Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list are monetized. Publishers should take advantage of every possible way to drive website traffic. Here is a list of 31 ways to do it.
From the seven pillars to publishing digital magazines and streamlining digital asset workflows, the three-day Digital Publishing Bootcamp covers all areas related to digital publishing success.
The time to register is here, as seats quickly fill up and we get closer to the end of early bird prices.
For the digital publishing professional seeking insight on the … Continue
With the recent Google Penguin update it can be very confusing deciding which SEO techniques to utilize. Here are a few articles that might help dispel the confusion. … Continue
For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media marketing.
These strategies aren’t complete until we share additional information on using your website’s architecture to build your email marketing file. … Continue
At the Digital Publishing Bootcamp, we will be discussing Twitter and publishers’ interactions with the social networking tool.
The workshop is designed to show how Twitter can be a phenomenal tool for driving website traffic, engaging in conversations, and establishing credibility within your market. … Continue
What is the purpose of a mobile site?
There are three activities publishers should focus on while considering their mobile initiatives.
First, there is email. In May of 2011, nearly 40% of mobile devices owners reported using their device for email. And that was before more recent growth in the mobile device industry. … Continue
Gosh it’s hard to keep up to date with every tool and remedy for driving website traffic. You might be loading traffic back to your website, but are they the right kind of visitors? Will they buy a product? For example, is it worth the time for B2B editors to create Pinterest boards? What about … Continue
A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place on January 24th, 2012 at New York City’s McGraw-Hill Conference Center.
The Digital Content Marketing Bootcamp, limited to 25 attendees, offers online publishers the opportunity … Continue
Let’s start with a little breakdown of why Facebook just became the #1 place to generate revenue in social media.
Facebook accounts for 52.1% percent of all sharing on the web. When someone wants to share something, they share it on Facebook—and this includes your promotions and sales. In fact, 93% of Facebook users have posted … Continue
Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social media marketing is based on loyalty instead of making a quick buck or generating a quick lead.
In our 90-minute Facebook for Publishers webinar, you’ll discover … Continue
You don’t have to meet us in New York City to receive our valuable training services…we can come to you.
If you and your team desire to learn more effective ways of optimizing, operating and monetizing your online business, we offer in-house Mequoda Bootcamp training programs.
This one-day intensive focuses on four 90-minute modules including Content … Continue
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments … Continue
The Mequoda System Strategy Workshop has been updated to include 49 steps for launching and running a successful online business
I recently spoke to a friend and colleague about our upcoming Mequoda System Strategy Workshop at the Mequoda Summit East 2011.
While he likes the new 44 steps outlined in this session for starting and running an … Continue
Use the power of email to reach your audience in different ways
In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience.
The sales letter email and the circulation builder were the examples described.
Today, I’d like to continue discussing email types that online businesses use to engage audiences members … Continue
Learn how to check website traffic and compare your print to web ratio
The amount of visitors who come to your website can directly correlate to how much revenue you are getting from all of that traffic. That is, if you have the proper conversion architecture set up on every page of your website.
The chain of … Continue
Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic. … Continue
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda System Open Content Standards have been updated through extensive research and testing to provide a solid foundation for starting and running a successful online … Continue
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.
What SEO efforts are you engaged in, and why? A … Continue
Online publishing tips for forward-thinking editors and marketers
It’s 2011 and most colleges are only beginning to teach their marketing students social media. If you’re an editor who went to school for journalism, you’d still have a hard time finding any type of curriculum that combines the editorial and marketing skills it takes to be an … Continue
Try a few tricks of the trade to get more inbound links and drive more website traffic
Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect, respects you.
In turn, Google now respects you too! It’s like a highschool clique; you … Continue
Start driving website traffic by being more pro-active about link-building
Search Engine Optimization is just one piece of the puzzle when it comes to getting ranked in Google. Another big piece includes getting enough inbound links to an article to tell Google that said article is worthy of rank.
Here are a few ways that you can … Continue
Pros and Cons of Free and Paid Advertising
Which is the best way to increase website traffic, free or paid advertising? When it comes to increasing website traffic there is no one way considered to be right or wrong. Each has a place.
If you’re goal is to convert website traffic at a fast pace, … Continue
Create inbound links by partnering with others in your online publishing circle
The old-school mentality that competitors should be kept at a distance is exactly that – an old school mentality. In 2010 many of our clients and lots of other online publishers have been very successful driving website traffic by making friends with would-be competitors.
Let’s … Continue
Catch up on the Mequoda Daily’s blog posts for this past week … Continue
Our Increasing Website Traffic & Building Email Marketing Lists free eBook has over 30 beneficial strategies for online publishers and content marketers
Download our Increasing Website Traffic & Building Email Marketing Lists free eBook now
Google bots are finding, scanning and ranking articles quicker than ever before. A lot of content seekers weren’t even aware of the … Continue
Claim your FREE digital copy of The SEO Copywriting Handbook: Essential Information on SEO Copywriting that Will Lead to Stronger SEO Campaigns and Higher Page Rankings in Google now. … Continue
Attention to these SEO copywriting details can boost your site’s “findability” and popularity
So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO magnetism — or so you think — and you want to upload it immediately and start to measure the response.
Here’s a suggestion: Wait. Have another … Continue
Interweave’s Bob Kaslik delivers 8 concrete best practices for building your email subscriber file
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue
Get ranked in Google and make search engines become your largest source of targeted website traffic! … Continue
Three reports that will launch your social media strategy into gear
Is converting to online publishing a good excuse or good business model?
Are the days of old really gone, no more morning paper and cup a joe? Will all print publications convert to online subscriptions and RSS feeds? Well, if they haven’t started maybe they should.
In the last year, over 400 traditional newspapers, such … Continue
Download these three free white papers and start building more effective landing pages
Ten free whitepapers for turning your print publishing company into a successful online publishing company
You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
Content marketing tip: every print publication should recycle, reuse and repurpose its premium content online
Tag landing pages help you organize your content for better SEO
A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation of a tag page is a page about other pages. The difference between a tag landing page and a topic landing page, is that a … Continue
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone’s telling you to increase audience development by getting on social networks, PR sites and blogs to build relationships where others will link to you (and to link to yourself from those sites). Work, work, work for all those inbound links … Continue
Claim your FREE digital copy of Launch a Link-Building Campaign: Dozens of Link-Building Strategies and Tools for Driving Website Traffic and Making Partners Out of Competitors now. … Continue
Get Dozens of Link-Building Strategies and Tools for Driving Website Traffic in our FREE Launch a Link-Building Campaign white paper. Or, learn How to Write Effective Press Releases for Online Distribution, Search Engines and Social Media with Online Press Release Guidelines.
How to choose the right keywords for driving website traffic to your website … Continue
How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them. … Continue
Identify the percentage of inbound links coming to your conversion pages versus your home page … Continue
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you’ll see … Continue
Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as email marketing and display advertising. … Continue
Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list are monetized. Publishers should take advantage of every possible way to drive website traffic. Here is a list of 31 ways to do it. … Continue
A few magazines are building relationships and driving website traffic by letting their subscribers be a part of the editorial team … Continue
Using big margins, print fonts and optimizing for search … Continue
How to use social networking sites to create buzz, an online community, and more traffic to your website … Continue
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or … Continue
Reach a wider audience without paying for advertisements or partnerships
When people talk about your company, whether in person or in print, it’s great publicity. An endorsement from a friend, colleague or like-minded person instills a higher level of trust in its recipient than a traditional advertisement.
Once people start talking, they tell a few interested friends, … Continue