At Mequoda Publishing Network we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but
I find myself publishing digital books, magazines, and newsletters as I have transitioned away from print over the past decade. I wish I could say that I made this transition
Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,
Digital magazine publishing has come a long way from its inception. Some publishers are still offering digital magazine apps, however, the future of revenue for digital magazines comes from web editions
If you have an idea for a new digital magazine and are considering the many options for publishing it, you're reading the right words, at exactly the right time, and the
A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales
Are you itching to launch a new digital magazine, but you want to do it right, and you don't want to waste money on trial and error? That's completely understandable,
Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online
“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I
When it comes to launching a digital magazine, there's no single FAQ online that can answer all your questions. What type of digital magazine should you build? How should you
Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's why web magazines are skyrocketing to success because users are
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
You would have to be living under a rock to have not noticed that premium membership programs for publishers are all the rage. After flirting with all forms of digital
Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're
“Mad Men” may have died, but in the digital age, advertising's been born again. In fact with a 21st century propensity for growing new tentacles, the conventional ad is evolving
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
How would you like to increase your subscription revenues by almost 60%?
It can be done, and it’s not magic. All you need are a paid subscription website, a couple of
Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products.
Do you run or contribute to an online magazine?
Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an
If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.
After all, buying a list
Earlier this year, I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do
It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only. In our minds, there's not a competition between print
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage
When a magazine goes digital and becomes an app, or a web magazine, it becomes alive. And that’s scary for some publishers. Suddenly, ads become more valuable to advertisers because
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
The four-legged stool technique for marketing your business was developed originally by Bill Bonner of Agora Publishing, specifically for selling financial newsletters. However, these four elements also work when selling
Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start
If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while
When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that
Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed.
Selling magazine
It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of
Web magazine consumers like to read their magazines like they read their news - online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web
In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing's first foray into premium content,
Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently
Whenever we work with a new client, there are four words they become familiar with very quickly.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains
The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when
In his bestseller, "Outliers," Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product
I Like Crochet has improved upon their already best-practice web magazine with collections, clubs, and previews.
It's genuinely thrilling to be in the publishing industry at this moment and time. Think
Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on
