How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on product management and channel management, while knowing what to outsource. Knowing what functionality to push outside to dedicated specialists who won’t be able to find Continue
The definitive checklist for hiring a magazine publishing consultant
When you attend a conference, half of the speakers are consultants. I’m one of them.
But the thing about these consultants is that they’re all specialists. You have your email consultant leading the email marketing session, your SEO consultant leading the search session, and your social media consultant Continue
Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now. Continue
Digital publishing success is based on a few things, with audience being a major factor. You have to find your audience, make sure they know you exist, and present them with the right kind of content. Continue
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online. Continue
The road to digital publishing success is long, scenic, and freshly paved. With the help of a vibrant online community and growing markets of smartphones and tablets, publishers are regaining hope for content creation, sales, and distribution.
By now we realize it can be difficult to wrap your head around digital magazine publishing. There are a variety of steps that need to be addressed in order to prepare a proper digital publishing strategy. Continue
What will digital magazine publishing apps look like in the future?
What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this technology change the way mobile devices are used. Digital magazine publishers and brands have developed apps and placed them in digital app stores for the chance to reach new audiences.
First-generation apps were basically what you could expect from new technology. Some had operating issues, including loading too slowly, freezing, and not being compatible with specific devices. Although some app developers have found success, especially when it comes to developing games, there are higher expectations for the next generation of apps. Continue
Over the last decade, our consultants have seen many publishers fail in building an audience, and a viable business, online. We hate to see it, we really do. But we need to pay attention to these instances so we can report it to our clients and tell them what not to do. That’s typically a part of our live events; we tell the attendees what strategies they should be using, and which they should avoid, so they can find success in digital publishing.
Digital publishing success is not trial and error anymore. Although testing the waters of new resources that develop is expected, there is a much more elaborate set of strategies that should be the main focus for digital publishers. Continue
Before diving down into the changes behind the digital revolution, you need to understand the foundation of it. There are fundamental decisions that need to be conceptualized, then planned out. Creating a detailed plan makes success more likely for those embarking on digital magazine publishing.
Our Digital Publishing Bootcamp is a multi-day intensive for publishers, CEOs, and managers who want to understand the changes taking place in the digital publishing industry. The tips, strategies, and up-to-date information forecasts the moves you should make during the next five years. Continue
There is often news to share relating to the digital publishing environment
From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers can help streamline their efforts and lead to increased success online. And amidst new Forrester predictions that 760 million tablet devices will be installed by 2016, the opportunities for digital publishing success exist. Continue
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization of 10 robust digital publishing communities including Interweave’s flagship Knitting Daily.
On April 11, Kaslik joined eight other industry professionals in the Mequoda Digital Publishing Hall of Fame including his boss, Clay Hall, who was inducted in 2009. Continue
Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members by spreading content through different platforms.
For multiplatform publishers, the shareability factor isn’t only for digital products; traditional print products, like books and magazines, have a lot of potential. These products can remain as legacy imprints, sold as one-off items, or can be turned into digital products. This route allows for an archive to be developed, or enhanced by more content, and new content utilized for marketing purposes. Continue
Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues. Continue
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines President, in a memo sent to employees. With over 400,000 digital editions sold each month, Heart has found digital to be a profitable medium for their magazine content. Continue