With traffic and sales doubling in the past year, Taunton’s Janine Scolpino discusses some keys to membership website success
… Continue Reading »
It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print … Continue Reading »
Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.
Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.
The idea of a pay-for-access website appeals to everyone who owns valuable, premium content. And it’s a viable business model for some publishers. But what if visitors and potential paying customers can’t find your site and its members-only content? … Continue Reading »
Use Author Index landing pages to create a directory of your author landing pages
Looking for keyword phrases to boost your results in search engines? How about a name?
If you’re looking for quick ways to build your page count and add content that is easily indexed by search engines, don’t forget your authors and editors.
The author index page is a list of all the writers contributing content to the website, much like a contributor’s page in the front of many magazines. These pages came into existence when publishers noticed that a lot of website traffic was arriving via organic search of their website’s authors. … Continue Reading »
The priority code landing page lets you know where sales leads originate in order to control advertising expenses.
The priority code landing page is a hybrid dedicated landing page that’s part of the online order flow. A publisher might drive users to a priority code landing page where they can enter a proprietary combination of letters or numbers (alphanumeric code) in order to qualify for a special discount or express service. … Continue Reading »
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases that go out every day? Well you can start by making them long-lasting in the eyes of search engines.
Posting press releases on your own site gives you control of your meta data, image ALT tags and other elements necessary for good search engine optimization (SEO). However, when it’s time to submit your press releases to external sites, you lose some of that control. … Continue Reading »
The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into customers or subscribers. Online publishers use organic landing pages when they can’t control where the user is going to enter (or “land” on) the website. Whereas, generally traffic arrives at dedicated landing pages via links from sources the online publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising. … Continue Reading »
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.
Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away. … Continue Reading »
Google Website Optimizer tips from SiPA’s 25th Annual Mid-Year Marketing Conference: Gain. Market. Share. … Continue Reading »
20+ take-aways from the Google Analytics “Seminar for Success” in Montreal, Canada … Continue Reading »
Justin Custoni of EpikOne explains why Google Website Optimizer and Google Analytics work hand in hand … Continue Reading »
Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?
Sure, that’s one design of a landing page, most likely a rapid conversion landing page or email capture page. Or maybe it’s a salesletter landing page selling a single eBook. … Continue Reading »
Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need. … Continue Reading »
Popular blogger Darren Rowse shows how floaters increased the number of subscribers to his newsletter from 40 to over 350 per day. … Continue Reading »
Enterprise Class upgrades added to Google Analytics … Continue Reading »
Yahoo Web Analytics launches this month to compete with Google Analytics. … Continue Reading »
Remember those “hit counters” you used to see on the bottom of websites (I’m digging back to 1999 here) that told the site owner how many people visited their website? Back then, it was exciting just to know that people did visit your website, but it’s 2008 now and there are dozens of landing page tracking tools out there that can tell you more about your audience than a number that increases every time you refresh the page. … Continue Reading »
A checklist of 9 must-haves for a list-building rapid conversion landing page
We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what this page does is capture an email address, normally in exchange for a complimentary gift like a report or other product. To create one that works, there is a checklist of things that every RCLP must be able to pull off. … Continue Reading »
How to design landing pages that convert visitors into subscribers and buyers … Continue Reading »
Being content-driven, google-friendly, email-centric and profit-minded makes for a best-practice website … Continue Reading »
The sessions you’ll attend at the Mequoda Summit aren’t your run-of-the-mill sporadic conference sessions. Each session at the Mequoda Summit focuses on a specific strategy that your company needs to master in order to be successful online.
Take a look at the seven strategies below and ask yourself the following questions:
Editorial Strategy: Do you understand how to effectively repurpose your paid content into other products such as blogs, membership websites and podcasts for new revenue opportunities? Do you know which platforms you should use as opposed to other publishers?
Master the new media—websites, email, blogs, RSS feeds, audio programs, video seminars, conferences, workshops and more. Offer customers information and entertainment on multiple platforms, using a variety of business models and marketing channels.
We’ll show you how to offer users many products on many platforms, how to give them a free, robust online content, and a personalized marketing experience.
Plus you’ll discover how to use different platforms for distributing your branded content and how to determine which combination of platforms will work best for you.
Business Strategy: Do you know which business models you are running? What about which business models are complimentary to each other and make the most revenue when run together? Should your business have a social network? What about a membership website?
Every website is not the same. Depending on your goals and the way you generate profits, your design should fall into one of ten different strategic designs.
Get real-world, practical guidance on the 12 media business models and how each generates revenue for publishers.
Website Strategy: Do you know how to make sure every page on your website is optimized so that every visitor to your website wants to sign up for your email newsletter or buy a product?
You don’t need to be a professional graphic artist or information architect to understand the secrets of an effective publisher’s website.
Your overall strategy must be to drive traffic to a primary online venue, capture visitors’ email addresses, establish a permission-driven database, market products to the database, and build loyal customers and repeat sales.
Just as in direct mail (postal) marketing, the money is in the list!
We’ll show you how to establish a permission-based database and all the ways to drive traffic to your site. Plus, how to monetize these site visitors and convert them to paying customers.
Keyword Strategy: Do you know what your primary keywords are? Are the topics or categories on your blog optimized for search engines? What about your articles? Do your editors have a keyword list in front of them that guides their editorial strategy?
In 2008, no online publishing business should be hiring an outside SEO firm. The job of search engine optimization should be in the job description of every writer and editor. It is a logical extension of the editorial process. Hiring outside only doubles the work and expense and adds to the time putting out articles, blogs, and other website content.
You’ll learn how to choose keyword phrases, determine keyword popularity, optimize article headlines and subheads, measure keyword density, optimize your meta tags, optimize your URL’s and maximize internal and external linking.
And if you are not part of the editorial staff, we’ll provide you with all the information you’ll need to kick them into gear.
Email Strategy: Do your email newsletters and promotions get delivered? If they do, what makes the difference between someone reading them and someone throwing them into their junk folder? Do you know what best practice emails look like?
While success or failure of an email newsletter or promotion should be directly tied to bottom line goals (sales, revenue, etc.), there are some things that can help—or hurt—a newsletter’s chances of achieving those goals.
No matter how valuable its content, an email newsletter is ineffective unless it gets delivered, opened and read.
We’ll introduce you to email newsletters that get the highest conversion rates and email revenue per thousand and show you how to design your email newsletter for the same results.
Organizational Strategy: Do you know the best way to staff an online publishing team? Do you know how to write accurate job descriptions in the new publishing environment and staff accordingly?
Most publishers load more responsibilities onto their existing print staff but those in
the know are hiring dedicated staff to run their online business units.
Learn why it’s critical to isolate your online teams before you integrate and how to eventually leverage all your editorial assets, cross promote print, Web and email circulation and create synergies for sponsors.
Reporting Strategy: Do you know which metrics are the most important to your online publishing success? Do you have a key metrics dashboard in front of you every day that tells you exactly where your business needs improvement?
In order to run an effective online business, you need to know what statistics you should be watching (both yours and your competitors).
We’ll show you the key metrics you should know at the end of every day, week and month in order to keep in control of your online business, make the right changes at the right time, and generate the most profit for your online business.
1. Online Market Analysis — Getting to Know Your Online Neighborhood
TOOL: Sample Online Market Audit
Discover how to do market analysis research, then choose or change your website business model, plus which competitors represent potential marketing or content-sharing partnerships.
2. Search Engine Optimization — Mapping and Tracking your Keyword Universe
TOOL: Sample Keyword Benchmark Study
Discover how to know, with certainty, the keywords by which web surfers find your website. Learn how to use the Google Keyword Tool to do keyword research, and how to use the Google search engine to quantify competition.
3. Website Conversion Architecture — Converting Visitors to Email Subscribers
TOOL: Website Template Inventory Checklist
There are several tried and true webpage templates used by today’s top publishers that are built to attract lots of traffic and convert the most visitors. Learn how to design and implement clean and intuitive website templates that convert more visitors into subscribers, and more shoppers into buyers.
4. Online Content Management — Using Content to Sell ContentTOOL: Article Release Guideline Checklist
Determine the best practice guidelines for transforming previously published content — print newsletters, books, magazines etc. — into robust online content to maximize website depth and incoming traffic.
5. PR & Link Building — Marketing Free Reports to Build Links TOOL: Sample Inbound Link Report
Discover how to use free reports and search engine optimized rapid conversion landing pages to increase inbound links and build online friendships.
6. Email Newsletter Marketing — Testing to Maximize Email Revenue and Profit
TOOL: Sample Email Performance Report
Email is a publishing and marketing platform and is proven to be a significant source of revenue for many publishers. Discover how to create an email newsletter publishing schedule and testing plan that will increase revenue per thousand emails sent.
7. Landing Page Optimization—Multivariate and A/B Testing for Higher Conversions
TOOL: Multivariate Testing Checklist
Learn how to increase your landing page conversion rates by conducting multivariate and A/B testing using the Google Website Optimizer.
8. Digital Product Development — Increasing Customer Lifetime Value
TOOL: Digital Product Pyramid
You can maximize your email revenue per subscriber with a bigger and better assortment of product offerings. Discover how to generate more income with digital products, including webinars, downloadable PDFs and membership websites.
9. Social Media Marketing — Building Online Community and Engagement
TOOL: Social Media Metrics Report
Which social media sites make sense for your online business? Can you use them them for marketing? Customer service? Driving traffic? Market analysis? There are thousands of networks you can join. We’ll touch on the social networks that work best for different niches, and how to manage your online reputation by becoming part of the conversation.
10. Structuring Online Jobs — Hiring and Training Online Editors
TOOL: Online Editor Job Description
Online editors stand at the core of your online publishing and marketing efforts. The desired skill-set is different than what we used to look for in traditional editorial roles. Learn the metrics online editors are now being held to and discover how to hire and train an editor for your online business.
11. Key Metric Analysis — Managing Online Metrics by Exception
TOOL: Sample Key Metric Dashboard
Discover precisely how effective website publishers track operating statistics using the a simple Key Metric Dashboard. This high-level report keeps everyone in the organization on the same page and easily alerts them to problems and opportunities in their online business.
12. Business Plan Development — Creating a 5-Year Plan
TOOL: Sample Online Business Plan and Model
Every viable publishing business, whether contemplated or existing, needs a business plan suitable for senior managers, equity partners and venture capitalists. Learn how to create a publishing model, including key statistics and a five-year financial forecast for your market.
Bonus SEO Workshop (Optional)
Get trained in-depth on how to research your own keywords and related keyword universe using the free Google Keyword Tool and the Google search engine. Learn how to quantify volume and competition, plus discover how to identify and target potential keyword phrases that could be used to increase the amount of traffic you get from Google. Understand how to write SEO-friendly headlines, subheads and body copy and learn how to use a freemium-based SEO strategy to both attract traffic and to convert that traffic into email subscribers. Walk away with a list of keyword phrases that could be used to launch your first freemium-based SEO campaign.
HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there’s an e-book called Website Redesign for Marketing Results that lists these 7 website redesign tips. … Continue Reading »
Give more content away, spread it around to various outlets, especially the online areas you know your users are already occupying, and the rewards will ultimately fall back in your lap. … Continue Reading »
How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them. … Continue Reading »
Identify the percentage of inbound links coming to your conversion pages versus your home page … Continue Reading »
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you’ll see … Continue Reading »
Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches. … Continue Reading »
Web 2.0 Expo Notes: Web 2.0 Supply & Demand Metrics Aaron Kim, Emerging Technologies Evangelist with IBM Global Business Services talks about metrics in a Web 2.0 world … Continue Reading »
Chris “Silver” Smith of NetConcepts gives seven basic ways to appease the Google gods (and why that means Yahoo!, MSN and Ask will like you too) … Continue Reading »
Building an internal linking strategy with your downloadable products will increase visibility and conversions … Continue Reading »
How your print publishing team translates online … Continue Reading »
Email copywriting best practices for effective consumer email marketing … Continue Reading »
Three ways to build a meta tag page and how other publishers are using them
A meta tag page is a page that lists all the content a site has about a particular tag or keyword. The difference between a tag page and a topic page, is that a tag page doesn’t necessarily get elevated to the navigation level.
The literal translation of a meta tag page is “a page about other pages”. … Continue Reading »
How Mono Topic, Multi Topic and Promo Email Newsletter Templates are used in online publishing … Continue Reading »
How are you recommending related products on your shopping cart that both offer a helpful service and increase revenue at the same time? … Continue Reading »
Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies … Continue Reading »
Mitigate spam complaints by finding out who’s putting you in the junkbox … Continue Reading »
Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success … Continue Reading »
10 Criteria for Increasing Open Rates and Conversions on Your Email Newsletters or Promotions … Continue Reading »
Learn the 11 Key Metrics Every Online Business Manager Should Know … Continue Reading »
Learn the 12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize Website Traffic … Continue Reading »
Does your revenue per thousand come up short while your “white web” transactions seem curiously high? … Continue Reading »
Launching a blog on your Internet hub that’s loaded with content means that sometimes you’re so busy giving stuff away, you forget that your topics should still be selling something. … Continue Reading »
Should your homepage design offer full-length articles to increase conversions, or use snippets to increase clicks? … Continue Reading »
Maximize conversion rates with solo orderflows and independent information products
Solo orderflows maximize conversion rates on a single product. Imagine you are a travel publisher and you offer six books on these topics: cruises, safaris, island getaways, business travel, family vacations and Disney. Since you only have one book on cruises, not several books on the topic, then you should use a solo orderflow. … Continue Reading »
Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.
Instead, the main sales page for the Harvard Health Letter is a minimal transaction page with the barest of copy and graphics, and is devoid of the selling effort one would normally expect when promoting a paid subscription publication online.
Knowing the smart marketers at Harvard, we have to believe that this is a deliberate choice. As we recall, they don’t use this “bare minimum” approach in print promotions: their paper direct mail that we’ve seen consists of strong, long-copy sales letters that sell the publication and its benefits, and sell it hard. Why then would they opt for this “bare bones” approach online? This review really addresses a broader, more important question: are online and offline copy fundamentally the same or fundamentally different? … Continue Reading »
Mequoda Group provides research, training and educational services exclusively for the publishing industry. Our mission is to help publishers succeed online by providing them with free daily tips, free reports, online seminars, live events, consulting services and software services.
We have brought together publishing industry veterans and information architecture experts to create a unique road map for creating successful websites. We combine the benefit of 30 years of experience in periodical management with a cutting-edge knowledge of Internet marketing and publishing.
Mequoda Educational Services: Discover the best practices for online media management and Internet marketing strategy through private and public training workshops.
Mequoda Consulting Services: Transform your business into a profitable online publishing company in 12 months or less with intensive coaching from Don Nicholas and the Mequoda Research Team.
Mequoda Software Services: Outsource your website system design, development and support to Mequoda’s software team for a fast and economical strategy for building your online marketing program.
Mequoda Clients: Learn more about the publishers who have chosen the Mequoda system to help them make more money on the Internet via the sale of information products, sponsor revenue and lead generation.
Contact Us: Please reach out to learn how we could help you launch your online publishing and marketing initiative. … Continue Reading »
From the desk of Don Nicholas — Managing Partner, Mequoda Group, LLC
Dear Colleague:
In August 1999, Rosemary Gardner* was a successful author, newspaper columnist and newsletter publisher. At age 47, she had worked long and hard to be recognized as an expert in the field of gardening — and to make a good living doing what she loved.
Rosemary was terrified the Internet would spoil it all.
From what she had read — her beloved books, newspapers and newsletters were all going to be replaced in a matter of years by the Internet — a vast offering of information that would soon be available for free to every man, woman and child in America.
She asked me what she should do to protect her life and her livelihood?
“Embrace the Internet,” I told her. “Use your knowledge of gardening and reputation to build a new media empire that is platform agnostic — one that can prosper even if print dies, one that does not rely on any single medium, channel, publisher or partner to build your brand and marketing your information products.”
“Take control of your publishing future by building direct relationships with your most loyal customers,” I told her.
The Internet did not destroy Rosemary’s life.
To the contrary, the Internet is the nexus of Rosemary’s media empire.
Her email newsletter, Gardens Daily, ended 2005 with 2.7-million opt-in subscribers in 41 countries. While her email newsletter is free, the average Gardens Daily subscriber spent $25.48 direct-to-publisher on Gardens Media Group books, newsletters, memberships and tours in 2005. In addition, Gardens Media Group sold another 235, 403 hard cover books at retail bookstores and garden shops generating $5.9M in retail sales in 2005 and exposing Gardens Media Group to thousands of new customers.
A Mequoda Marketing Parable: Rosemary Gardner is a composite case study based on the 35 clients we’ve taught the Mequoda Marketing System over the past 12 years and the hundreds of publishers we’ve interviewed over the past three years for the Mequoda Daily & Library.
How Rosemary transformed her book and newsletter into a $75-million media empire is a process I’ve been studying, testing, refining and teaching publishers since 1995.
We call the process the Mequoda Marketing System.
1. Making Money Online Private Seminar & Workshop
In just one day, I’ll teach you the seven business strategies that make up the Mequoda Marketing System and I’ll scope the time, budget and resources that would be required to implement the system. We’ll build a simple three-year business model that will forecast revenues, costs and profits that you could expect the system to produce for your organization.
2. Mequoda Marketing System Training & Support
At your and my option, we can enter into a six to 12 month coaching relationship, where we will work on:
3. Mequoda Marketing System Architecture & Design
The Mequoda Marketing System Design Team, led by Aimee Graeber & Michael Phillips, can scope, architect, write, and design a complete Mequoda Marketing System and Website Network for your organization that may include:
I am available to teach Making Money Online privately 12 times a year or about once a month. We’ll spend three hours in the morning teaching you and your team the seven Mequoda Marketing System best practices and sharing in-depth examples of how other publishers use the system to double their online revenues every 12 months.
Then in the afternoon, we’ll explore exactly how the Mequoda Marketing System can work for you. We’ll walk the whole process on starting and running a Mequoda Marketing System including a three-year business forecast using the Mequoda Internet Marketing Model which will be yours to keep at the end of the day.
Then you and your team can decide how to proceed:
To apply for a private presentation of Making Money Online, email or call Julie Ottomano, our Consulting Services Manager. If you and Julie agree that your organization and ours can benefit from the day, Julie will schedule a FREE 30-minute conference call with me to discuss your online opportunities, organizational needs and information marketing strategies.
I encourage you to join Rosemary Gardner and the elite group of media entrepreneurs who have embraced the Internet and are now generating 20, 30, 40 or 50-percent of their revenues on the Internet.
You can double your online revenues every 12 months using the Mequoda Marketing System just as dozens of other savvy publishers have done before you.
I look forward to hearing from you.
All the best,
Don Nicholas
Managing Partner
Mequoda Group, LLC
PS: If you’re the type of person who wants to do lot’s of research before reaching out for help, consider buying the Making Money Online Video Seminar. It’s the next best thing to having me as your personal Internet marketing coach.
PPS: Still not yet convinced that you can double your online revenues every 12 months? Then consider these comments made by some of the Internet’s most successful publishers and authors:
Ask the Builder currently sells about 400 e-books and 200 checklists monthly, ranging in price from $6.95 to $47. This is equal to nearly $1,000 in daily sales of downloadable content.
“The Internet has completely turned upside down the old publishing model where the publishers made all the money and the writers had no power. Now, writers can instantly become publishers, and they need to do that. Anybody can be a publisher on the Internet. And if you take your time and publish really good content, it will be found. Most people don’t want to work. So if you decide to put your nose to the grindstone and you pick a niche and become the expert in that niche, it will pay off. There is just so much opportunity out there. There is this never-ending conveyor belt of people who need to learn about things. They don’t have a clue what to do. Find out where those markets are, where people need information and tap into it.”
— Tim Carter, Author and Publisher, Ask the Builder
Agora Financial Group, powered by the 500,000 circulation The Daily Reckoning, generated 73 percent of its total annual revenue online in 2005, primarily by selling print products linked to DailyReckoning.com.
“We actually think of DailyReckoning.com as an e-communication website. It is the ‘front door’ through which all our business activity passes.”
— Addison Wiggins, Publisher and Editorial Director, The Daily Reckoning
Jay Conrad Levinson, author of the 25-year best-selling Guerrilla Marketing series, said it best in an interview in How to Become Both Published and Profitable:
“Someone once asked me how much I made for my first Guerilla Marketing book. The answer I gave was $10 million… The book, itself, only paid me about $35,000 in royalties, but the speaking engagements, spin-off books, newsletters, columns, boot camps, consulting, and wide open doors resulted in the remaining $9,965,000.”
— Jay Conrad Levinson, Author, Guerrilla Marketing
For GoalsGuy Learning Systems, Inc., the Internet and search engine optimization are key to driving revenue and profit growth.
“We sell a lot of products. This just happened two days ago. We had a human resources executive for a large oil company who was looking for some material to teach their employees. As a result of searching the words ‘goal setting’ they came to our site, asked us to overnight a package, and anywhere from 30,000 to 40,000 books will be sold as a result. And that’s not a fluke.”
— Gary Ryan Blair, Author and Publisher, Goals Guy Leaning Systems
Some six million visitors per year show up on the Cook’s Illustrated website which has been the primer driver to grow Cook’s Illustrated paid circulation to more than 700,000 and facilitates the sales of more than 40 branded information products.
“We feel the publishing business is increasingly becoming a database business. Ultimately, that’s how we view the business side of what we do. But we don’t view our various businesses as separate universes. We have a single database of people with a strong interest in cooking. It’s a large database with lots of names from lots of sources, and we have lots of ways of sorting through them.”
— Chris Kimball, Publisher and Editor, Cook’s Illustrated
Schedule a 30-minute call with Don today!
Our Mequoda consulting team led by Don Nicholas provides coaching to some of the most prestigious publishers in the industry. We provide our clients with a plan for online success.
Using the Mequoda Method, which is a system derived from decades of experience working with publishers, we are well versed in turning single print brands into multiplatform online publishing empires. To do this, we conduct usability tests, provide in-depth project plans, do keyword research, brainstorm product ideas and editorial schedules, train your staff, and provide unrivaled research and best practices.
We are proud to say that we’re one of the most sought-after consulting groups in online publishing.
Mequoda Consulting team: Don Nicholas, Kim Mateus, Laura Pittman, Julie Ottomano
Contact us for more information and to schedule a FREE 30-minute conference call with Don Nicholas to discuss your online opportunities, organizational needs and information marketing strategies.
We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy. Learn More About Mequoda.
“The Mequoda Summit is not an educational luxury, it’s a survival strategy.“ 2009 may be the year that will make or break many publishing companies. Blogs and “free” information sites are blowing us out of the water in terms of profits and popularity. The online environment is competitive and 2009 is the year that will make or break many publishing companies. Where will you stand?
Save $800 when you register today! |
Attention Publishers: Learn how to Make Money Online in a Web 2.0 World at the Sixth Annual Mequoda Summit and Internet Marketing Conference, October 7-9, 2009.
|
July 4, 2009
Dear Colleague,
Download the brochure!
Now in our 6th year, the Mequoda Summit is the most highly reviewed event for online publishers in the US. Whether you’ve attended our Summit in the past or not, you’ll surely benefit from this year’s Mequoda Summit 2009 in Boston. As always, our research is up to the minute and we’ve added tons of new sessions.
You’ve read about the layoffs at Time Inc., Conde Nast, and almost every other media/publishing company. Last year LIFE magazine made the transition to online-only and PC Magazine just made the same announcement.
2009 may be the year that will make or break many publishing companies. Blogs and “free” information sites are blowing us out of the water in terms of profits and popularity. How is it that a magazine with 50 or 100 years of content under its belt can build a website that is not even comparable to a 3-year old blog?
Social media? Web 2.0? eBooks? SEO? Free stuff? What are the online publishing kids doing these days?
We have the man-power, the reputation, and the resources to build online teams that defeat the newbies, but so far many publishers have chosen to keep content on lock-down, live by the rules of print and stay the same.
This new year is a whole different ballgame, it’s time to change or be left behind. In order to build your brand and product sales online, you must learn how to make money online in a web 2.0 world. At the Mequoda Summit, you will learn what your company needs to start doing now in order to make it through 2009.
We’ll show you dozens of case studies from successful (and not-so-successful) online publishers. Then we’ll teach you what your online competitors are doing and how to take what we’ve learned from thousands of hours of interviews, conferences and meetings with clients to turn it into a business plan for 2009.
In the days of old, editors had one primary responsibility: writing great content. Now the rules have changed and in order to be a successful online publishing company, your editors must also be trained in SEO and must learn how to connect with their audience via blog comments and other online interactions.
Marketers also used to have one goal: push the word out through a handful of mediums. These days, if a marketer really wants to be heard, they must engage on social networks, build relationships with bloggers, publish digital press releases, submit events to online directories, and otherwise reach their audience more personally than ever before.
The new business models used by successful online publishers now include building an online audience that chooses them over the millions of websites online today. Five years ago, “online publishing” meant “PDF”; Now it means producing and delivering content that is optimized for search engines and may never even appear on a printed page. And in many cases, it’s free!
We didn’t say it would be easy, or fair—but it’s fight or flight.
Your audience now expects to find you on their mobile phones, in RSS feeds, on social networks and through content syndication. How will you keep up? What should be your first priorities? How can you be sure that all your efforts will ultimately translate into dollar signs?
Adams Business Media… American Medical Association… Aspen Publishers… Blood-Horse Publications… Crain Communications… Dow Jones & Company… Ebsco Industries… FDA News… Harvard Health Publishing… Highlights for Children… Infocom… J.D. Powers & Associates… Kiplinger… Lutheran Magazine… Manisses… Massachusetts Medical Society… Ogden Publications… Pinnacle Publishing… PRIMEDIA… Rodale… Scientific American… The Motley Fool… Time Inc… Unity World… University Health Publishing… Vance Publishing… Wiesner Publishing… Yoga International… and many others.
During the Mequoda Summit, you’ll master a new methodology—the Mequoda Methodology—that has generated hundreds of millions of dollars in information product sales online for dozens of publishers, from start-ups to multi-million-dollar media giants.
At the Mequoda Summit Boston 2009, you will learn:
The bottom line: by the close of the Summit, you will have in your hands dozens of practical, specific, detailed, and realistic ways to build, manage, and get results from your online marketing program. And if you decide to opt for our bonus SEO workshop on October 9, you’ll get some invaluable hands-on training that will prepare you for the next step in the online success of your company.
To enroll in the Mequoda Summit call Julie Ottomano at 508-435-1005. Or click below now:
But I urge you to hurry. First come, first served.
Sincerely,
Don Nicholas
Managing Partner
Mequoda Group LLC
P.S. As of today, you can attend the Mequoda Summit 2009 in Boston this year for just $897. Bring along your staff and you can all attend at the low rate of just $797 per attendee! If you want to attend the bonus SEO workshop, it’s just $497 more.
P.P.S. We guarantee your satisfaction. If you are not convinced that the Mequoda Summit will absolutely revolutionize and transform your Internet marketing… and take your publishing company to a whole new level of sales and success online… just let us know by lunch time of the first day.
You can return your conference materials, leave, and get a prompt and full refund of all your money. That way, you risk nothing.
