Creating Landing Pages

Anna Talerico creates a software platform that helps internet marketers increase their landing page conversion rates … Continue Reading »

Free Landing Page Handbook Released
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8 essentials to consider while designing your landing page
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Creating Landing Pages that Sell goes FREE and is now available as an instantly downloadable white paper
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Make sure your landing pages answer this question for your users: “what’s in it for me?”
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A checklist of 9 must-haves for a list-building rapid conversion landing page
We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what this page does is capture an email address, normally in exchange for a complimentary gift like a report or other … Continue Reading »

How to create a white paper outline that answers the right questions, targets the right audience and sends the right message. … Continue Reading »

The objective of the article landing page is to be picked up by search engines, capture the user’s interest and lead the user to a transaction.

Most website users are familiar with organic landing pages. Whether on an Internet hub, a retail site, or a membership website, organic landing pages contain … Continue Reading »

Promotional codes are an inexpensive way to identify what is working for your online business and what needs to be changed.

Metrics are vital to knowing if you are reaching your audience. Detailed metrics are increasingly available in the digital world, but with so many channels for reaching users, and with … Continue Reading »

Most printer-friendly pages are not really reader-friendly, but they could be.

We all know that web surfers skim and scan; they generally don’t read carefully. So, consider this online publishing strategy: When you publish a lengthy article that requires concentration and serious consideration, make is easy for your readers to print … Continue Reading »

As an online publisher, part of your job is to make information easier to manage for your subscribers

The majority of membership websites and email newsletters are instructional. Members join or subscribe in order to access content that is not available to non-subscribers. Much of this proprietary information is of the … Continue Reading »

A Mathematical Formula for Increasing Landing Page Conversion Rates

Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with us a formula for improving our landing page conversion rates.

In a presentation titled “5-Step Plan to Skyrocket Your Registration Funnel … Continue Reading »

The most succinct copywriting tip we’ve heard in a long time came from Fred Gleeck at a product development seminar. Fred cited this maxim in a discussion of how to title your book. But the adage is just as valid whether you’re writing a headline for an advertisement or a … Continue Reading »

Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart, but forgetting to install cash registers. What’s the point?

In direct mail advertising, one of the two most important elements of the package is the order form (the other being the outer envelope). If … Continue Reading »

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue Reading »

How can you decide on the right design for your landing page?

Beauty is relative, cultural, genetic and ever-changing. Beauty is in the eye of the beholder, and aesthetic judgments are subjective.

The answer is to know your target market and create an appearance that conforms to your visitors’ expectations. We call … Continue Reading »

Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s out of date.

How can you expect the prospect to take your message seriously if you’re not even interested enough in the content to keep it current?

It’s also important to remember that some … Continue Reading »

f a landing page is comfortable and easy to read, your prospects are more likely to keep reading and respond to your sales message. Much of this is the responsibility of the copywriter, whose job it is to keep the message flowing in interesting and easily assimilated (bite-sized) chunks, but … Continue Reading »

Writing effective landing page copy that increases conversion rates is a technique every Internet marketer aims to master. We understand that there are hundreds of variations available and that the only way to truly discover what works is to test, test, test. But we must remember that there are a … Continue Reading »

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates. … Continue Reading »

What criteria would four of America’s most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small publishers and authors hold up under their intense scrutiny?

Over the past 12 months, John Clausen, Peter A. Schaible, Robert W. … Continue Reading »

After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter landing page. … Continue Reading »

As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as a cornerstone of their 2006 Internet Marketing Strategy. … Continue Reading »

Discuss how landing page order button design can depress or increase landing page conversion rates for information marketers like Agora’s Early to Rise. … Continue Reading »

Learn how one publisher added simple user testimonials and increased landing page conversion rates by 23 percent. … Continue Reading »

Discover how one publisher was able to increase landing page conversion rates 23 and 27 percent by re-purposing his direct mail sales letter copy. … Continue Reading »

My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice or a 100 times, I should just know the answer. When I’m trying to increase landing page conversion rates, there … Continue Reading »