Earned Media

8 event websites that can get you listed in Google and extend your reach to the conference-going community … Continue Reading »

Print magazine or newsletter publishers traditionally generate 95 percent of their publication’s revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card decks, perhaps some TV, and other direct-marketing sources. When these publishers establish an online presence, most continue to rely on … Continue Reading »

Earned Media is a marketing source that you can’t necessarily purchase, but you must work very hard to earn. Public Relations is a prime example of Earned Media. While you can’t pay a respectable journalist to write about your product in their publication, you can work hard at crafting an … Continue Reading »

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money … Continue Reading »

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and … Continue Reading »

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success … Continue Reading »

Key components of the Mequoda Internet Marketing System

The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships. … Continue Reading »

Free and paid ways to submit your press release as well as a how-to

Last October we published a list of online PR distribution services to consider for your next PR campaign. Well as the Internet winds change, so does the cost of free information, we suppose. However, lucky for us, … Continue Reading »

Want to use other people’s content? Are you ready to risk your brand for it?

Many of my clients are creating a book series that supports and monetizes their brand’s knowledge base and information architecture. Some are experienced book publishers and some are experienced periodical publishers. While both skills are required … Continue Reading »

Is this new system heaven for publishers or hell for users?

Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still emerging.

Online advertising systems developer Kontera has created a new form of keyword-based advertising that is embedded in publishers’ paragraphs of … Continue Reading »

Don’t waste your marketing campaigns, be ready for visitors

Provided that your website is well designed, you need to start driving traffic to it.

That way your website’s good conversion rates will start to equal high revenue numbers.

Yesterday’s tip provided an affordable three step process for driving more traffic to your website, … Continue Reading »

You need a full marketing system to maximize revenue

Let’s face it: Internet marketing is complicated.

It’s based in a constantly evolving environment and requires a comprehensive system to be effective.

As yesterday’s Daily explained, the foundation for that system should be an Internet Hub.

Hubs attract users and capture their information for your … Continue Reading »

Reach a wider audience without paying for advertisements or partnerships

When people talk about your company, whether in person or in print, it’s great publicity. An endorsement from a friend, colleague or like-minded person instills a higher level of trust in its recipient than a traditional advertisement.

Once people start talking, they … Continue Reading »

Take the information you have, profile your customer base and become an expert news-source.

There is nothing like free publicity. It is easy on the bottom line and draws more users to your website. It’s fantastic. Its only drawback is that free publicity can be difficult to generate—until now.

Scott Brueggeman, Socrates … Continue Reading »

How email newsletters, conversion architecture and incentives will help build your audience.

Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free email newsletter, The Daily Reckoning. Palmer tested a self-titled “free on free” offer that gave every user who signed up … Continue Reading »

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those … Continue Reading »

Any one of these Internet marketing mistakes can doom your online sales

There are plenty of ways to fail at Internet marketing, but six of the most common mistakes are these:

1. Wrong product—If no one is looking for the product you sell, your Internet marketing strategy is fatally flawed and you … Continue Reading »

Convince your potential customers with facts, not hype

Are you sick to death of hearing the same outrageous product claims from the same dozen or so Internet marketing “gurus”? Are you also as sick of the word “guru” as I am?

Why are the same Internet marketing entrepreneurs always “shouting” at us … Continue Reading »

An effective Internet marketing system distributes valuable content without charge

If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!

According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and … Continue Reading »

Driving website traffic with syndicated content and organic search

Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they do not release these figures to outsiders.

Mequoda estimates Forbes.com Revenue per Average Visitor at $8.48 for 2006. Revenue per Average … Continue Reading »

A lot of publishers accomplish the first two steps in an Earned Media Campaign of using PR to drive traffic and do it very well, meaning that they’ll do something newsworthy and then they’ll do an okay job—or even a terrific job—of getting the story picked up by the bigger … Continue Reading »

Some online PR distribution services are free, and some are paid.

On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries have figured out. Now that the public can read press releases directly on Internet news portals such as Yahoo! News … Continue Reading »

Last time we profiled author-turned-publisher Tim Carter, he was selling about 400 ebooks and 200 checklists monthly, ranging in price from $6.95 to $47. This was roughly equivalent to nearly $1,000 in daily sales of downloadable content. His websites were generating more than a million dollars in annual advertising revenue … Continue Reading »

“The Internet and its potential really spoke to me,” says visionary publisher Rodney Friedman. “The librarians caught onto it first. They were using it as a tool very early on. I just thought the Internet offered so much more.”

Indeed. Mr. Friedman, a seasoned veteran of both print and online publishing, … Continue Reading »

If you’re a writer or an editor, the best person to do the search engine optimization of your website is you. Hiring a search engine optimization firm to consult with you is fine, but trying to delegate search engine optimization to others is generally a mistake.

For content-driven, periodical websites, the … Continue Reading »

We see lots of publishers that still don’t understand how to integrate the Internet into their marketing operations. They understand the importance of coming up with a free giveaway, they understand the value of publicizing it, but they don’t understand how to convert website traffic into customers. Basically, it’s the … Continue Reading »

In our new Special Report Making the Most of PR and Earned Media, we learned that using public relations to drive website traffic and build relationships with an audience is rather simple on its face—so simple, in fact, that many publishers don’t “get it.” … Continue Reading »

Creating the World’s Most Popular Website for Entrepreneurial Capitalists

With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.

Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated … Continue Reading »

Internet Marketing System guidelines for conversion architecture

Many publishers can accomplish an Earned Media Campaign using PR to drive traffic and do it very well, meaning that they’ll do something newsworthy and then they’ll do an okay job—or even a terrific job—of getting the story picked up by the bigger media … Continue Reading »

SI.com Internet Marketing System Review

As we’ve mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the item a publisher decides to give away, it should be linked to a dedicated landing page with a strong conversion … Continue Reading »

BHG.com Internet Marketing System Review

Getting on TV is just one of many ways to leverage other people’s media and drive website traffic—people who will log onto your website, register to download the free item, and, you hope, sign up for your free email newsletter. From simple search-optimized press releases to … Continue Reading »

Match.com Internet Marketing System Review

To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item that lines up with a topic that’s endemic to the audience in terms of their interest and on which the … Continue Reading »

Three essential for a Mequoda Internet Marketing System

The Mequoda guideline for using public relations to drive website traffic comprises three basic elements that are simple to understand and easy to accomplish. … Continue Reading »

In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for recipes went out via her website (a well-done Mequoda Internet Hub) and a free email newsletter. … Continue Reading »