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Tag: digital publishing

Digital publishing is the process of distributing content through digital means. It can relate to a variety of content types, although the digital publishing of written content has grown tremendously in recent years because of tablets and e-readers.

Strategy Spotlight with Don: How and When to Clean Your Email List

It’s not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains when to clean your list, and how to combat fears about selling a smaller list to advertisers.

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.

How to Simplify Your Web Management Duties

As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the success of another. When you become a multiplatform publisher, the same principles apply, particularly when it comes to the various tech providers who run your digital publishing platforms. But managing these separate vendors is time consuming, ineffective, and expensive.

Why You Should Fire Your Digital Publishing Services

You need a magazine consultant that acts as a general contractor, and a content management system that does, too.

In the past I’ve divulged what to look for in a magazine consultant, and we’ve written many posts lately about what to look for in a content management system. But how do you put this new information into practice?

Well, it might require firing some people, and firing some of your digital publishing services.

Web Magazine Worst Practices: Are Your Digital Strategies Dooming Your Magazine?

The magazine industry has lost their way.

It’s been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that the industry would catch on and be rigorously testing their digital products.

Unfortunately so much has stayed the same, and while many magazine publishers seem to be working towards putting together web magazines, most have failed, as we’ve explained in recent posts documenting our journey through more than 300 magazine websites and what they think are web magazines.

How to Run a Roundtable Discussion

The steps to facilitating an effective roundtable discussion with roundtable discussion questions

Have you ever run a roundtable discussion?

Throughout my years in publishing, I’ve taken part in countless roundtables. During some, I was the facilitator and other times I was a participant.

Although there are many ways to direct them, my ideal approach to running roundtables focuses on the fundamental needs of the attendees.

3 Ways You Might Already Be Ahead in Publishing

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

The Best Digital Magazine Software Isn’t What You Think

How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people will still love them, and make them and buy them.” – Kurt Andersen, a former editor of New York and co-founder of Spy, on the future

Welcoming Pat McKeough to the Mequoda Hall of Fame

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, welcomes Pat McKeough from TSI Wealth Network as our newest Mequoda Master in the Hall of Fame.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

5 Most Recent Google Changes That Have Affected Publishers

In the words of Heraclitus, “the only thing that is constant is change.” And working in publishing, you probably find this especially true. Google changes every day, and so do we. Certainly other professions have their own versions of change to deal with: mechanics had to cope with the switch to electric cars, and environmentalists have to hear climate change is fake news. We all have our struggles.

Google AMP is an Audience Development Tool for Conde Nast

Publishers are constantly looking for new options for an audience development tool that leads to trackable changes.

Today we’re looking at Google AMP as an audience development tool for Condé Nast. This story is coming directly from an article at Condé Nast.

Digital Media Companies Focus on Audience Content, Company Structure

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.

Personnel Changes Come to Multiplatform Publishers

We’re seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.

Our first story looks at Hearst’s new CTO Michael Dugan, who is coming from Forbes to help the publication’s digital unit. Variety reports, “In the newly created position, Dugan will manage all aspects of Hearst Magazines Digital Media technical organization around the world. He reports to HMDM global president Troy Young.”

Freebie Friday: Increase Audience, Revenue and Profits

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.

Website Updates to Meet Audience, Technology Needs for Publishers

Website updates tend to be commonplace in the rapidly-changing digital landscape. Today we’re looking at three websites making changes for a variety of reasons.

Our first story involves Meredith Corp.’s Parents magazine and the redesign taking place. MediaPost reports, “The Meredith Corp. magazine’s new design includes a modern logo with a new typeface, the “Parents Stencil.” There are also new layouts, photography and additional coverage.”

An Encyclopedic Collection of Digital Publishing Strategy

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:

Strategy Spotlight with Don: 10 Things to Consider Before Your Next Magazine Website Redesign

very experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to fix. But when did you become an expert in digital publishing strategy and conversion architecture?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why most custom CMS development companies aren’t a good fit for publishers who need strategic help.

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

Digital Publishers Find Success with Acquisitions, Licensing Deal

Future reports recent acquisitions as profitable; Digital publishers High Times acquired by investors; The Economist and Bloomberg strike licensing deal
Digital publishers acquire new media properties to fill gaps they see as potentials for success. Today we’re reporting on some of the recent acquisitions taking place.

We begin with Future, which has reported growth with the help

14 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Digital Publishing Transformation Involves Expansion, Acquisition, and Shifts of Priority

MPP expanding American market; TNG acquires Ingram Periodicals; Digital publishing becoming a priority for Reader’s Digest
Digital publishing transforms in a variety of ways, from new technology in the digital age, to different management and ownership of media brands.

We begin today’s news with news of expansion for MPP. MediaPost reports, “UK-based tech company MPP Global has

What’s a Replica-Plus Digital Magazine?

A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would be an improvement to the simple replica. We’re not so sure that it’s a good enough upgrade, and here’s why.

The problem with adding bells and whistles to a simple replica to create a replica-plus lies in one of the disadvantages of the replica that we’ve discussed before. But first, let’s look at the pros and cons of the replica plus.

Why the Media Giants Opt for Niche Publishing

You’ve probably heard by now that About.com is shut down as of May 2. What you might not know is that they transferred much of their best content to some niche publishing websites that are more personally branded. When you think of About.com you’re thinking wow, it’s the last of the AskJeeves generation, right? But About.com has spent the last couple of decades thriving off of CPM revenue, and paying their writers a portion of that.

Strategy Spotlight with Don: Let’s Work Together in 2017

Mequoda has helped hundreds of media brands build vigorous, profitable, growing multiplatform publishing businesses. And we can help you.

Every quarter, I work on a 5-year business plan with one publishing company, or association looking to expand their publishing arm.
I’m writing today to tell you that the deadline to apply for our 60-Day Subscription Business Plan Development Program for Q3 is almost here, and expires Friday, May 26.

Hiring, Firing & Building a Better Subscription Website

To build a better subscription website, we’ve created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers seeking to improve the performance of their subscription website and online marketing efforts use a patchwork of systems.

Marketing offers and performance for subscriptions, books, webinars,

Multiplatform Publishing Personnel on the Move at Dwell, Time and Rodale

Today we begin with Dwell and its recent executive change. Folio: reports, “Michela O’Connor Abrams — who spent the past 15 years as CEO of home design magazine-turned-technology platform Dwell — has left the company, Folio: has learned. Re-taking the reins is Lara Deam, who has served as chair of Dwell Media’s board since founding the magazine in 2000.”

Multiplatform Publishers Growing Through Strategy and Acquisitions

FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable
There are a multitude of ways multiplatform publishers can evolve and succeed through digital publishing.

Today we’re looking at multiplatform publishers that are evolving. We begin with The Financial Times and a story from Design Week. Design Week reports,

What All Subscription Website Publishing Experts Should Know

Before hiring subscription website publishing experts, take this advice straight to the bank.

If you’re looking to grow the most beautiful rose garden on the block, would you prefer to go to your local gardening center and rifle through the rose section to see what’s brightest, or would you head straight to specialty rose nursery, with employed experts in growing roses?

So then why is it that so often we hear of publishers who hire web development companies that have no experience developing subscription websites for publishers? A magazine or newsletter website requires an expertise in search engine optimization, conversion architecture, subscription management, and content management, in addition to an array of other specialties.

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites & Subscription Apps

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become a success story like these publishers.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the strategies other successful publishers have used to boost revenues

8 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!

8 Things to Do In Boston When You Join Us at the Digital Revenue Summit This Spring

Learn how to increase your digital publishing revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of the most beautiful times of the year in the historic city of Boston Massachusetts. It’s after all the snow is gone, and

Forget fads. Try tested, proven techniques first.

Learn how to increase your digital publishing revenues, guaranteed
Your opportunity to learn the strategies that are guaranteed to increase your digital publishing revenues has just arrived.
It’s time to register for Mequoda’s Digital Revenue Summit 2017 – the only event where you can learn proven, tested techniques and strategies for multiplatform publishing success.
Here’s our program guide for details. Here’s where you register. Why wait?
No

How to Hire a Membership Website Development Firm That’s a Good Fit For Your Business

Your membership website development firm should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership website development firm. We know this because most of our clients have come to

Mequoda’s Top Digital Magazine Publishing Posts of 2016

Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters

In 2016, publishers couldn’t stop talking about the possibilities of digital magazines. After learning that digital magazines are a profitable content business model they’re actively seeking new ways to create new magazines, market them, and

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

Mequoda’s Top Multiplatform Publishing Posts of 2016

Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion

This year has been a huge time of change in publishing, and we’re excited to see that much of that change comes in the form of multiplatform publishing. Even the most hesitant publishers have started to adopt new subscription

The Cost of Digital Newsstand Publishing

Can you assign dollars and dimes to a free digital newsstand?
There’s no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of the world’s largest newsstands, is a good idea. 20% of your subscriptions will come directly from this huge marketplace.

It benefits your content too. Most people read back to front in print magazines. But in a digital magazine, 95% will read front to back. They’ll see more pages (and ads for that matter). Or, they’ll pick an article are start there. With a web magazine, the reading dynamics are similar but different. It’s a fascinating thing to master if you’re a magazine editor in the 21st century. The web magazine is significantly different, and both are very different from the print magazine.

Will You Be Our Next Superstar?

Since Mequoda’s inception, we’ve helped create 14 publishing superstars. We’re looking for the 15th. And the 16th, and the 17th …

Wondering if you’re the kind of publisher we’re looking for? Let me tell you about some of those superstars … we call them Mequoda Masters, so you can decide for yourself if you should join that

Some Multiplatform Publishers Ceasing Print, While Another Expands to Print

Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print
The revolution in digital publishing has led to many multiplatform publishers rethinking their content strategies. This had led to a many publishers turning their focus primarily to digital while letting some print titles go the wayside.

The first multiplatform publisher

Multiplatform Publishing Organizations: Forbes, Hearst, and Condé Nast Make Changes; Time Rejects Buyout

Multiplatform publishing organizations are twisting and turning around big changes
With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification within multiplatform publishing organizations.

A recent example involves a partnership between Forbes and Advantage Media Group. According to an article from MediaPost, “Forbes has teamed with

How and Why to Evolve from a Solo Magazine to Multiplatform

In publishing, there’s no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the Mequoda Method in 2005 to address the stagnant growth of its two print publications, Ceramics Monthly and Pottery Making Illustrated, whose audience is both ceramics professionals and dedicated amateurs.

The

Magazine Pricing Even for the Best Digital Magazines Still an Improvement Opportunity

Magazine pricing strategy has certainly evolved quickly over the past year. In 2013, we still believed that universal pricing was the best way to handle print, website and tablet products. Today, we’ve evolved our own thinking and our new Best Practice is decoy pricing, which requires different prices for different products.

Last Day to Register!

If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.

The Best Online Calendar Management Software for Publishers

What to look for in online calendar management software, from Haven Calendar, to All In One Events Calendar, The Events Calendar, My Calendar, and Booking Calendar.
Online calendars are used by all kinds of organizations, from the largest trade associations to the smallest garage bands. Like many other things in digital publishing, the functionality itself isn’t so

Just 7 Days Left to Register

I’ll keep this short, because I know you’re busy. Registration for the upcoming Mequoda Digital Publishing & Marketing Intensive closes in one week. If you miss it, what do you plan to do instead to grow your business until the next Intensive?

If you miss this event, you’ll be forced to wait another year to learn the complete, proven method