Do digital subscriptions finally bring an end to $6, $7, $8 and $9 magazine pricing?
I’m not the first, and I won’t be the last, to comment on magazine pricing strategies in the online age. It’s a topic of burning importance to publishers, after all, now that the new digital versions of their products are in … Continue
Digital editions are where we’re all headed
Print publications are dying a slow but inevitable death. We notice it almost every day – in fact, it’s so much a part of our current culture, that last December, the Onion satirized the trend: Dunbar Family Forced to Discontinue Print Edition of Christmas Newsletter, ran the headline. “Amid … Continue
Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.
Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.
If you must meet the needs of current … Continue
Successful publishers always utilize multiple revenue streams. Doing so offers the best opportunity for growth as brand recognition can develop through multiple platforms.
Throughout the years we’ve identified 12 ways publishers can generate revenue online. Of course, not every publisher utilizes all the available opportunities. But mixing and matching the correct revenue streams with your brand’s … Continue
Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn’t tell you the complete mindset of your customers. … Continue
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions, you get to pick their brains, too!
Take home proven strategies for successful digital publishing, niche marketing, content strategy, marketing digital subscriptions and more. Then ask … Continue
At this popular industry event, we’ll examine how some of the world’s most successful publishers are building robust online audiences, growing profits, improving performance, and driving measurable results through innovative SEO, SMO, email, and digital marketing strategies. Join us October 23-25 in New York City for Audience Development Summit 2012. … Continue
While digital magazines are still just a tiny piece of the revenue pie for most publishers, there is some growth to report on the number of readers buying digital editions. There is also an increasing number of media companies committing to a digital-first mentality. … Continue
In 90-minutes, discover what’s important to publishers in an evolutionary market… … Continue
Digital subscriptions are helping publishers succeed in times when advertising is high enough
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have taken to the digital frontier by creating subscription websites, audience development strategies, and digital one-off products that can be purchased on-site or through retail and … Continue
Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content to latest news on everything SEO, Search Engine Watch is the place to be. Below are a few articles from them on different aspects of … Continue
For digital magazine publishing success, there has to be correlation with your print publishing endeavors
Going from print to digital can be difficult for publishers who are so familiar with print. One of the big issues these publishers often face is bringing subscribers into the digital age too. Below are a few tips for digital magazine … Continue
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their … Continue
Tablet usage and functionality may lead to changes, dictating how and when digital publishing distribute content
Tablets, and the iPad in particular, have become the digital edition of the daily news. More tablet owners are using their devices while relaxing at home in the evening after 5 pm. Typically, throughout the years we’ve seen this time … Continue
Digital magazine publishing help comes from new devices and more publications
We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings a new life to the environment around us, and almost provides a sense of security as we realize others are committing to making digital work … Continue
4 digital publishing stories you may have missed recently
I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of responses each day. That number has quadrupled lately, as the digital magazine publishing industry has more news to share, and is optimizing their content for … Continue
Digital magazine publishing success requires a broad footprint that audience members are aware of
The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand to reach 100,000 paid individual subscriptions. Cumulatively, Hearst has sold over a half million digital subscriptions, and expects to hit one million by 2012’s end.
Conde … Continue
Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need a strategy. Making digital replica editions of magazine may be acceptable for a period of time, but it is enough to sustain a digital publication?
The … Continue
Building a Consistent Presence for Your Audience
Consistency. It’s not the first word you think of when trying to list a company’s reasons for success in the specialized information industry. But I’ve come across it a couple times of late, and it has made me think more about how consistency plays before an audience—your audience.
On Saturday, … Continue
Our Digital Native Survey highlights the important information that affects the habits of publishers and online business owners.
Have you ever wondered if your media brand is set up to address the way Digital Natives interact with your brand? Digital Immigrants are facing issues of uncertainty as the Internet, and how Digital Natives use it, … Continue
According to CNN, “The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers”. CNN writer Mark Milan writes, “The tablet is expected to run a modified version of Google’s Android operating system,” and “Tribune aims to offer the tablet for free, … Continue
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of digital magazines.
Currently, eMarketer predicts that by the end of 2011, 8.7% of the US adult population, or 20.6 million people will be among the installed … Continue
Data from Bonnier’s Popular Science shows how other magazines might fare
Many magazine publishers have been searching for data on how iPad subscriptions have been selling.
This is especially true for smaller publishers who wanted to see results from big media brands before releasing digital subscriptions. … Continue
People Magazine Thinks Not
It’s funny. When everyone first thought that online subscriptions were a good idea, they coupled print and online subscriptions. It just made sense. When people are asking for a digital version of your publication, why not just increase their monthly subscription and include both versions?
Somewhere along the lines, many publishers saw how … Continue