If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics: Continue
Before launching a digital magazine, read through these ten resources.
When it comes to launching a digital magazine, there’s no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which software is best, and can you get away with a simple PDF edition? We tried to Continue
Digital magazines continue their development while some print publications go out of fashion. Today we’re reporting on some new cases of print magazines being shuttered for more emphasis on digital magazines.
We begin with T Magazine, published by NYT, and it’s recent change. MediaPost reports, “T magazine, The New York Times’ style magazine, has reduced its publishing frequency — from 13 to 11 issues a year.” Continue
Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015. Continue
Sometimes we’re amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for the day. The New York Times is officially using Twitter content in their print publication. Nieman Lab reports, “The paper’s newly redesigned pages A2 and A3 will highlight some of that content — and the “huge scope of activity that’s going on in the world of The New York Times on any given day,” said Jake Silverstein, the editor-in-chief of The New York Times Magazine and one of the leaders of the redesign.” Continue
Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.
First, let’s do some definitions. Terminology is changing daily, as it always does with new technology and new products, but for now we should at least attempt to clarify a few things. Some of these definitions come from outside Mequoda, but others are our own preferred definitions that serve to clarify some of the confusion in the industry right now. Your mileage may vary! Continue
Varying experiences from publishers that made the switch to digital-only magazines (and came back to tell the tale)
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And some of them end up seeing the light Continue
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.
Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After Continue
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.
If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.
After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine. Continue
As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves. Continue
Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print
The revolution in digital publishing has led to many multiplatform publishers rethinking their content strategies. This had led to a many publishers turning their focus primarily to digital while letting some print titles go the wayside.
The first multiplatform publisher Continue
How to sell sponsorship advertising across platforms
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used Continue
How to start a magazine and publish it profitably, without requiring a large team to start.
In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is through poor budget planning. Poor planning for printing, postage, and marketing are among the top expenses in her book, originally published Continue
In publishing, there’s no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the Mequoda Method in 2005 to address the stagnant growth of its two print publications, Ceramics Monthly and Pottery Making Illustrated, whose audience is both ceramics professionals and dedicated amateurs.
Multiplatform magazine subscribers are looking for more from you. “Let’s make magazines great again,” shall we?
Last week, after over a year of grueling controversy and debate, the US named Donald Trump as President-elect. While half the country was caught scratching their heads, and the other half applauding, Fortune wrote an article about how good marketing got Continue
The questions you need to ask and the answers you should have before launching a new digital magazine
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage of digital editions to provide the features users Continue
Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year
In our annual American Magazine Reader Study & Handbook survey, we set out to understand how the demographics of a multiplatform consumer (one who reported consuming both print and digital magazines) differed from digital only readers and print only readers.
We learned that Continue
What we learned about the average digital magazine reader in this year’s study about magazine consumption
This year, like we have for the last several years, we ran a study to find out how the average American adult magazine reader is consuming and creating new habits with digital magazines. We polled 3,241 U.S. adults with internet access.
A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would be an improvement to the simple replica. We’re not so sure that it’s a good enough upgrade, and here’s why.
The problem with adding bells and whistles to a simple replica to create a replica-plus lies in one of the disadvantages of the replica that we’ve discussed before. But first, let’s look at the pros and cons of the replica plus.
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.
So what is a digital magazine? It’s a bit of a hybrid. Continue
September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with Internet access. The study found that the number of US adults reading digital magazines has increased 13.8% from 2015, with nearly 42% of US adults reporting having read one or more digital magazine issues in the last 30 days. Continue
Second-time magazine subscribers may turn out to be even more profitable than they were their first time around
Peter Drucker wrote, “The most important thing in communication is to hear what isn’t being said.”
When you’re talking to someone face to face, there are signs you might notice. Someone who starts fidgeting might be socially anxious, while Continue
Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now. Continue
If you’re not there, your competitors will be.
Registration for our upcoming one-day Digital Magazine Publishing Workshop on August 2 closes today. If you miss it, what do you plan to do instead to grow your business?
Download our program guide and register right now, while there’s still time.
Here’s what you’ll learn at the Digital Magazine Publishing Workshop:
What American Magazine Readers Really Continue
If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all you’re doing, and if your print and digital magazine are all you have, you’ll want to be broadening your multiplatform magazine horizons. Continue
Register now, or wait another year to attend this one-day workshop.
I’ll keep this short, because I know you’re busy. Registration for the upcoming one-day Digital Magazine Publishing Workshop closes in one week. If you miss it, what do you plan to do instead to grow your business?
If you’re the owner or operator of a niche magazine business, or are Continue
Please hurry! Your Early Bird price ends at midnight tonight
Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight.
Perhaps you noted our earlier emails about the Early Bird price for our first one-day Digital Magazine Publishing Workshop and told yourself you’d get to it soon.
Well, soon is now! Early Bird registration Continue
The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.
That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it so successful that we’ve been able to improve the power and profits of dozens of magazine brands.
And of course there’s one other method for finding Continue
Put down the sunscreen and register before summer fever sets in
So, look, I know you’re headed on vacation in the next week or so, but we have an early bird deadline coming up for our first ever one-day Digital Magazine Publishing Workshop, and I don’t want you to forget.
If you want to attend for the Continue
Mequoda wants no publisher to be left behind
I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make the business-critical transition to the digital age.
That doesn’t mean anyone should take my word for it.
When you attend our Digital Magazine Publishing Workshop, you’ll learn Continue
Your magazine app is a platform, but it’s not the most profitable digital magazine platform for passive income
Digital magazine apps are great for one huge reason: They come with a built-in marketplace. People who own tablets are accustomed to buying apps, and using app stores and newsstands to find new content.
The app edition of a digital Continue
If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate
The journey involves everything from creating a magazine edition you may never even have heard of before – the web edition – to pricing to marketing on social media to upgrading print Continue
Circulation reporting and auditing has been a meticulous science for more than a century. Then digital magazine publishing came along to shake it up for the first time in decades.
In fact, if you haven’t read our recent look into AAM’s reporting methods. The short story is that AAM doesn’t count subscription numbers, they count subscriber numbers. If someone is subscribed to your digital edition and your print edition, you only get to count it once. Most publishers choose to tally subscribers under their print editions, so their number of digital subscribers look small compared to the reality of that last, and regardless of whether a subscriber paid more to get the digital edition as part of a combo package. Continue
Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in
The beauty of the digital era in publishing is that it doesn’t just give you a new option for your existing audience to choose.
It delivers the opportunity to expand that audience, create several new premium products, drive more orders per promotion, and Continue
Set up your marketing based on data and continual improvement to reap big profits
One thing that troubles publishers who are planning to make the move to multiplatform publishing is how to promote so many different products, especially given the new marketing channels that are available to us in the digital age.
As we’ve noted here before, Continue
Times, Adobe, others making online magazine content news
Online magazine content doesn’t end with an article being posted online. Rather, that’s where it begins.
There are innumerable ways of repurposing content, and indeed, repurposing content in an age where massive amounts of content come pretty cheap is crucial in attracting, capturing, engaging, and monetizing readers.
Emails, white papers, Continue
When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine stats, and the market we watched take shape during our combined 130 years’ worth of experience.
Since the printing press was invented, the best way to deliver readable content was always on the page. Until the advent of the web, consumers hadn’t even considered other ways to digest content beyond books, magazines and newsletters printed in a linear, bounded fashion.
But then the web arrived on personal computers, and then it arrived on mobile phones, and then on smartphones, in email, and through tablet devices. Continue
These four exemplary digital magazine examples demonstrate best practices in design, business models and pricing
With 20% of tablet users reading digital magazines every day, it’s instructive to take a closer look at the variety of digital magazine formats and subscription choices that are available to them five years after the iPad blasted onto the scene.
2015 was a blockbuster year for our Gold Members who, when following the Mequoda Method and using the Haven Nexus CXMS, have seen tremendous gains in traffic year over year.
We won’t be so impolite as to divulge their traffic numbers for the year, however we’d love to reveal our top Mequoda Haven Nexus Systems in Continue
Publishers aren’t just going digital anymore, they’re creating digital magazines that are evolving as quickly as the technology that hosts them
In 1967, an eight-page issue of Computerworld was published for the first time, deemed “the newsweekly for the computer community.”
The goal with Computerworld: provide its readers with insight into the world of technology and how to generate Continue
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is doing just that. Prime Publishing is a company that began with free websites but no print publications whatsoever. Now the company is launching digital-only magazines such as I Like Crochet and I Like Knitting as premium products to enhance their associated websites, AllFreeCrochet.com and AllFreeKnitting.com. Continue
For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic sources of publishing revenue online. Most print publications already have a digital edition available, but it’s time to take an extra hard look at developing Continue
Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
“So I’ve figured out how to get traffic — how do I make money?”
That’s a genuine quote from a new Gold Member, and one we hear often, although usually without the “I’ve figured out how to get Continue
Claim your FREE digital copy of Subscription Website Publishing: The Most Profitable Subscription Website Models now. Continue
How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time. Continue
Breakthroughs in digital magazine pricing and contrast pricing yield startling results
A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions.
We still like it. We just don’t like like it.
Universal pricing, in which the subscriber gets access to your content on all of your platforms, certainly has its Continue
The primary stat we set out to understand in this study was what percent of U.S. adults with Internet access reported reading a digital magazine issue in the last 30 days. We found that 36.8% of American adults have read an average of 2.37 digital magazine issues in the last 30 days. Continue
Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly. Continue