Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share … Continue
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer. … Continue
How to append email addresses to print subscribers and turn twenty cents into fifty bucks … Continue
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere? … Continue
What should your email marketing service provide?
Email is technology’s gift to marketers. For good or bad, it allows companies to send word of their products and services into the inboxes of millions more people than your average direct mail sent to households at street addresses – 3.3 billion accounts, with more than 90% of Americans … Continue
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing campaigns.
For those wondering, combining social networking with email marketing is about more than including social icons in emails (although that is a good starting point). … Continue
A look at the CAN-SPAM Act helps publishers stay safe
Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from spam overload by focusing on “any electronic mail message the primary focus of which is the commercial advertisement or promotion of a commercial product or … Continue
Are you properly communicating with your brand’s most important allies?
Connecting with buyers needs to be your priority.
Sure, building email marketing lists is important too, but for a different reason. List building improves your chances of selling products to more people. … Continue
A look at top articles on email marketing from this summer
How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with email and more time with social media or search engine optimization?
These thoughts have probably developed within your organization before. Social media is extremely popular and … Continue
Video content may become a major component in future email marketing campaigns
I recently read an article about video’s place in present and future marketing campaigns. There is no doubt that video has a bright future. … Continue
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads, … Continue
Email marketing best practices are subject to change
Email marketing can be exceptionally powerful for an organization. However, it can also be very difficult to develop a strategy that works with your audience.
Email marketing is not like all other forms of digital marketing because its success depends on many different factors. Some email marketing best practices … Continue
Below is a list of our top email marketing tips and advice from 2012 chosen by how high they rank on Google. The top 10 list is composed of our own tips with some advice from other top bloggers as well. If you’re only going to read one email marketing post all year, this is … Continue
The email newsletters with the highest open rates and click-through rates have some specific reasons for their success
During the month of June, we sent out 20 daily email newsletters and five Week in Review emails. Additionally, we sent out at least one promotional email each week during the month.
Recently I took a look at the … Continue
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their … Continue
Tips for better email marketing practices
Theories on what works the best in email marketing are great, but they aren’t complete. Even those who share their theories and have actively used their tips may not be able to help you. Perhaps they are in a different market or industry with a very different target audience. Just … Continue
Email marketing continues to be a valuable resource online and updated statistics helps email marketers prepare accordingly
Every time I come across stats related to email marketing activity, I get excited to share them with the community. Recently I read a benchmark report from Emarsys, which looks at tens of thousands of email campaigns from over … Continue
5 ways to pay better attention to email marketing fundamentals
Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today however, the only disturbance we are discussing is the way to make favorable changes to your email marketing program.
Since the majority of email relationships begin … Continue
After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer
If you are new to email marketing, or have been doing it without receiving the type of results you expect, there are a few ways to become better at optimizing your list and attracting … Continue
Five email content types that benefit receiver and sender
A good email strategy benefits both parties. The email recipient gets informative or entertaining content, and the sender gets the chance to expand their brand through forwarded content and product sales.
What type of content should be a central part of your email campaigns? Let’s take a look … Continue
There are days when active decisions lead to favorable results
Over the Memorial Day weekend, I took a trip to northern Vermont. After a long day of hiking the state’s tallest mountain, I experienced the concept of ‘timing is everything’ firsthand.
After the hike, we were seeking refreshments to replenish after the five-hour trek. In true Vermont … Continue
Relying on social engagement to retain email subscribers
In the days of dial up, I dreamed of a social Internet. I wanted to form relationships with like-minded people – people that didn’t live in the same town, state or country as me.
Now that opportunity exists to some degree. People can virtually meet people who share the … Continue
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts are able to create more engagement than these reported numbers.
However, a lot of engagement through email isn’t always the case. People receive dozens of email … Continue
Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving qualified leads. Paid search, social media, and display advertising are also being used, but not to the same extent as email.
It’s clear the goal of … Continue
New data suggests which emotions are most important while branding
How exactly are you targeting audience members with email newsletters and promotional email campaigns?
While life on the Internet constantly changes, the manner in which you communicate does not have to, especially if you are using the type of language that gets people to click and take … Continue
Tips on getting started with lifecycle email campaign execution
Lifecycle email marketing has created a buzz with many businesses looking to provide a better email experience to customers.
We first talked about lifecycle email marketing at the end of 2011. In that article, I wrote about seven times when an email could be useful during a lifecycle … Continue
Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future campaigns, and conduct tests in hopes of finding the best email subject lines ever.
Some email trends for 2012 are fairly clear, and are dictated by … Continue
Following platform expectations to appease audiences
George Orwell once wrote, “Good writing is like a windowpane.”
Interpret that statement as you will, but for me, it speaks of the protection that words can create. … Continue
Email campaigns are conducted for a variety of reasons.
Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling them products or services that align with their interests. … Continue
In the times of crowded inboxes, you need to stand out or audiences will slip away
Rewarding consumers for supporting your brand is a positive step in customer relations.
And with the constant bombardment of email messages, offering rewards to previous customers may help develop a deeper relationship. … Continue
With all the requirements needing to be met for outstanding email campaigns, it can be difficult for online business managers to take care of them all.
Beyond the initial need to whitelist, there are bound to be issues that arise and need to be taken care of. First off, the management of hard bounces cannot be … Continue
A customized WordPress plug-in helps facilitate email reward programs
How are you tracking the transactions that take place through your website?
You obviously need to be doing so to make a segmented list of buyers and non-buyers, which is the start to offering lifecycle email campaigns. … Continue
Lifecycle email marketing begins with clear segmentation
After reading our featured article on creating reward email campaigns, did you start thinking about developing one for your own customers? If reward email campaigns are part of your email marketing future, you need to realize that segmentation is key.
If you aren’t currently segmenting your email file, you clearly … Continue
As email campaigns evolve, email marketers need to evolve as well
How you run email campaigns dictate your organizations success.
Everyday I notice emails that come to my inbox. Most of them have subject lines that do not elicit any amount of excitement. I never open these messages. … Continue
Are you familiar with advancements that may change your email campaigns significantly, but don’t know how to make these changes?
Email marketing can be very successful if you have a product or service that people want to buy.
Email marketing can also be very stressful if you aren’t seeing the results you believe are within reach. … Continue
Lessons Learned From UK Publishers Study
The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He focused on the importance of acquiring new data and managing your existing data, and cited the example of Centaur Media, “who segmented the information they … Continue
2011 saw record numbers for email marketing campaigns
Some online business professionals may be surprised that email marketing is on the successful path it’s currently on. Some thought that other online channels like social media would take over, as the growth in social media has spiked in the last few years.
But the fact of the matter … Continue
Email campaigns fall into an interesting category for online publishers. On one hand, it focuses on great quality content and intriguing headlines, which is familiar to successful publishers.
On the other hand, there are technicalities that must be faced before, during and after email campaigns are initiated. For instance, the process of email whitelisting needs … Continue
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes. … Continue
In a digital world where engagement is vastly important, video content, when used appropriately, can help boost website traffic and audience interactivity
Have you been looking for innovative ways to generate more website traffic?
By now, the use of video to present content is no secret, and it’s used with good reason. … Continue
Are you looking to make groundbreaking changes in 2012?
An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others in your market?
One major switch we made to the Mequoda Daily newsletter was going from one featured story to a six-snippet email newsletter. Doing … Continue
We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices gain incredible popularity.
Email isn’t just about communication nowadays; it’s a trusted primary tool used for business transactions and the storing of valuable information – … Continue
The rise in mobile is increasing email usage
Email evangelists have a new reason to step up onto their soapbox and preach the good word of email.
Not to say there was ever a doubt, but with the growth of social media, added attention to paid media and attempts to constantly optimize all website content, some … Continue