Digital publishing is the process of distributing content through digital means. It can relate to a variety of content types, although the digital publishing of written content has grown tremendously in recent years because of tablets and e-readers.
Some digital publishers discover relevant information by surveying their audience
The publishers who survey their audiences and do not experience the survey results they expect may be asking the wrong questions.
For
The iPad, like most publishing digital platforms, offers publishers many metrics that can be managed for business optimization
On Sunday afternoon, I found myself leaning back in my favorite easy chair
Watch out app producers, or you may get booted
Is the Apple Store a valued tool in your digital publishing arsenal?
With over half a million apps, it’s safe to say the
A clear example of the digital publishing’s profitability
Many publishers have been curious about the successes that digital publishing can create. We’ve presented you with some examples in the past, and
There is digital publishing information we’ve come across that’s made digital publishers hopeful
Millions of tablet devices are expected to ship in the coming years. The ownership of digital reading devices
Hands-on Twitter workshop provides up-to-date techniques
One of the hands-on workshops at our upcoming Digital Publishing Workshop is entitled Unlocking the Power of Twitter. It will take place on Wednesday,
A brief glance at the evolution of digital magazine publishing
What’s there to say about the digital publishing industry? It’s been booming as of late, when prior, it had been lifeless.
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user
Download your free copy of Digital Magazine Publishing Strategy Basics: Digital Magazine Publishing Tips and Expectations for the Digital Publishing Revolution now
The Adobe Digital Publishing Suite makes the world of digital magazine publishing a bit easier for publishers.
Adobe DPS seamlessly integrates with other popular Adobe products, like InDesign CS5.5.
Do you recognize the keys to a sustainable, integrated digital publishing plan?
As a publishing professional, what do you consider to be the greatest areas of concentration for your work?
Are you looking for ways to optimize your entire digital publishing business?
Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.
For instance, the
Email campaigns fall into an interesting category for online publishers. On one hand, it focuses on great quality content and intriguing headlines, which is familiar to successful publishers.
On the
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer
Digital publishing isn’t exactly new. However, prior to the inception of the iPad in 2010, it was a horribly basic concept.
Publishers who created digital magazines typically did so as
5 actions for creating engagement discussed at Bootcamp
Online publishers and content marketers are taking numerous strides to share their engaging content.
A few of these will be discussed during our
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines
What is the top of your audience pyramid?
At the bottom you obviously have your website, and the casual one-time visitors that land on it.
Above them you have subscribing members;
In 2012, the publishing industry will continue to shift manufacturing and distribution costs to the consumer, causing unit pricing to fall and publishers to introduce more premium editions
In a free
Do you want your business to grow? Do you feel the market can allow for this to happen?
Before venturing into new territories, publishers need to have a game plan. For
A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
Industries that change rapidly, or grow suddenly, are often areas of great consideration. Business owners want to take advantage of the industry’s positive opportunities while they have the best chance
The Niche Magazine Conference will take place in Nashville, TN this coming February. Don Nicholas, Mequoda Group’s CEO, attended a Niche Media conference earlier this year, was impressed and offered
The digital magazine footprint increases in surprising ways
When the tablet computer first hit the market, how long did you think it would take before it made significant waves?
Before answering
Legacy publishers are required to train staff members as they shift from traditional print to digital publishing. Although some of their skills transfer, there were ones for Internet-based audience development
Will Meg Whitman challenge Apple and Amazon with her HP Tablet?
The media has been severely critical of HP's hiring of Meg Whitman. The conventional wisdom is that HP's board has
The mobile device trend is gaining speed, for tablets and smartphones alike
What do mobile devices mean for your content? For some online publishers, it’s the chance to produce premium digital
Zinio is a valuable tool for digital publishers because they’ve taken the reading experience to a new level.
According to the Zinio website, “Zinio provides the ability to shop for,
The publishing environment has changed…have you?
Successful print publishers and editors possess knowledge, expertise and experiences that have helped their publications. However, the expansion of digital publishing – including the inception
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
You don’t have to meet us in New York City to receive our valuable training services...we can come to you.
If you and your team desire to learn more effective ways
Why product, price, and offer have never been more important
The rush to create and sell digital information products is leaving a lot of money on the table. While I believe
49 steps, including organic and paid marketing options, for running a successful online business
A proven approach to digital publishing being utilized by major brands incorporates the use of SEO, SMO
Asking the Right Questions and Getting Key Answers
“Now more than ever, it’s increasingly important for publishers to maintain a mobile presence,” Ben Bassi of CommonPlaces told a SIPA 2011 Conference
Online publishers are hoping that Newsstand will help the digital publishing environment evolve even more
Apple’s new operating system iOS 5 is going to be released later this month.
With iOS 5
The Mequoda System Strategy Workshop details the complete picture for successful online publishing
We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value
Will this new subscription model benefit publishers?
Apple has announced that it will release ‘Newsstand’ in the fall of 2011. This launch, which will coincide with the launch of iOS 5.0,
