Editorial Management Strategy

7 strategies for content marketers
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Now a free special report, Editorial Management Guidelines for Online Publishers, provides specific answers and recommendations that address your most pressing online publishing questions. … Continue Reading »

Where does your content originate?
Here is our editorial strategy for reusing, recycling, and repurposing content over multiple platforms
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Fashion & lifestyle media platform Red Relish is looking for the next digital stylista and e-fashion rockstar.
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A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We’ve got #1 and #2 covered, come to the Mequoda Summit and be a part of #3!
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Ideas for an editorial strategy that re-purposes content for additional revenue streams
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Every print publication should recycle, reuse and repurpose its premium content online
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Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda Systems — plus all the Mequoda WordPress plug-ins — are yours for the modest Mequoda Pro membership fee.
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PDF DOWNLOADS:


Internet Strategy
Keyword Strategy
Website Strategy

Editorial Strategy 

Business Strategy
Email Strategy 

Reporting Strategy 

Organizational Strategy 

Business Planning

Launch checklist



SPREADSHEET DOWNLOADS:


Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model

FREE REPORT DOWNLOADS:

10 Email Design Best Practices
12 Master Landing Page Templates
5 Deadly Membership Website Mistakes
Blogging for Marketing 101
Internet Business Models and … Continue Reading »

Online Publishing 101: Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory and higher price points, these digital downloads are a key product strategy. … Continue Reading »

Landing Page Optimization: The value of A/B split testing for increasing response

This publisher’s “winning” titles routinely generate 50 percent more sales than the “losing” titles.
It was enough to make an experienced copywriter groan…

I have more than 25 years of experience as a direct response copywriter, but I recently had a … Continue Reading »

Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.

Fundamentally, there are only two ways for any business to increase profits.

Want to make more money? Either increase the number of customers, or increase the average sale per customer. … Continue Reading »

Editorial Strategy: User perceptions can often be altered with a simple change in language. A handbook by any other name…

If you’re a publisher, answer this simple question:

What’s more valuable to customer, a book or a handbook? … Continue Reading »

Marketers and Editors are jointly responsible for attracting and retaining a robust online audience

By now you should know that the definition of an online editor is not that different from an online marketer. In fact, if your online editors don’t have a little marketing in their blood, your online business … Continue Reading »

All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »

Mequoda Summit attendees leave with the most robust and inspirational take-aways out of any online publishing conference out there. We know this because attendees tell us all the time!
The sessions you’ll attend at the Mequoda Summit aren’t your run-of-the-mill sporadic conference sessions. Each session at the Mequoda Summit focuses on … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

How to Find and Hire a Kick-Ass Online Managing Editor 9 personality traits of the perfect online managing editor that can write great content, sell your products, and create buzz about your brand (yes, it’s only one job) … Continue Reading »

How to Give Away Content and Get More Subscribers, Additional Product Sales and Higher Profits in Return … Continue Reading »

Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies … Continue Reading »

Can we help you master the Internet?
If you are a publisher, content producer or content marketer searching for a simple yet comprehensive way to create, build and maintain long, lasting and profitable audience and customer relationships, your search may be complete.

Mequoda Group is the global users group for content marketers … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops.
You get to choose. Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Get unlimited LIVE and ON-DEMAND access to the next 17 SiPA/Mequoda Webinars.
Login and phone instructions for the LIVE webinars will be sent separately, closer to the live date. Please call 866-713-1005 or email customercare@mequoda.com with questions.
With your ON-DEMAND access, you’ll also get
dozens of spreadsheet calculators, tools and white … Continue Reading »

The Quest to Unlock the National Institute of Business Management Archives … Continue Reading »

It’s hard to find an idea that you can’t do something with online, says John Rockhold, Managing Editor of Mother Earth News. … Continue Reading »

Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets. … Continue Reading »

Three common questions and answers on how and when to repurpose paid content into blog and e-letter content … Continue Reading »

Real Simple started as a magazine in 2000 and has since repurposed that content on its website, in email newsletters, in events, products, radio and television. … Continue Reading »

Make more money online by being content-driven, Google-friendly and profit-minded … Continue Reading »

Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success

It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference room is full to maximum capacity with an even mix of online publishers ranging from magazine and newsletter publishers to … Continue Reading »

This Mequoda System Operator has found high profitability with a unique Internet marketing strategy

The website and email newsletter feature updates five days a week, with editorials sent on Mondays, Wednesdays and Fridays, and promotions sent on Tuesdays and Thursdays.”Mequoda essentially gave us the winning formula, which was to … Continue Reading »

Rupert Murdoch’s newest newspaper will likely be more risky and experimental

Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new online publishing strategy in the very near future.

After four months of haggling, Rupert Murdoch convinced enough members of the Bancroft … Continue Reading »

People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages

With People.com’s online readership soaring to more than seven million UVs (unique visitors) in May, many big and small publishers have asked me, “What’s up at People?”

The … Continue Reading »

Increase page views by focusing on repeat visitors

If you’re publishing online and in print, you can see which way the wind is blowing. Your website needs to succeed.

As discussed yesterday, it is vital to realize that the people who read your print publication are likely the same people who visit … Continue Reading »

Your website should have incentives for visitors to return frequently

If you’re like hundreds of other publishers, you’re working both online and in print.

But how much of your total revenue comes from the Internet?

If words like “little,” “puny,” “inadequate” or “nil” are coming to mind, your publication may need a new … Continue Reading »

Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over … Continue Reading »