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Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers … Continue Reading »

Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.

Maximize revenue by using email newsletter templates to help focus on a single topic.
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A few of the systems we’ve helped design:

America’s Horse Daily
Artist Daily
Beading Daily
Business Management Daily
Canadian Living
Ceramic Arts Daily
Chefs Best
Computer World
Consumer Reports
Corporate Wellness Advisor
Crochet Me
Daily Word
Dark Daily
Faculty Focus
FuelNet
Gevestor
Golf Vacation Insider
Gryphon Daily
HR Daily Advisor
Investing Daily
Investor-Verlag
Johns Hopkins Health Alerts
Knitting Daily
Mein-Geschaeftserfolg
Mequoda Daily
MorningStar
Mother Earth News
Program on Negotiation at Harvard Law School
Quilting Arts
Radiology Daily
RCR Wireless
Safety Daily Advisor
Sekada … Continue Reading »

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
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Web advertising advice from Dan Ambrose, on creating brand sponsorship opportunities for your advertisers … Continue Reading »

Use Author Index landing pages to create a directory of your author landing pages

Looking for keyword phrases to boost your results in search engines? How about a name?

If you’re looking for quick ways to build your page count and add content that is easily indexed by search engines, don’t forget … Continue Reading »

Are you maximizing revenue with your website advertising inventory, or is it time to re-examine your business model?
This 90-minute webinar, co-sponsored by Mequoda and SIPA, could change forever the way you structure online ad sales.
… Continue Reading »

This 90-minute seminar co-produced by Mequoda and SIPA, could change forever the way you structure online ad sales. Think of it as your blueprint for driving more revenue online. … Continue Reading »

“Search engines don’t create content, it’s really about helping people find content,” says Josh Cohen, Business Product Manager for Google News
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The Mequoda Method is a comprehensive business system for making money on the Internet via the sale of information products, sponsor revenue and lead generation. Each Mequoda System is a unique reflection of the publisher’s audience and online business model. What follows is a sampling of the online publishing … Continue Reading »

How search engines work, make money and can help you build your business … Continue Reading »

Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as … Continue Reading »

Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm … Continue Reading »

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic … Continue Reading »

These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator … Continue Reading »

How to build top level conversion architecture that will increase conversion rates and boost sales … Continue Reading »

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods … Continue Reading »

8 best practices for effective email marketing in a preview-pane world … Continue Reading »

Publishers see vertical search as opportunity to “reclaim the online community from Google”. Depending on what area of technology you are coming from, vertical search engines can be described different ways. If you’re coming from the technology side, they describe it as a way to search the space that … Continue Reading »

All online direct response transactions begin on landing pages

Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact, on many sites, as little as four or five percent of website traffic arrives at the site’s home page, with … Continue Reading »

Online Publishing Jobs

Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used to.

We are looking for someone that can handle acquisition and retention marketing efforts designed to drive website traffic and sales. … Continue Reading »

Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services.

In order to compete with travel agencies and agents, travel information publishers, who traditionally published books, magazines and newsletters, have migrated to the Internet and become online publishers. Some have created retail … Continue Reading »

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. … Continue Reading »

I’ve been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created “ancillary revenues.”In 2006, things have become much more complicated.Historically, only a handful of magazines have ever created non-magazine revenue from television, books, events or other brand extensions that … Continue Reading »

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue Reading »

Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson’s techniques to produce tangible results with minimal cost. However, established companies such as Smirnoff and Vodafone have also integrated guerrilla techniques into their marketing mix. The … Continue Reading »

The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to its contents page, its goal is to “take part in a severe contest between intelligence, which presses forward, and an … Continue Reading »

While some Internet marketers use a single source to acquire new customers, others use an intricate Internet Marketing System of up to 13 programs to increase website traffic. What’s driving your Internet Marketing System? … Continue Reading »

Although similar, the content of Advertising Age and AdAge.com is not the same. AdAge.com does not contain the full editorial content of the print edition. Nor does the print edition contain all that is in the online edition each week. However, text-only articles from the print publication are available on … Continue Reading »

Providing news and information on how to comply with Federal laws and international banking regulations is the niche addressed by this subscription website … Continue Reading »

TheBookStandard.com describes itself as “the all-inclusive online destination for publishers, retailers, librarians, agents, authors, distributors, studio executives, screenwriters, publicists, book groups and more!” It’s an accurate description.

VNU Business Media, publisher of The Hollywood Reporter, Billboard, Computing, and other trade titles, launched TheBookStandard.com, its first solely online publication, in January of … Continue Reading »

When Cherice Calhoun started Black in Los Angeles in 1999, she did it to fulfill a personal need: the ability to find “at the drop of a hat” an African American physician, lawyer, organization or event without having to remember 20 different web addresses. … Continue Reading »