Affordable search engine optimization tips for editors (hint—they’re all free)
As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on the Mequoda blog are useful whether you read them today or whether you read them four years ago. Many of our most popular articles were … Continue
Order this new, 90-minute webinar on CD and discover how to use “Topgrading” to Hire, Retain and Motivate A-Players. … Continue
Order this new, 90-minute webinar and discover the tricks and techniques that the top twenty publishers on Twitter all have in common. … Continue
Order this new, 90-minute webinar and discover how to Achieve Success with Minimal Internal Risk. … Continue
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover content marketing in the simplest, most time-efficient way possible. … Continue
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online. … Continue
Order this 90-minute webinar, co-sponsored by Mequoda and SIPA, and learn the ins-and-outs of striking highly profitable content syndication deals. … Continue
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content. … Continue
Texting Becoming Bigger Part of Business Communications
Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head of content, worries about “hard-to-reach and non-wired employees, perhaps on production lines, factories or distribution centres”—but there are lessons to be learned for external messaging … Continue
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy. … Continue
Thoughts for Writing Effective Lines of Copy
Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something memorable?
Well, don’t feel bad. Michael Cieply wrote last week that there have been hardly any memorable lines in films in recent years. Now granted, that … Continue
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to write text ads that can generate millions in revenue. … Continue
Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?
Do you ever feel old and out of touch with popular culture?
I knew I was no longer young when — and this happened quite a few years ago — I overheard two teen-aged girls talking in a music store.
One asked innocently, “Did … Continue
Claim your FREE digital copy of The SEO Copywriting Handbook: Essential Information on SEO Copywriting that Will Lead to Stronger SEO Campaigns and Higher Page Rankings in Google now. … Continue
Attention to these SEO copywriting details can boost your site’s “findability” and popularity
So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO magnetism — or so you think — and you want to upload it immediately and start to measure the response.
Here’s a suggestion: Wait. Have another … Continue
Find the perspective of your potential customer … Continue
Start writing for the Internet so your website can be found and indexed by search engines … Continue
SEO copywriting tips on beating mental blocks
Tips on SEO Copywriting from Peter Schaible at the Mequoda Summit in Napa Valley … Continue
Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue
Four free white papers that will kick your landing page design and optimization skills into high gear!
Master your audience development editorial management skills when you download our new toolkit for online editors
Download these three free white papers and sending more effective email newsletters and promotions.
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Ten free whitepapers for turning your print publishing company into a successful online publishing company
It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print … Continue
As a valued reader of mine, I have an irresistible offer for you including hundreds of dollars in free gifts. … Continue
Use PDF files to improve your site’s landing page rankings with Google
Help build your niche brand with this eight-step link-building technique … Continue
Landing Page Optimization: The value of A/B split testing for increasing response
This publisher’s “winning” titles routinely generate 50 percent more sales than the “losing” titles.
It was enough to make an experienced copywriter groan…
I have more than 25 years of experience as a direct response copywriter, but I recently had a rude awakening when the title … Continue
Learn Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers by downloading our FREE SEO Copywriting Handbook white paper. … Continue
Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers
If a tree falls in the forest, and no one is there to hear it, does it make a sound? If a copywriter creates a great landing page and no one finds or reads it, does … Continue
The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly
Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find it, it does not exist … Continue
The four-legged stool technique was developed originally by Bill Bonner of Agora Publishing, strictly for selling financial newsletters.
Expert copywriter Robert W. Bly noticed, however, that these four elements also work for 90 to 95 percent of all information products.
The concept is pretty simple: a four-legged stool is very stable. If you pull one leg off, … Continue
The Secondary Promise is a lesser benefit that the product also delivers.
Although not as large as the Big Promise, the Secondary Promise should be big enough so that, by itself, it is reason enough to order the product… yet small enough so that it is easily believed.
This way, even if the reader is totally skeptical … Continue
Rosser Reeves wrote a classic advertising book in 1961 titled Reality in Advertising. Many of us newcomers have never read this book, mostly because it’s widely unavailable.
But lucky for us, Robert W. Bly spent $95 for it on eBay and shared with us at this year’s Mequoda Summit Reeves’ three requirements of a USP (Unique … Continue
The 2006 Mequoda Summit, our third, was the best yet.
Enthusiastic participants traveled to Waltham, Massachusetts (a suburb of Boston) from all over the U.S and from as far away as the United Kingdom, Germany and China to attend.
We extend our sincere thanks to all who attended, participated and those who provided us with feedback.
There were … Continue
At this week’s Mequoda Summit, Robert W. Bly, the man McGraw Hill calls “America’s best copywriter” will deliver a presentation titled “World’s Best Kept Copywriting Secrets”. He also has a book by the same name.
In his presentation on Friday afternoon, Bob will reveal tips for writing great headlines, great outer envelope messages and will demonstrate … Continue
Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional.
He has a huge portfolio of winning direct mail packages, commands top dollar for his work and in April of 2006 conducted a $5,000-per-seat, how-to seminar for aspiring copywriters. I … Continue