Tag: display ad

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Components all email newsletter templates should share

We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand — reflect a total alignment between the subject line, headline, subhead, body copy, embedded text ads, display ads, and the featured product. … Continue

The number of website visitors you convert into email subscribers is your email conversion rate (ECR). Your ECR is a simple ratio: The number of unique visitors that come to your website during a 30-day period, divided into the number of visitors who join your database by signing up to receive your free email newsletter … Continue

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the … Continue

Email marketing advice helps put actions in perspective

I’ve been scouring the Internet for email marketing advice that focuses on the holistic approach. It’s nice to find a variety of opinions on an all-encompassing strategy for creating a database of email subscribers because it’s this information that will help publishers succeed in the digital age. … Continue

The recent Facebook IPO and surrounding uproar has created a robust discussion about the future of online advertising business models.

Advertising works for a couple of fundamental reasons. Advertising works when it helps someone find something that they want or need. Advertising works when it makes someone realize they have a want or need. And advertising … Continue

Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving qualified leads. Paid search, social media, and display advertising are also being used, but not to the same extent as email.

It’s clear the goal of … Continue

Social media is one of the more organic methods for promoting ideas to interested parties. After all, people are on social networks to interact with other people – what can be more organic than that?

Among social media marketers, email and search engine optimization were preferred marketing channels, according to Social Media Examiner, which recently released … Continue

Interactive marketing is expected to experience significant growth between now and 2016

As the Internet evolves, so does interactive marketing.

So what is interactive marketing, and how does it relate to your online business? … Continue

How retailers should be taking advantage of the iPad’s capabilities

The iPad, and other tablet devices, offer an experience like no other device.

Since their inception, tablets have been primarily for entertainment purposes. The top three reasons people want an iPad, from a November 2010 survey conducted by Vision Critical, include Internet browsing, engaging with photos, music … Continue

Order this new, 90-minute webinar on CD and discover how to use “Topgrading” to Hire, Retain and Motivate A-Players. … Continue

Facebook for Business? A Writer Gives It a Go

The steady advance of Facebook as a business tool moved forward yesterday as President Obama held a town-hall style forum with none other than Facebook chief exec Mark Zuckerberg, who presented him with his company hoodie.

In a recent Washington Post business article, Steve Luxenberg wrote about his … Continue

Order this new, 90-minute webinar and discover the tricks and techniques that the top twenty publishers on Twitter all have in common. … Continue

An eye-opening session from SES in New York

Have you every wondered where your users are looking on your website? Are they paying attention to your most important content, the advertisements on your site or the images you display?

Knowing where your audience looks on your webpages will help you better serve them with content. This, in … Continue

Order this new, 90-minute webinar and discover how to Achieve Success with Minimal Internal Risk. … Continue

Discover how Yahoo, InvestingDaily.com and Forbes.com are utilizing the portal subscription website model

A portal subscription website aggregates content from outside sources. Portals are intended to build and feed an audience; they are specifically designed for SEO, email marketing, list building, and lead generation. … Continue

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover content marketing in the simplest, most time-efficient way possible. … Continue

Successful editorial management strategy starts with a list

Online editors have their work cut out for them. One day they were working on print articles and all they had to worry about was grammar, spelling and hitting long deadlines. The next day, they’re writing daily blogs, creating free products, content marketing with social media and managing … Continue

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online. … Continue

Order this 90-minute webinar, co-sponsored by Mequoda and SIPA, and learn the ins-and-outs of striking highly profitable content syndication deals. … Continue

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content. … Continue

Discover seven landing page templates and landing page lingo in this new audio podcast

Download a free digital copy of our Landing Page Templates: Seven Landing Page Templates and the Language Used on Them audio podcast now.

Landing pages are a favorite topic of ours. We have researched different types and discovered how to create the most … Continue

Before you start sending email newsletters to your new subscribers, first acquaint them with the content they’ll be receiving

Your job isn’t done once someone has signed up for your email newsletter. Before you start sending them email newsletters, but after you’ve taken their email address, you need to qualify them and then make them happy … Continue

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy. … Continue

The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?

After reviewing literally thousands of media websites, we have identified two classes of landing pages, organic and dedicated.

Organic landing pages are composed of a mix of editorial and conversion architecture. There are eight … Continue

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to write text ads that can generate millions in revenue. … Continue

This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages

(Nationwide)—Every page of your website is a landing page, especially in modern times when search engine optimization plays a big part in how websites get ranked. Since visitors may enter your website from any page, you should include … Continue

InvestingDaily.com launched with an experienced publishing team and an internet marketing strategy comprised of legacy content from KCIInvesting.com. … Continue

This 90-minute seminar co-produced by Mequoda and SIPA, could change forever the way you structure online ad sales. Think of it as your blueprint for driving more revenue online. … Continue

Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers … Continue

Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.

Maximize revenue by using email newsletter templates to help focus on a single topic.
… Continue

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
… Continue

Web advertising advice from Dan Ambrose, on creating brand sponsorship opportunities for your advertisers … Continue

Use Author Index landing pages to create a directory of your author landing pages

Looking for keyword phrases to boost your results in search engines? How about a name?

If you’re looking for quick ways to build your page count and add content that is easily indexed by search engines, don’t forget your authors and editors.

The author … Continue

Are you maximizing revenue with your website advertising inventory, or is it time to re-examine your business model?
This 90-minute webinar, co-sponsored by Mequoda and SIPA, could change forever the way you structure online ad sales.
… Continue

“Search engines don’t create content, it’s really about helping people find content,” says Josh Cohen, Business Product Manager for Google News
… Continue

How search engines work, make money and can help you build your business … Continue

Gain immediate access to our free Digital Media Podcast: Landing Page Templates and learn about seven different landing page templates. … Continue

Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as email marketing and display advertising. … Continue

Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the … Continue

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring … Continue

These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to … Continue

How to build top level conversion architecture that will increase conversion rates and boost sales … Continue

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods … Continue

8 best practices for effective email marketing in a preview-pane world … Continue

Publishers see vertical search as opportunity to “reclaim the online community from Google”. Depending on what area of technology you are coming from, vertical search engines can be described different ways. If you’re coming from the technology side, they describe it as a way to search the space that Google does not get to. … Continue

All online direct response transactions begin on landing pages

Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact, on many sites, as little as four or five percent of website traffic arrives at the site’s home page, with the rest arriving at much … Continue

Online Publishing Jobs

Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used to.

We are looking for someone that can handle acquisition and retention marketing efforts designed to drive website traffic and sales. These include paid and natural … Continue