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Tag: digital magazine

A digital magazine is a magazine formatted for the Internet and related devices. Digital magazines began as PDF documents read on desktop and laptop computers. Today, digital magazines include rich-media from audio to video content, allowing for interactivity on touchscreen devices like the iPad. There are four types of digital magazines:

Digital Magazine App

A digital magazine app is the magazine that you read on your iPad, Kindle or other tablet-like device. It can still be held in your hands, but it can’t be paged through. The most popular digital magazine apps, in order of least interactive to most interactive: digital replicareplica-plus and reflow-plus, and they're available in the Apple, Kindle and Google digital newsstands.

Digital-Only Magazine App

A subset of the digital magazine app is the business model that does not include a print version at all. Many publishers resorted to digital-only when print failed them, but more recently consumers have been drawn to digital-only magazines on their own. That's why we don’t see the digital-only magazine app as a survival strategy, as it once was, but rather, drastic innovation and serving the needs of a beckoning digital audience.

Web Magazine

Web magazines aren’t formatted for a tablet and they can’t be bought in an app store. They are available through a magazine subscription website, where the user can view an issue of a magazine—one that is linear and periodic, has pages and a regular frequency, and can be viewed in responsive HTML on any desktop or mobile device at any time. There’s nothing to download. Publishers of web magazines usually generate their revenue through subscribers and may also take advertisement, however that’s not typically a given, like it is for print, digital and digital-only magazines.

Online Magazine Archive or Library

Typically, when you’ve digitized your magazine into an online magazine and have organized an online magazine team, it’s remarkably simple to create an online magazine  library or archive. This is available through your magazine subscription website just like the original web magazine. Users have access to old articles up until whatever date you choose. The online magazine archive is typically an upsell to your online magazine subscription and offered at an additional price per month or year.

Are you looking to launch your own digital or online magazine? Mequoda can guide you through the process. Download our Digital Magazine Market Study & Handbook for FREE.

Digital Magazine Content and the Impact of Social Networks

Digital magazine content can find great homes online, especially when it’s offered throughout a variety of popular channels.

Today we’re looking at some offerings for digital publishers that are coming from Facebook and Google, as these major social networks continue to work on its relationship and revenue strategy with content.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

Give it Away to Make More Money? You Don’t Say!

Why would you give away content for free, in order to make money? Sounds crazy, but that’s how the smartest publishers we know have grown at an exponential speed.

In this week’s strategy spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains three secrets on the why and how of using audience development to build a

5 Hugely Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third-party sponsors (external advertising) on a CPM, CPC, CPA, or SEA basis.

The ROI for Digital Magazine Development is Worth it

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.

How to Start an Online Magazine from Scratch

Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how to start an online magazine. Meanwhile startups can teach a thing or two to the digital retread legacy publishers.

If you’re a publishing startup, or are getting into the business of publishing, then an online magazine probably isn’t on your mind. To be clear, an online magazine is a web-friendly version of your magazine. It’s in HTML and works like a website. It cannot be held in your hand, unless you’re in the web browser of a tablet.

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.

An Encyclopedic Collection of Digital Publishing Strategy

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:

Creating Digital Magazines: Four Ways to Monetize Your Efforts With a Free Archive

“I simply don’t understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I have all these vendors and partners offering to digitize my back issue archive and make it available online. But I don’t have a clue how I make any money if I do it. Near as I can figure, my digital magazine archive is worthless.”

The magazine industry feels it is on the edge of a Renaissance. Digital magazines are the hot topic of industry events, digital magazine software platforms abound, and massive retail partners including Apple, Amazon, and Google are seducing magazine publishers with their siren songs.

“I simply don’t understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I have all these vendors and partners offering to digitize my back issue archive and make it available online. But I don’t have a clue how I make any money if I do it. Near as I can figure, my digital magazine archive is worthless.”

Our 2016 Mequoda American Magazine Reader Study & Handbook

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.

8 Ways to Sell Digital Magazine Subscriptions

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.

10 Digital Publishing Tips and Strategies for Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.

How to Improve Engagement with Your Digital Magazine Editions

The one advantage magazines have over the majority of information on the internet is legitimacy due to credentials and facts. Let us not forget that nobody trusts what they read on the internet, especially not in the current blight of “fake news,” but they do more often trust established publications like magazines.

Strategy Spotlight with Don: How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.

Using “Self-Liquidating Premiums” to Help Close the Sale

An effective technique in information marketing is “self-liquidating premiums”—having the value of the premiums exceed the entire purchase price.

For example, let’s assume you have a product, perhaps a downloadable ebook, with a list price of $49.95. You’re selling it online at a discounted purchase price of $29.95.

14 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

A Simple Framework for Planning and Modeling Your Digital Magazine

The questions you need to ask and the answers you should have before launching a new digital magazine
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage of digital editions to provide the features users want

The Kind of Apps People Want: How to Get a 5-Star Rating on Your Magazine App

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.

Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.

What’s a Replica-Plus Digital Magazine?

A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would be an improvement to the simple replica. We’re not so sure that it’s a good enough upgrade, and here’s why.

The problem with adding bells and whistles to a simple replica to create a replica-plus lies in one of the disadvantages of the replica that we’ve discussed before. But first, let’s look at the pros and cons of the replica plus.

The Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Digital Magazine Relaunches While Others Launch Communities and Services

Zink digital magazine relaunches; National Geographic launches digital network; Amazon looking at offering subscriptions to publishers
Not all the digital magazine content we report on involves launches. Sometimes we have relaunches to share about, too.

We begin today with the relaunch of Zink Magazine, in both digital and print. WWD reports, “Zink Magazine, the indie fashion magazine founded

Let’s Clarify: What Is a Digital Magazine?

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.

So what is a digital magazine? It’s a bit of a hybrid.

Strategy Spotlight with Don: How to Keep 100% of Your Online Magazine Revenue

The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for a subscription website is the business model.

Launching a Digital Magazine? 10 Things You Need to Know First

Before launching a digital magazine, read through these ten resources.
When it comes to launching a digital magazine, there’s no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which software is best, and can you get away with a simple PDF edition? We tried to

Digital Magazines Launching New Editions While Print Magazines Change

Digital magazines continue their development while some print publications go out of fashion. Today we’re reporting on some new cases of print magazines being shuttered for more emphasis on digital magazines.

We begin with T Magazine, published by NYT, and it’s recent change. MediaPost reports, “T magazine, The New York Times’ style magazine, has reduced its publishing frequency — from 13 to 11 issues a year.”

How to Start an Online Magazine With These Five Strategies

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!

Creating Multiplatform Products: What to Sell, What to Give Away

Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early career, whether space ads, TV commercials or direct response, employed hardcore, confrontational marketing messages.

Association Magazine Best Practices: Don’t Bury Your Content

We’re not sure why most association magazine websites bury free and magazine content, but we’ll try to help them see the light.
If you’re an association website, do you spin off your magazine on its own, or do you keep your organization and the content you publish under the same roof? In other words, do you

5 Subscription Management Software Requirements

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task

When we set out to launch the I Like Crochet digital magazine website (the first of its kind) and tablet edition, we knew we wanted to build a state-of-the-art publication management system. We needed subscription

Digital Magazine Publishers See Increased Exposure, Acquisitions, and Digital-First Moves

Digital magazine publishers Hearst and Condé Nast’s joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites & Subscription Apps

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

5 Best Practices in Digital Magazine App Publishing

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.

First, let’s do some definitions. Terminology is changing daily, as it always does with new technology and new products, but for now we should at least attempt to clarify a few things. Some of these definitions come from outside Mequoda, but others are our own preferred definitions that serve to clarify some of the confusion in the industry right now. Your mileage may vary!

Managing Remotely: Tips and Tools for Managing Editorial Teams from Afar

Pretty soon, most magazines won’t just be managing editorial teams in-house—they’ll be managing more editors remotely. Here’s how to make the virtual world work for your publication.

Managing editorial teams in-person can be a challenge for any seasoned magazine executive. You’re dealing with constant looming deadlines, bouts of writer’s block, keeping your team on-task, and producing

Digital Magazine Websites: New Growth and a New Launch

Digital magazine websites Pitchfork and SI Swimsuit experienced highest traffic to date; ‘Marin Arts & Culture’ debuts with print and digital editions
Today we’re looking at a few digital magazine websites that are experiencing new territories. We begin with a Condé Nast publication that’s having a great traffic experience. Pitchfork has experienced some major stats, and Folio is

Creating Passive Income and Recycling Content as a Multiplatform Publisher

How to create new products and passive income from old products as a multiplatform publisher

One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions

Magazine Subscription Websites: 4 Huge Mistakes You Might Be Making

“Do your job.”

Those are the famous words of New England Patriots’ coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their fifth Super Bowl in the greatest game of all time (no New England bias here, nope!)
If you have a magazine, you have a magazine subscription website. Most publishers don’t use the same definition as we do, because I don’t think most magazine subscription websites do their job. They exist, and they process payments, but they do very little to attract (provocative pricing), entice (great copy and packages), and keep subscribers happy (digital archives and access).

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

Digital Magazine Publishers Experience Launches, Partnerships, and the End of Print

Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line
We’ve already seen lots of changes from digital magazine publishers this year. Today we begin with Active Interest Media, which is shuttering it’s print edition of Skiing. Folio reports, “The quarterly magazine catering to passionate skiiers, in circulation since

Creating a Magazine Layout: Interactive Digital Magazine Elements Users Love

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It’s true that users prefer familiarity in digital magazines. As soon as you begin creating digital magazine apps that require an instruction manual to learn, many users tend to get frustrated. That’s why we think when designing a reflowed

How Publishing Magazines on Kindle Will Boost Digital Circulation

Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your magazine to a new platform.

And we consider Amazon’s Kindle Newsstand to be one of the three juggernauts of digital magazine publishing channels, alongside Google Play and Apple Newsstand. In fact, it’s in second place and I’ll tell you why a little later.

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

Apple’s App Store Subscription Revenue Rises 74%

Why is subscription revenue falling for print publishers and rising for app store subscriptions?
While publishers are all fighting for their subscription lives, Apple’s over here seeing subscription revenue up 74%. While much of this revenue applies to app subscriptions for video subscriptions, games and software products, it does also include magazine apps. The top apps

How to Reduce Magazine Overhead with a Subscription Website

The one-time cost of building a magazine subscription website could reduce overhead indefinitely
For $3 per month or $36 per year, there is subscription service called The Sink that will automatically deliver you everyday toiletry products every month. (Sorry CVS and Rite Aid, you’re being replaced.)

For $10 per month or $120 per year, you can get

How to Promote a Digital Magazine: 10 Strategies & 1 Major Must-Do

How to promote a digital magazine online, offline, and everywhere in between
How do you usually promote a magazine? Afterall, subscription and newsstand sales are the keys to driving advertiser interest, so what are you doing to promote your print magazine?

Blow-in cards. Social Media. Newsstands. Direct mail and email renewal series. Subscription agents. The list goes on.

Now what

Are Magazine Events Your Next Multiplatform Publishing Opportunity?

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.

When we talk about multiplatform publishing, it’s easy to jump right into the obvious choices: the ones with words, like books and portals and ebooks. But some of the biggest publishers I know have incorporated live

2017 Resolutions for Digital Magazine Publishers

Digital magazine engagement should be top priority for publishers in 2017
If there’s one area of publishing that has not stood still, it’s digital magazine publishing. In 2015 it was more important than ever for publishers to understand the five digital magazine archetypes and get app magazines at least one step up from a replica. And in

Digital Magazine Marketing: 6 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

How to Sell the Benefits of Digital Magazines and Multiplatform Bundles

Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines
Several years ago we ran a study that showed us the majority of magazine consumers were subscribing to digital magazines because they felt paper magazines were wasteful and they wanted to “go green.” A full 52% of respondents said

The Benefits of One-on-One Training and How Publishers Can Emulate It

As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific questions and in turn, get them to ask you very specific questions.

But isn’t this the ‘fidelity’ that every customer wants with their beloved brands, the ability to ask questions and speak directly to the experts and celebrities behind these brands? And isn’t this what every publisher or business owner wishes they could do more of, to speak directly with customers to understand (and better address) their biggest concerns?

So how does a publisher with low-fidelity products create these one-on-one experiences so richly desired by their audiences?