Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list are monetized. Publishers should take advantage of every possible way to drive website traffic. Here is a list of 31 ways to do it.
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »
Get ranked in Google and make search engines become your largest source of targeted website traffic! … Continue Reading »
Three reports that will launch your social media strategy into gear
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Is converting to online publishing a good excuse or good business model?
Are the days of old really gone, no more morning paper and cup a joe? Will all print publications convert to online subscriptions and RSS feeds? Well, if they haven’t started maybe they should.
In the last year, … Continue Reading »
Download these three free white papers and start building more effective landing pages
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Ten free whitepapers for turning your print publishing company into a successful online publishing company
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You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
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Every print publication should recycle, reuse and repurpose its premium content online
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Tag landing pages help you organize your content for better SEO
A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation of a tag page is a page about other pages. The difference between a tag landing page and a topic … Continue Reading »
You know the drill: put on your link-building hat and drive website traffic! But why? … Continue Reading »
Learn the key strategies for link-building, increasing search engine rank and getting mentioned by highly respected bloggers when you claim your FREE copy of Launch a Link-Building Campaign: Dozens of Link-Building Strategies and Tools for Driving Website Traffic and Making Partners Out of Competitors! … Continue Reading »
Get Dozens of Link-Building Strategies and Tools for Driving Website Traffic in our FREE Launch a Link-Building Campaign white paper. Or, learn How to Write Effective Press Releases for Online Distribution, Search Engines and Social Media with Online Press Release Guidelines.
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How to choose the right keywords for driving website traffic to your website … Continue Reading »
How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them. … Continue Reading »
Identify the percentage of inbound links coming to your conversion pages versus your home page … Continue Reading »
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you’ll see … Continue Reading »
Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as … Continue Reading »
Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list are monetized. Publishers should take advantage of every possible way to drive website traffic. Here is a list of 31 … Continue Reading »
A few magazines are building relationships and driving website traffic by letting their subscribers be a part of the editorial team … Continue Reading »
Using big margins, print fonts and optimizing for search … Continue Reading »
How to use social networking sites to create buzz, an online community, and more traffic to your website … Continue Reading »
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money … Continue Reading »
Reach a wider audience without paying for advertisements or partnerships
When people talk about your company, whether in person or in print, it’s great publicity. An endorsement from a friend, colleague or like-minded person instills a higher level of trust in its recipient than a traditional advertisement.
Once people start talking, they … Continue Reading »
Learn what you should include with a mailed product to get more customers to sign up for your free email newsletter
I mentioned last week that website publishers should be using retail channels—both on and offline—to sell products that drive traffic to their websites and build their email lists. Today I’ll … Continue Reading »
Don’t let the online craze overshadow traditional marketing techniques that are proven and effective.
When driving traffic to your website, you need to use every tool at your disposal. Focusing online with Google Adwords and sponsoring other websites will help, but don’t forget about the physical world we live in.
As a … Continue Reading »
Attend SIPA’s June conference and take home practical methods to make your company more profitable.
SIPA’s 31st Annual International Newsletter and Specialized Information Conference is set to be three days of discussing the most powerful industry trends and best practices. It is being held from June 3 to June 5 in … Continue Reading »
Email marketing expert Jeanne Jennings has released an authoritative handbook on her specialty. … Continue Reading »
Did you know that if your page loads too slowly, you could be deterring some search engine robots from crawling your website?
For users, speed is everything. Broadband users expect websites to pop open and 56k users do not have all day to wait for pages to load. Their patience expires … Continue Reading »
Introducing the Mequoda Print Linkage Index (PLI) – a Simple Calculation that Measures How Effectively a Publisher Uses their Print Product to Drive Website Traffic
All publishers must have a plan for driving website traffic, whether that’s to beef up page views or to get people to purchase products, including access … Continue Reading »
A Long List of Cool Free Tools that will Help with SEO, SEM and Link Building
Have you heard of John Alexander and Robin Nobles from Search Engine Workshops? They are search engine optimization experts who conduct live SEO workshops all over the US and Canada. … Continue Reading »
Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!)
One very common way to determine a site’s success is to know how many unique visitors it gets each month. Unique visitors is a stat everyone wants to know and it’s usually … Continue Reading »
Driving website traffic with syndicated content and organic search
Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they do not release these figures to outsiders.
Mequoda estimates Forbes.com Revenue per Average Visitor at $8.48 for 2006. Revenue per Average … Continue Reading »
How the Motley Fool Uses their Offline Presence to Drive and Monetize Website Traffic
The Motley Fool boasts a strong online legacy, combined with—from its earliest years—a strong offline product presence. The company began as a pioneering partner of AOL in 1994; shortly thereafter, Fool.com was launched. By 1996, The Motley … Continue Reading »
Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should look to broaden their retail distribution channels rather than simply posting additional product offers on their e-commerce websites. … Continue Reading »
Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub. … Continue Reading »
A lot of publishers accomplish the first two steps in an Earned Media Campaign of using PR to drive traffic and do it very well, meaning that they’ll do something newsworthy and then they’ll do an okay job—or even a terrific job—of getting the story picked up by the bigger … Continue Reading »
Today we bring a job posting from Cabot Heritage Corporation. Cabot is looking for an E-Commerce Marketing Director with a flair for the creative and excellent writing skills. Qualified candidate will have a minimum of 2 years Internet marketing experience and familiarity of direct response/subscription marketing is a plus. … Continue Reading »
The Mequoda Marketing System is comprised of the person in search of the information—the user; the publisher of the information—the operator; and the partner, or partners who work with the publisher to send traffic to the publishing website. The goal of the system is to acquire, build and monetize customer … Continue Reading »
Some online PR distribution services are free, and some are paid.
On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries have figured out. Now that the public can read press releases directly on Internet news portals such as Yahoo! News … Continue Reading »
Last time we profiled author-turned-publisher Tim Carter, he was selling about 400 ebooks and 200 checklists monthly, ranging in price from $6.95 to $47. This was roughly equivalent to nearly $1,000 in daily sales of downloadable content. His websites were generating more than a million dollars in annual advertising revenue … Continue Reading »
“The Internet and its potential really spoke to me,” says visionary publisher Rodney Friedman. “The librarians caught onto it first. They were using it as a tool very early on. I just thought the Internet offered so much more.”
Indeed. Mr. Friedman, a seasoned veteran of both print and online publishing, … Continue Reading »
If you’re a writer or an editor, the best person to do the search engine optimization of your website is you. Hiring a search engine optimization firm to consult with you is fine, but trying to delegate search engine optimization to others is generally a mistake.
For content-driven, periodical websites, the … Continue Reading »
We see lots of publishers that still don’t understand how to integrate the Internet into their marketing operations. They understand the importance of coming up with a free giveaway, they understand the value of publicizing it, but they don’t understand how to convert website traffic into customers. Basically, it’s the … Continue Reading »
Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and continues today. In 1998, he launched AskTheBuilder.com.
In addition to that column, Carter expanded Ask the Builder’s reach into radio, television … Continue Reading »
Boston Common Press, the Publishing Company that Produces PBS TV Show America’s Test Kitchen, Uses the Show’s Viewership to Drive Traffic to its Free Website, Building a Large Database in Which They Market Their Various Print and Online Products
America’s Test Kitchen is a weekly television show on local PBS stations, … Continue Reading »
Bristol, RI – January 26, 2005 – Internet Media Review announced today that they have launched a revised version of their site and hired seven new contributing editors. … Continue Reading »
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise of online publishing, while some… do not. … Continue Reading »
