You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue
Write less but create powerful headlines
Which of the following headlines do you think will perform better? … Continue
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff that understand the digital evolution.
A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue
The number of website visitors you convert into email subscribers is your email conversion rate (ECR). Your ECR is a simple ratio: The number of unique visitors that come to your website during a 30-day period, divided into the number of visitors who join your database by signing up to receive your free email newsletter … Continue
Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search
In 90-minutes, learn which metrics really matter … Continue
Advanced email marketing strategies displayed through case studies will have you driving more traffic and gaining more conversions
Email list building is a main thought for digital publishers. Email allows for direct, personalized, thorough content, which can lead to sales.
Our commitment to email stems from its habitual characteristics; the majority of adults online check their email … Continue
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity to sit in on David Meerman Scott’s keynote entitled “Real-Time Marketing and PR – Why Journalists and Marketers Should Care.”
This session focused on the concept … Continue
Our Email Copywriting Basics free report will help you maximize email conversion rates
Download your free copy of Email Copywriting Basics now
Email is still a very popular online medium. It was reported recently that email usage is particularly high among social media and mobile users.
When it comes to commercial marketing communications, email is still the preferred … Continue
This year, add some ‘holiday cheer’ to your email promotions
The holiday season is always a time of wonder. Children begin to wonder what they will get as a gift; Parents wonder how much it will cost; and online retailers wonder if their online stores will be the destination for shoppers.
If Cyber Monday was an indication … Continue
This free report from Mequoda Group discusses email copywriting tips every email copywriter, editor or publisher should learn to maximize email conversion rates.
(Nationwide)—Utilizing email copywriting best practices helps email copywriters, editors and publishers maximize email conversion rates and generate more revenue.
Some of these email copywriting best practices are as follows: … Continue
Online publishing means that you give things away and it won’t cost you or your visitors an extra dime
Why are printers so cheap? Because printer manufacturers know that for the next two to three years, you’re going to subsidizing the cost by dishing out $50+ every time you run out of ink.
You have to think … Continue
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on two primary objectives.
1. Use the targeted keywords to optimize for organic search the report title and any rapid conversion landing pages (RCLPs) or sales letter … Continue
This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates
(Nationwide)—The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their work when placed on the Internet. Writing the copy for a rapid conversion landing page is no exception.
To engage in proper landing page optimization for … Continue
Here are more 5 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Set up an affiliate program. Find partners that are compatible within your niche. Well-established websites with lots of traffic are most desirable. Create a mutually beneficial (win-win) relationship with other marketers, and you … Continue
Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Provide lots of FREE content. It is the foundation of the Mequoda System. This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. It’s … Continue
Catch up on the Mequoda Daily’s blog posts for this past week … Continue
Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs
Download our free report Rapid Conversion Landing Page Optimization Guidelines now
Building a database of potential customers is the backbone of online marketing. It is a main piece of online revenue generation, and it houses the audience that appreciates the … Continue
A new feature from Google aims to fix headaches associated with cluttered inboxes
Cluttered inboxes are nothing new to email users, but Google is now attempting to help clean up the issues with their Priority Inbox, which is currently being tested in beta.
Nick Bilton of The New York Times Technology section reported on the new Google … Continue
This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates
(Nationwide)—Email is a major way online publishers generate revenue online. Studies have shown that most people decide whether or not to open an email by quickly glancing at the subject line and the sender’s name. In order for … Continue
Landing page optimization tips that can work for both B2B and B2C publishers
Would a name-squeeze page work as well if it went by any other name? Yes it would, and that’s why we call it a Rapid Conversion Landing Page, or RCLP for short. Some people call it an email capture page as well. All … Continue
You can’t afford to ignore social networking sites
It’s important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even when they’re on the go. Second, you need inbound links to improve your page rank. Third, you need to attract new audiences.
Organizing your team around the content … Continue
How to convert visitors into email subscribers
Insight from Kathleen Cubley, Editor of Knitting Daily … Continue
Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers … Continue
2 components for better understanding email reputation
Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
Don’t keep making the same mistakes with email newsletter campaigns – learn from successful publishers what really works. Take it to the next level. Learn the key strategies for boosting email conversion rates, open rates and delivery rates. … Continue
12 things every copywriter, editor and audience development manager can learn using Google Analytics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and gave the audience 12 things that you want to track when using Google Analytics:
Most Popular Content
Page Views for Specific Post
Page Views for Specific Topic
Top Referring … Continue
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from multiple places on your website. … Continue
The Rapid Conversion Landing Page Optimization Guidelines special report is full of landing page optimization tips including a step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers.
The Mequoda Group reviewed over 100 rapid conversion landing pages to discover the best practices. … Continue
Space at our upcoming Mequoda Summit is dwindling and today is the deadline to register at our early-bird rate, so register today! … Continue
Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived? … Continue
Claim your FREE digital copy of Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email Conversion Rates now. … Continue
These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue
Download these three free white papers and sending more effective email newsletters and promotions.
Ten free whitepapers for turning your print publishing company into a successful online publishing company
An affordable link-building strategy: Use downloadable content to increase inbound links and build online friendships
Search engine optimized Rapid Conversion Landing Pages convert casual visitors into loyal email subscribers.
Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely. … Continue
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone’s telling you to increase audience development by getting on social networks, PR sites and blogs to build relationships where others will link to you (and to link to yourself from those sites). Work, work, work for all those inbound links … Continue
What it means to be content-driven, Google-friendly, email-centric and profit-minded.
What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the online world, there are four primary traits that all successful online publishers have in common. … Continue
Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.
Fundamentally, there are only two ways for any business to increase profits.
Want to make more money? Either increase the number of customers, or increase the average sale per customer. Or both.
The success of your … Continue
Claim your FREE digital copy of 10 Email Design Best Practices: Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices now. … Continue
Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team
In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been a changing). … Continue
What kind of skill-set does an online editor need to be successful?
In the days of old, editors had one primary responsibility: to write great content. Getting people to buy and read that content was someone else’s job. But today, if editors want their content to be read online, they must think like marketers. Editors and … Continue
As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as a cornerstone of their 2006 Internet Marketing Strategy. … Continue