Earned Media is a marketing source that you canÕt necessarily purchase, but you must work very hard to earn. Public Relations is a prime example of Earned Media. While you can't pay a respectable journalist to write about your product in their publication, you can work hard at crafting an effective press release and making the right contacts to ensure that your product gets coverage.
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it. … Continue
13 event websites that can get you listed in Google and extend your reach to the conference-going community
In person live events are a preferred medium. When a passionate user is committed to a topic, they want to go to the source; the author, guru exert that really knows the content. They want an interactive presentation. … Continue
Discover the tactics Internet marketers are focusing more attention on in 2011
Earned media, also known as unpaid media, is expected to see an increase in spending this year.
According to The Society of Digital Agencies (SoDA) and AnswerLab, 24% of agencies plan to increase investments in unpaid media by 24% in 2011. … Continue
Search engines should be the primary source for driving blog and website traffic
In the Mequoda Daily yesterday, we discussed how to use Article Templates to increase website traffic coming from Google. The overall value of an Article Template is that it optimizes blog content for search engines and allows content to be more easily found.
Making … Continue
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.
Basic paid media sources for building your membership website: … Continue
Print magazine or newsletter publishers traditionally generate 95 percent of their publication’s revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card decks, perhaps some TV, and other direct-marketing sources. When these publishers establish an online presence, most continue to rely on paid media — particularly email … Continue
Earned Media is a marketing source that you can’t necessarily purchase, but you must work very hard to earn. Public Relations is a prime example of Earned Media. While you can’t pay a respectable journalist to write about your product in their publication, you can work hard at crafting an effective press release and making … Continue
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or … Continue
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do … Continue
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation … Continue
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships. … Continue
Free and paid ways to submit your press release as well as a how-to
Last October we published a list of online PR distribution services to consider for your next PR campaign. Well as the Internet winds change, so does the cost of free information, we suppose. However, lucky for us, just as a few of … Continue
Want to use other people’s content? Are you ready to risk your brand for it?
Many of my clients are creating a book series that supports and monetizes their brand’s knowledge base and information architecture. Some are experienced book publishers and some are experienced periodical publishers. While both skills are required to be a successful Mequoda … Continue
Is this new system heaven for publishers or hell for users?
Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still emerging.
Online advertising systems developer Kontera has created a new form of keyword-based advertising that is embedded in publishers’ paragraphs of content. … Continue
Don’t waste your marketing campaigns, be ready for visitors
Provided that your website is well designed, you need to start driving traffic to it.
That way your website’s good conversion rates will start to equal high revenue numbers.
Yesterday’s tip provided an affordable three step process for driving more traffic to your website, but it is often mishandled … Continue
You need a full marketing system to maximize revenue
Let’s face it: Internet marketing is complicated.
It’s based in a constantly evolving environment and requires a comprehensive system to be effective.
As yesterday’s Daily explained, the foundation for that system should be an Internet Hub.
Hubs attract users and capture their information for your marketing file for later monetization.
Setting … Continue
Reach a wider audience without paying for advertisements or partnerships
When people talk about your company, whether in person or in print, it’s great publicity. An endorsement from a friend, colleague or like-minded person instills a higher level of trust in its recipient than a traditional advertisement.
Once people start talking, they tell a few interested friends, … Continue
Take the information you have, profile your customer base and become an expert news-source.
There is nothing like free publicity. It is easy on the bottom line and draws more users to your website. It’s fantastic. Its only drawback is that free publicity can be difficult to generate—until now.
Scott Brueggeman, Socrates Media senior vice president for … Continue
How email newsletters, conversion architecture and incentives will help build your audience.
Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free email newsletter, The Daily Reckoning. Palmer tested a self-titled “free on free” offer that gave every user who signed up for The Daily Reckoning a … Continue
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, … Continue
Any one of these Internet marketing mistakes can doom your online sales
There are plenty of ways to fail at Internet marketing, but six of the most common mistakes are these:
1. Wrong product—If no one is looking for the product you sell, your Internet marketing strategy is fatally flawed and you won’t make many sales. … Continue
Convince your potential customers with facts, not hype
Are you sick to death of hearing the same outrageous product claims from the same dozen or so Internet marketing “gurus”? Are you also as sick of the word “guru” as I am?
Why are the same Internet marketing entrepreneurs always “shouting” at us with capital letters, boldface type … Continue
An effective Internet marketing system distributes valuable content without charge
If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and a negligible six percent believe … Continue
Driving website traffic with syndicated content and organic search
Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they do not release these figures to outsiders.
Mequoda estimates Forbes.com Revenue per Average Visitor at $8.48 for 2006. Revenue per Average Visitor (RPAV) becomes the holy … Continue
A lot of publishers accomplish the first two steps in an Earned Media Campaign of using PR to drive traffic and do it very well, meaning that they’ll do something newsworthy and then they’ll do an okay job—or even a terrific job—of getting the story picked up by the bigger media outlets.
But many publishers—even the … Continue
Some online PR distribution services are free, and some are paid.
On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries have figured out. Now that the public can read press releases directly on Internet news portals such as Yahoo! News or MSN News, it’s becoming … Continue
Last time we profiled author-turned-publisher Tim Carter, he was selling about 400 ebooks and 200 checklists monthly, ranging in price from $6.95 to $47. This was roughly equivalent to nearly $1,000 in daily sales of downloadable content. His websites were generating more than a million dollars in annual advertising revenue using the Google AdSense program … Continue
“The Internet and its potential really spoke to me,” says visionary publisher Rodney Friedman. “The librarians caught onto it first. They were using it as a tool very early on. I just thought the Internet offered so much more.”
Indeed. Mr. Friedman, a seasoned veteran of both print and online publishing, has experienced a professional life … Continue
If you’re a writer or an editor, the best person to do the search engine optimization of your website is you. Hiring a search engine optimization firm to consult with you is fine, but trying to delegate search engine optimization to others is generally a mistake.
For content-driven, periodical websites, the day-to-day work of search engine … Continue
Audience development with the help of online PR
We see lots of publishers that still don’t understand how to integrate the Internet into their marketing operations. They understand the importance of coming up with a free giveaway, they understand the value of publicizing it, but they don’t understand how to convert website traffic into customers. Basically, … Continue
In our new Special Report Making the Most of PR and Earned Media, we learned that using public relations to drive website traffic and build relationships with an audience is rather simple on its face—so simple, in fact, that many publishers don’t “get it.” … Continue
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.
Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated $330 million still comes from … Continue
Internet Marketing System guidelines for conversion architecture
Many publishers can accomplish an Earned Media Campaign using PR to drive traffic and do it very well, meaning that they’ll do something newsworthy and then they’ll do an okay job—or even a terrific job—of getting the story picked up by the bigger media outlets. … Continue
SI.com Internet Marketing System Review
As we’ve mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the item a publisher decides to give away, it should be linked to a dedicated landing page with a strong conversion architecture that requires the visitor … Continue
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people’s media and drive website traffic—people who will log onto your website, register to download the free item, and, you hope, sign up for your free email newsletter. From simple search-optimized press releases to radio talk shows and local … Continue
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item that lines up with a topic that’s endemic to the audience in terms of their interest and on which the publisher or author is a … Continue
Three essential for a Mequoda Internet Marketing System
The Mequoda guideline for using public relations to drive website traffic comprises three basic elements that are simple to understand and easy to accomplish. … Continue
In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for recipes went out via her website (a well-done Mequoda Internet Hub) and a free email newsletter. … Continue