Write, share and strategize in all the right ways
As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.
Other Mequoda writers and editors, like Amanda MacArthur, have provided information on how to manage the editorial process in a time efficient manner. … Continue
A glimpse at how digital transformation is addressed by a company that’s nearly 200 years old
I recently had the opportunity to speak with Willie Vogt, the Corporate Editorial Director at Farm Progress.
The conversation focused on the ways Farm Progress is handling the digital transformation in 2011. The most amazing thing to me, is the evolutionary … Continue
Streamline your audience development process with these must-have editorial management tools
When you’re writing content that you know like the back of your hand, being a daily online editor seems like a piece of cake. However, the truth is that as online editors, we pour our brains out into our blogs day after day. Having written … Continue
5 Advanced Google Search Tips for Editors
Google is a great tool to use for writing headlines that will get found and bring you new traffic.
Furthermore, Google Analytics is a great tool for an in-depth drilldown on your keyword strategy. Utilizing it will help you determine which keywords demand more attention through added content and optimization. … Continue
Kim Mateus, Educational Services Director, Mequoda Group, LLC, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
All through college and a year beyond, I worked at a tuxedo shop. Jobs for communications graduates in Rhode Island were tough to come by in 2003. But thankfully, nine months … Continue
Uncertain times require additional training to garner job security
Online editors need to master the art of blogging to be an asset for modern publishers.
Nowadays, editors have the task of creating and publishing more content than ever before to stay competitive in their markets. … Continue
Redefine working relationships for the benefit of all stakeholders.
In a Mequoda System, a publishing company’s owners, managers, and employees all share information, authority and responsibility in a symbiotic relationship that creates value for everyone. Even subscribers play a role by responding to editorial initiatives and contributing content.
We didn’t dream up this idea, we discovered and … Continue
Valuable talking points from the Mequoda Summit Boston 2010’s first keynote presentation
Any active online publisher knows that the digital environment’s rules have changed. They have seen competition grow, digital content rapidly expand and the strategies for reaching targeted audiences evolve with technology.
Last week at the Mequoda Summit Boston 2010, we had a variety of managerial … Continue
More Dumb Things and Their Successful Solutions
Complicated spread sheets, over-crowded Websites and courtesy-reply envelopes are just three of the next 10 of 50 Dumb Things Publishers Stopped Doing and So Should You that we started in this space last month—based on a popular session at SIPA 2010.
Denise Elliott and Greg Krehbiel, both from The Kiplinger … Continue
The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly
Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find it, it does not exist … Continue
Job Objectives: (Purpose of Position) To lead and develop all publishing activity at Unity including print, multi-media and on line products and services. To develop a product and marketing strategy for all products in partnership with related Unity departments. To serve our many constituents and spiritual seekers with the best available spiritual resources to transform … Continue
If you’re a writer or an editor, the best person to do the search engine optimization of your website is you. Hiring a search engine optimization firm to consult with you is fine, but trying to delegate search engine optimization to others is generally a mistake.
For content-driven, periodical websites, the day-to-day work of search engine … Continue
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over the lead or headline and … Continue
The Mequoda Search Engine Optimization (SEO) Process: A Simple, Seven-Step Process for Writers and Editors Who Want to Take Control of Website Search Engine Optimization (SEO) and Have Their Content Found … Continue