How media consumption barely has to be contemplated anymore
I used to search the Internet for topics I enjoyed. Sometimes I would come across the perfect piece of information. Other times
Research your keywords before you begin to write a press release
Research, research, research. Yes, it all starts with keyword research. Before you even begin writing a press release, find
This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers
(Nationwide)---A membership website is an online information product. In order for users to
As an open source content management system loved by many, WordPress offers some great features to online publishers
The first open source content management system I ever used was WordPress. My
Ways to incorporate social media strategy into your website
A solid social media strategy is a great way to grow your audience, stay in touch with your audience members and create
A superb editorial management strategy is the key to a successful, organized online marketing and audience development system
We have a giant collection of best practices for online editors in our
This free report from Mequoda Group discusses 14 guidelines for subscription website design
(Nationwide)---A website that meets the goals of both the users and the publisher is said to have a
Does your subscription website promote customer loyalty?
Many subscription websites have come and gone over the last decade. There are a few subscription websites have figured out exactly what it
One of the twelve landing page templates found in our 12 Master Landing Page Templates free report
Download our 12 Master Landing Page Templates free report now
As an online publisher, I
Tips From SIPA UK Conference Become Session Starters for Miami Meeting
David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference
How can live streaming video content help you?
I read today on Mashable that Ustream, the live interactive broadcast platform, just redesigned their website with the hopes of making it easier
Create a giant archive of robust free reports for optimal SEO Campaign Management
Sometimes publishers know that they should be giving away free content in order to build their email list,
This free report on website design guidelines from Mequoda Group will teach you mistakes to avoid while creating a website and best practices to utilize
(Nationwide)---A poorly designed website will discourage
Brand preference leads to repeat visits and increased website traffic
One aspect of the Mequoda Best Practices we analyze is brand preference. How does the website homepage design aid in
Londesborough Proves Popular With His Sales Habits and Best Practices
At the last session of the SIPA 2010 Conference—Best Ideas From SIPA 2010—host Andy McLaughlin did a wonderful job of keeping
You may have more landing pages than you think
I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for
You can’t afford to ignore social networking sites
It's important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even
Some are amazed at the quick emergence of digital content; others saw it coming for years. Where will it lead?
Why is it that human beings love to theorize about the
New-Product Ideas Range From a Relaunching to a Repurposing
Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010).
From Torry Burdick, senior vice president, Marketing, Mortgage
From email marketing to personal correspondence, what messages will reach the top of an email inbox?
If you’re an active member of the online environment then you probably receive an excess
This free SEO Copywriting Handbook from Mequoda Group discusses everything online writers need to know about search engine optimization.
(Nationwide)---For website pages to reach high Google rankings for specific keywords, they
Four quick tips from the professionals for turning your promotional email newsletters into leads and sales
The average email user gets dozens of emails per day, while others may receive hundreds
In addition to a new experience for content users and content producers alike
When I think about new technology, the words “smaller” and “faster” pop into mind. One of the turning
Amir A. Khosrodad, President, Cranium Softworks, Silver Spring, Maryland
SIPA: What was your first job out of college and how did you get into this business?
KHOSRODAD: My first job out of
Global growth is a main factor in this spending
Forecasts from eMarketer predict that more money will be spent on advertising this year, as well as in the future. By next
Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through
This free report from Mequoda Group teaches how to use podcasts to build an email marketing list
(Nationwide)---The world of audio communication has found a home on the Internet. From podcasts
Membership websites require content and effort - don't attempt building one if you haven't got either
While a Membership Website can be a profitable addition to a publisher’s online strategy, the
People Magazine Thinks Not
It’s funny. When everyone first thought that online subscriptions were a good idea, they coupled print and online subscriptions. It just made sense. When people are asking
The market will become more competitive, prices will drop and more media-rich content will be available
The invasion of the tablet will not be short lived. In fact, companies are already
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
This free report from Mequoda Group discusses seven steps for online publishers to use to turn a niche publication into a robust multi-platform brand
(Nationwide)---Cutting-edge publishing companies have gone from offering
Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building
Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers
At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session
Twitter users, that’s who
It’s estimated that there are 26 monthly Twitter users throughout 2010. This amount accounts for roughly 14.6% of all Internet users.
The interesting thing here is that daily
Learn how content marketing can be profitable for you
Print evolved to radio, radio to television, and now, television to the Internet. For many of these mediums, the marketing strategy really
This free report from Mequoda Group discusses how to keep visitors on your website and how to create successful sales letter landing pages
(Nationwide)---There is money to be made online. A
Change-Up of Delivery and Content May Be Just the Pitch to Sell at a Higher Price Point
During a roundtable titled How to Market High-Priced Products at the SIPA 2010 Conference,
It’s important that your email newsletter is delivered to the “inbox”, not the “spam” folder
If your email newsletter doesn't get delivered to the recipient’s inbox, the chances of it being
This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages
(Nationwide)---Every page of your website is a landing page, especially in modern times
Familiarizing yourself with these digital skills will help build your audience and increase website traffic
I talk about the future quite frequently. It may get tiring to read, but it’s a
Kaiser’s Advice to the Arts World Also Travels Well for Publishers
You’ve heard of Around the World in 80 Days? Michael Kaiser, the highly accomplished and admired president of the Kennedy
Why many publishers are now using Facebook in their social media strategy to connect with fans
There are 3 solid reasons for a B2C businesses to use Facebook over Twitter. First,
This free report from Mequoda Group provides information on properly creating mobile sites that are user-friendly
(Nationwide)---To be successful in the world of mobile sites, it’s important to keep the notion
Podcasting (both audio and video) is one of the Internet's biggest new media trend - how can you start utilizing them?
If you are already offering online video, it’s practically a
Two different sources predict iPad sales will be higher than originally thought. Why is this, and what’s it mean for the online publishing industry?
A few weeks ago, Sarah Rotman Epps
