We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our editor-in-chief, wants us to clear up any misgivings or misconceptions about this label. … Continue Reading »
Two online publishers are added to the Mequoda Hall of Fame, recognizing their achievement in the advancement of successful online publishing and marketing best practices … Continue Reading »
Developing new media for your audience that fulfills their needs, while measuring how these new technologies meet your own business goals … Continue Reading »
All information products will be digital by the year 2025.
Warning: Your staff will need to acquire new skills to create these new digital products
… Continue Reading »
Creating online white papers that sell is a key product strategy for successful digital publishing companies. Claim your FREE copy of How to Write a White Paper That Sells: Five Best Practice Guidelines for Selling Online White Papers, Special Reports and Handbooks. … Continue Reading »
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »
An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills. … Continue Reading »
Job Objectives: (Purpose of Position) To lead and develop all publishing activity at Unity including print, multi-media and on line products and services. To develop a product and marketing strategy for all products in partnership with related Unity departments. To serve our many constituents and spiritual seekers with the best … Continue Reading »
User-Generated Content, Online Video and Social Networking Big Focus at the MPA’s 3rd Digital Publishing Conference
The magazine industry showed great enthusiasm and initiative on Tuesday in New York about getting their websites on the same playing field as the rest of the world’s popular and successful websites—those that are heavy … Continue Reading »