved its reputation, and consumers have become more
Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we're looking at some new elements to online advertising.
We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as
Google has been a major source of audience development and paid advertising for years. Today we are looking at some recent news from the search giant, that may be helpful
