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Tag: contrast pricing

The Mequoda Newsletter Content Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

The Publishing Revenue Secrets of Multiplatform Wizards

The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly Hallows. When Harry asks Lovegood about the symbol—which appears as a circle inside of a triangle and a straight line down the middle—he explains that

Six Sigma Subscription Marketing: 12 Offers That Boost Response Rates

12 subscription marketing offers you can test with your existing email subscriber list
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or $12 a year like a magazine, but $8 every single month. And is

How to Start an Online Magazine from Scratch

Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how to start an online magazine. Meanwhile startups can teach a thing or two to the digital retread legacy publishers.

If you’re a publishing startup, or are getting into the business of publishing, then an online magazine probably isn’t on your mind. To be clear, an online magazine is a web-friendly version of your magazine. It’s in HTML and works like a website. It cannot be held in your hand, unless you’re in the web browser of a tablet.

Using “Self-Liquidating Premiums” to Help Close the Sale

An effective technique in information marketing is “self-liquidating premiums”—having the value of the premiums exceed the entire purchase price.

For example, let’s assume you have a product, perhaps a downloadable ebook, with a list price of $49.95. You’re selling it online at a discounted purchase price of $29.95.

Mequoda Announces 6 Subscription Website Systems for 2017

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.

5 Subscription Management Software Requirements

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task

When we set out to launch the I Like Crochet digital magazine website (the first of its kind) and tablet edition, we knew we wanted to build a state-of-the-art publication management system. We needed subscription

Strategy Spotlight with Don: How Pricing Affects Sales

Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it’s positioned. Humans are naturally inclined to make choices based on the relative value of things compared and contrasted to other similar things. If you can play

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites & Subscription Apps

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

Magazine Subscription Websites: 4 Huge Mistakes You Might Be Making

“Do your job.”

Those are the famous words of New England Patriots’ coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their fifth Super Bowl in the greatest game of all time (no New England bias here, nope!)
If you have a magazine, you have a magazine subscription website. Most publishers don’t use the same definition as we do, because I don’t think most magazine subscription websites do their job. They exist, and they process payments, but they do very little to attract (provocative pricing), entice (great copy and packages), and keep subscribers happy (digital archives and access).

A Great Example of a Premium Content Subscription

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.

How and Why to Evolve from a Solo Magazine to Multiplatform

In publishing, there’s no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the Mequoda Method in 2005 to address the stagnant growth of its two print publications, Ceramics Monthly and Pottery Making Illustrated, whose audience is both ceramics professionals and dedicated amateurs.

The

The Marketing that Won the Presidential Race Can Win Back Magazine Subscribers

Multiplatform magazine subscribers are looking for more from you. “Let’s make magazines great again,” shall we?
Last week, after over a year of grueling controversy and debate, the US named Donald Trump as President-elect. While half the country was caught scratching their heads, and the other half applauding, Fortune wrote an article about how good marketing got

It’s Your Last Chance to Attend Our Digital Magazine Publishing Workshop

If you’re not there, your competitors will be.
Registration for our upcoming one-day Digital Magazine Publishing Workshop on August 2 closes todayIf you miss it, what do you plan to do instead to grow your business?

Download our program guide and register right now, while there’s still time.
Here’s what you’ll learn at the Digital Magazine Publishing Workshop:
What American Magazine Readers Really

Registration for Our One-Day Digital Magazine Workshop Ends Next Week

Register now, or wait another year to attend this one-day workshop.
I’ll keep this short, because I know you’re busy. Registration for the upcoming one-day Digital Magazine Publishing Workshop closes in one week. If you miss it, what do you plan to do instead to grow your business?

If you’re the owner or operator of a niche magazine business, or are

$200 Savings Ends Today on Our Digital Magazine Workshop

Please hurry! Your Early Bird price ends at midnight tonight
Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight.

Perhaps you noted our earlier emails about the Early Bird price for our first one-day Digital Magazine Publishing Workshop and told yourself you’d get to it soon.

Well, soon is now! Early Bird registration

Subscription Marketing: The More Things Change, the More They Stay the Same

As long as you’re selling to humans, you can’t go wrong with classic strategies. The more I read and write about the future of magazines and subscription marketing, the more I realize that the Internet continues to create a sea change for the magazine industry. When I learned the trade, I was learning what the publishing generation before me had learned, and the generation before that.

What American Magazine Readers Really Want

The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.

That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it so successful that we’ve been able to improve the power and profits of dozens of magazine brands.

And of course there’s one other method for finding

Two Weeks Left to Save – Register Now Before Vacation!

Put down the sunscreen and register before summer fever sets in
So, look, I know you’re headed on vacation in the next week or so, but we have an early bird deadline coming up for our first ever one-day Digital Magazine Publishing Workshop, and I don’t want you to forget.

If you want to attend for the

12 Case Studies of Publishers Who Have Blazed the Trail to Success

Mequoda wants no publisher to be left behind
I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make the business-critical transition to the digital age.

That doesn’t mean anyone should take my word for it.

When you attend our Digital Magazine Publishing Workshop, you’ll learn

How to Upsell Print-Only Subscribers into More Expensive Digital Packages

Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in
The beauty of the digital era in publishing is that it doesn’t just give you a new option for your existing audience to choose.

It delivers the opportunity to expand that audience, create several new premium products, drive more orders per promotion, and

The Prices, Offers, and Incentives You Must Test Now

There’s no such thing as publishing a magazine.

The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it promises – you have to publish five different magazine editions of every title in your portfolio.

Mequoda has learned from decades of experience that these five are absolutely crucial to successful digital publishing. And many traditional print publishers have learned, to their sorrow, that digital publishing is crucial to their very survival in the modern age.

If that sounds alarming, we can assure you it’s completely achievable – more on that below. But first, let’s consider all five of those editions that we’ve identified as the very heart of our Gold Members’ publishing empires.

The Five Magazine Editions You Should Consider

There’s no such thing as publishing a magazine.

The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it promises – you may have to publish up to five different magazine editions of every title in your portfolio, with three of the five being table stakes.

Mequoda has learned from decades of experience that having multiple platform editions is crucial to successful digital publishing. And many traditional print publishers have learned, to their sorrow, that digital publishing is crucial to their very survival in the modern age. We’ll tell you all about it at our Digital Magazine Publishing Workshop on Tuesday, Aug. 2 in Boston.

If that sounds alarming, we can assure you it’s completely achievable – more on that below. But first, let’s consider all five of those editions that we’ve identified as the very heart of our Gold Members’ publishing empires.

Magazine Subscription Marketing Ideas for Selling More Print & Digital

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve is the offer you make in your magazine subscription marketing campaigns.

Great Examples of Newsletter Subscription Website Sales Pages

Each of these newsletter subscription websites illustrate how to collect and convert website visitors into paid digital subscribers
If you sell a print newsletter, considering a newsletter subscription website is a business-critical decision. Consumers expect to access their periodical subscriptions digitally, and they’re willing to pay more for access when it includes back issues they don’t

12 Features of Great Magazine Subscription Websites

TIME almost hits the mark with their magazine subscription website, but niche publishers hit the bullseye
One of the most profitable subscription websites is a magazine subscription website.

It’s not because it’s cheaper to build, or brings in substantially more revenue than other business models, it’s more profitable because once your platform is up and running, you

How Subscription Websites Bring in Publishing Revenue with Little Spend

For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic sources of publishing revenue online. Most print publications already have a digital edition available, but it’s time to take an extra hard look at developing

What Modern Multiplatform Magazines Look Like

Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don’t always mention is that those who are the most niche, see the greatest gains. General interest publishers are having a heck of a time figuring out a content strategy,

Does Your Digital Magazine Software Support Contrast Pricing?

If you’re looking for digital magazine software that allows more control over pricing and distribution, then a web magazine is for you
Attention publishers: digital magazine apps for tablets and mobile phones are leaving money on the table.

We recommend having a magazine app, because, who can beat the marketing that comes from the online marketplace that

Most Publishers Choose the Wrong Magazine Publishing Software

Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine
In our eyes, there are two digital magazine publishing software giants: Adobe and Mag+. When we work with publishers developing digital magazine apps for tablets, we recommend Mag+, a spin-out company that sprung from Bonnier Corp.’s very early Popular Science app.

We

Which Digital Magazine Pricing Model Generates the Highest Revenues?

Breakthroughs in digital magazine pricing and contrast pricing yield startling results
A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions.

We still like it. We just don’t like like it.

Universal pricing, in which the subscriber gets access to your content on all of your platforms, certainly has its

How Content Gets Profitably Recycled in Multiplatform Publishing

When you recycle a can or plastic bottle, you can wait and listen to the sound of the machine crushing the can. It’s almost as if the nickel it spits back at you came from the can itself.

When you recycle a magazine into apps, blog posts, videos, emails and events it makes sounds too: the sounds of web traffic rushing at you. The sound of social chatter and ultimately, ad or product revenue. It’s a bit more than a nickel, but you’ll take it, right?

8 Reasons You Should Launch an Online Magazine Library This Year

Over the past few weeks, we’ve talked a lot about digital magazines and specifically online magazines – the online edition of a magazine in HTML format, which typically comes with a library of back content.

Four Digital Magazine Best Practices from the May 2014 Mequoda Intensive

Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth. The publishers we had the honor of sharing a room with – from niche consumer magazines to extremely niche B2B magazines – hailed from all over the country.

5 Best Practices for Selling Premium Digital Content Inside a Multiplatform Publishing Business Model

The New York Times continues to lead the transformation of the subscription publishing industry. In the next few months, they’re rolling out a brigade of new multiplatform publishing products that are focused on producing higher profit margins, rather than solely focusing on revenue. As the leader of the pack, they generate the largest percentage of their revenue (56%) from their readers.