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Tag: digital publishing

Digital publishing is the process of distributing content through digital means. It can relate to a variety of content types, although the digital publishing of written content has grown tremendously in recent years because of tablets and e-readers.

14 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Freebie Friday: Attract, Capture, Engage, and Monetize Better Starting Today

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.

An Encyclopedic Collection of Digital Publishing Strategy

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:

How to Run a Roundtable Discussion

The steps to facilitating an effective roundtable discussion with roundtable discussion questions

Have you ever run a roundtable discussion?

Throughout my years in publishing, I’ve taken part in countless roundtables. During some, I was the facilitator and other times I was a participant.

Although there are many ways to direct them, my ideal approach to running roundtables focuses on the fundamental needs of the attendees.

How and When to Clean Your Email List

Just last week we spent a couple days in Boston with a group of niche publishing professionals, and we had a big discussion about cleaning your email lists.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains when to clean your list, and how to combat fears about selling a smaller list to

Digital Publishing Transformation Involves Expansion, Acquisition, and Shifts of Priority

MPP expanding American market; TNG acquires Ingram Periodicals; Digital publishing becoming a priority for Reader’s Digest
Digital publishing transforms in a variety of ways, from new technology in the digital age, to different management and ownership of media brands.

We begin today’s news with news of expansion for MPP. MediaPost reports, “UK-based tech company MPP Global has

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.

Hiring, Firing & Building a Better Subscription Website

To build a better subscription website, we’ve created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers seeking to improve the performance of their subscription website and online marketing efforts use a patchwork of systems.

Marketing offers and performance for subscriptions, books, webinars,

Multiplatform Publishing Personnel on the Move at Dwell, Time and Rodale

Today we begin with Dwell and its recent executive change. Folio: reports, “Michela O’Connor Abrams — who spent the past 15 years as CEO of home design magazine-turned-technology platform Dwell — has left the company, Folio: has learned. Re-taking the reins is Lara Deam, who has served as chair of Dwell Media’s board since founding the magazine in 2000.”

Strategy Spotlight with Don: How to Simplify Your Web Management Duties

As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the success of another. When you become a multiplatform publisher, the same principles apply, particularly when it comes to the various tech providers who run your digital publishing platforms. But managing these separate vendors is time consuming, ineffective, and expensive.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

What All Subscription Website Publishing Experts Should Know

Before hiring subscription website publishing experts, take this advice straight to the bank.

If you’re looking to grow the most beautiful rose garden on the block, would you prefer to go to your local gardening center and rifle through the rose section to see what’s brightest, or would you head straight to specialty rose nursery, with employed experts in growing roses?

So then why is it that so often we hear of publishers who hire web development companies that have no experience developing subscription websites for publishers? A magazine or newsletter website requires an expertise in search engine optimization, conversion architecture, subscription management, and content management, in addition to an array of other specialties.

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites & Subscription Apps

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become a success story like these publishers.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the strategies other successful publishers have used to boost revenues

Strategy Spotlight with Don: 3 Ways You Might Already Be Ahead

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

8 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!

8 Things to Do In Boston When You Join Us at the Digital Revenue Summit This Spring

Learn how to increase your digital publishing revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of the most beautiful times of the year in the historic city of Boston Massachusetts. It’s after all the snow is gone, and

Forget fads. Try tested, proven techniques first.

Learn how to increase your digital publishing revenues, guaranteed
Your opportunity to learn the strategies that are guaranteed to increase your digital publishing revenues has just arrived.
It’s time to register for Mequoda’s Digital Revenue Summit 2017 – the only event where you can learn proven, tested techniques and strategies for multiplatform publishing success.
Here’s our program guide for details. Here’s where you register. Why wait?
No

10 Digital Publishing Tips and Strategies for Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

How to Hire a Membership Website Development Firm That’s a Good Fit For Your Business

Your membership website development firm should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership website development firm. We know this because most of our clients have come to

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.

Mequoda’s Top Digital Magazine Publishing Posts of 2016

Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters

In 2016, publishers couldn’t stop talking about the possibilities of digital magazines. After learning that digital magazines are a profitable content business model they’re actively seeking new ways to create new magazines, market them, and

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

Mequoda’s Top Multiplatform Publishing Posts of 2016

Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion

This year has been a huge time of change in publishing, and we’re excited to see that much of that change comes in the form of multiplatform publishing. Even the most hesitant publishers have started to adopt new subscription

Will You Be Our Next Superstar?

Since Mequoda’s inception, we’ve helped create 14 publishing superstars. We’re looking for the 15th. And the 16th, and the 17th …

Wondering if you’re the kind of publisher we’re looking for? Let me tell you about some of those superstars … we call them Mequoda Masters, so you can decide for yourself if you should join that

Some Multiplatform Publishers Ceasing Print, While Another Expands to Print

Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print
The revolution in digital publishing has led to many multiplatform publishers rethinking their content strategies. This had led to a many publishers turning their focus primarily to digital while letting some print titles go the wayside.

The first multiplatform publisher

Multiplatform Publishing Organizations: Forbes, Hearst, and Condé Nast Make Changes; Time Rejects Buyout

Multiplatform publishing organizations are twisting and turning around big changes
With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification within multiplatform publishing organizations.

A recent example involves a partnership between Forbes and Advantage Media Group. According to an article from MediaPost, “Forbes has teamed with

How and Why to Evolve from a Solo Magazine to Multiplatform

In publishing, there’s no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the Mequoda Method in 2005 to address the stagnant growth of its two print publications, Ceramics Monthly and Pottery Making Illustrated, whose audience is both ceramics professionals and dedicated amateurs.

The

Magazine Pricing Even for the Best Digital Magazines Still an Improvement Opportunity

Magazine pricing strategy has certainly evolved quickly over the past year. In 2013, we still believed that universal pricing was the best way to handle print, website and tablet products. Today, we’ve evolved our own thinking and our new Best Practice is decoy pricing, which requires different prices for different products.

Last Day to Register!

If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.

The Best Web Analytics Tools for Publishers

What to look for in web analytics tools, from Haven Nexus, to Google Analytics, Kiss Metrics, Social Bro and True Social Metrics

Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money for your business. It’s

12 Ways to Convert Website Visitors into Email Subscribers

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers. Not to say that they don’t also use ample space on their website to sell new magazine subscribers, they’ve just also spent the time to build their website appropriately so that web to email conversion is a cinch.

Multiplatform Media News: Niche, Social, Measurement

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless. The permutations, tactics, the experiments, the social media strategy, the products, services, vendors, successes, failures. Taken together, it makes this industry a fun way to

How Will You Make Millions With the Mequoda Method?

Some rockstar publishers would like a word with you …
The secrets shared at Mequoda’s Digital Publishing & Marketing Intensive have created publishing millionaires. Would you like to be one of them?

I can’t promise you it’s easy, but it’s far more achievable than you imagine. That’s because the Intensive teaches a complete, proven system for publishing

Battling Ad Block Software: Business Insider, Google, and More

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct appeals, and other attempts to mitigate ad blocking programs are finding some success, but there’s no question that the issue will be sticking around for a long while.

Early Bird Pricing Ends Tonight

Please hurry! Your Early Bird Intensive price ends at midnight!
“Frugality includes all the other virtues.”
– Cicero
Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending the Mequoda Digital Publishing and Marketing Intensive ends at midnight tonight.

Perhaps you noted our earlier emails about the

Readership Data: Monetization, Registration, Personalization

For digital magazines, readership data holds a world of possibility within all of those numbers, clicks, and submissions of info. The problem for publishers is figuring out how exactly to draw upon it.

Reflow-Plus Digital Magazine: Easy on the Eyes

Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to settle down a bit (but just a bit), we’ve identified four models of a digital magazine.

Why Every Multiplatform Publisher Should Outsource Strategy, Technology, and Analytics

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
 

Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on product management and channel management, while knowing what to outsource. Knowing what functionality to push outside to dedicated specialists who won’t be able to find

Online Digital Publishing Trends: Facebook, Newsletters, and … 2017?

Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren’t getting about Facebook
If there’s one thing we know about online digital publishing, it’s that the industry never stops changing for even a moment.

But we wouldn’t have it any other way, of course. And, yes, we definitely know

4 Multiplatform Metrics You Need to Know

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.

Web Publishing Platforms: Little Things, Bloomberg, Messaging Apps

Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are.

Observers of

Bryan Welch on BtheChange.com Launch, Niche Strategy, and More

We can’t think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email exchange with Bryan Welch, a paragon of niche strategy and an official Mequoda Master we’ve admired for a long time.

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become our next success story.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the secrets to boosting revenues by as much as 20% over the

How to Build a Systems Team for Your Publishing Business

Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system
Publishers have been making organizational changes to deal with the realities of the modern marketplace. Often these changes are made as a reaction to changing conditions

Meet Your New Chief Strategy Officer

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.

Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?

They are the MVPs of their teams, but unlike star athletes, most don’t have a coach.

Mequoda’s latest Magazine Reader Study shows print magazine consumption down 2% year over year, with digital magazine readership up nearly 14%

September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with Internet access. The study found that the number of US adults reading digital magazines has increased 13.8% from 2015, with nearly 42% of US adults reporting having read one or more digital magazine issues in the last 30 days.

Strategy and Accountability: Two Multiplatform Magazine Must-Haves That Are Often Forgotten

It’s easy to drive the same road with your multiplatform magazine, but it’s fruitful to spend time on strategy and analytics to keep yourself accountable for growth
Many CEOs readily admit that strategy and analytics are not their strong suits. That’s not surprising given their need to understand and manage their economic model for print, digital,

Ad Blocking News: Facebook’s New Policy

Another day, another round of ad blocking news. But this time, we bear some good tidings. ‘

Turns out digital magazines aren’t the only ones suffering casualties when it comes to ad blocking. Facebook is grappling with its own blow back, but unlike some, it can drop the hammer with impunity.

How a Multiplatform Magazine Revenue Team Boosts Profits

Don’t leave money on the table by skipping over new multiplatform magazine revenue models

You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with the title of Publisher or Chief Revenue Officer. This person is charged with overseeing the team that sells ad space in the magazine (and online).

But