Tag: earned media

Earned Media is a marketing source that you canÕt necessarily purchase, but you must work very hard to earn. Public Relations is a prime example of Earned Media. While you can’t pay a respectable journalist to write about your product in their publication, you can work hard at crafting an effective press release and making the right contacts to ensure that your product gets coverage.

Organic Marketing Consulting 101

• February 18, 2013
These 10 organic marketing programs are perhaps the best organic marketing definitions Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven  

Paid Media

• September 6, 2008
Print magazine or newsletter publishers traditionally generate 95 percent of their publication's revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card  

Earned Media

• September 6, 2008
Earned Media is a marketing source that you can't necessarily purchase, but you must work very hard to earn. Public Relations is a prime example of Earned Media. While you  

Using Paid Media to Build Email Circulation

• December 27, 2007
Paid media programs balance your Internet marketing system While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick  

Using Earned Media to Build Email Circulation

• December 27, 2007
Should your internet marketing system include earned media? Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators  

Risks of Borrowed Content

• August 17, 2007
Want to use other people's content? Are you ready to risk your brand for it? Many of my clients are creating a book series that supports and monetizes their brand's knowledge  

Higher Revenue from Full Systems

• June 20, 2007
You need a full marketing system to maximize revenue Let's face it: Internet marketing is complicated. It's based in a constantly evolving environment and requires a comprehensive system to be effective. As yesterday's  

Stimulate a Viral Response

• May 11, 2007
Reach a wider audience without paying for advertisements or partnerships When people talk about your company, whether in person or in print, it's great publicity. An endorsement from a friend, colleague  

Forbes Media Network Mequoda Case Study

• June 9, 2006
Creating the World’s Most Popular Website for Entrepreneurial Capitalists With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media  

PR & Earned Media 101: A Scorecard

• December 27, 2005
Internet Marketing System guidelines for conversion architecture Many publishers can accomplish an Earned Media Campaign using PR to drive traffic and do it very well, meaning that they'll do something newsworthy  

Case study: America Cooks

• December 27, 2005
In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for  
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