Email Conversion Rate

Insight from Kathleen Cubley, Editor of Knitting Daily … Continue Reading »

Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers … Continue Reading »

2 components for better understanding email reputation

… Continue Reading »

Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
… Continue Reading »

Don’t keep making the same mistakes with email newsletter campaigns – learn from successful publishers what really works. Take it to the next level. Learn the key strategies for boosting email conversion rates, open rates and delivery rates. … Continue Reading »

12 things every copywriter, editor and audience development manager can learn using Google Analyics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and gave the audience 12 things that you want to track when using Google Analytics:

Most Popular Content
Page Views for Specific Post
Page … Continue Reading »

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »

The Rapid Conversion Landing Page Optimization Guidelines special report is full of landing page optimization tips including a step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers.

The Mequoda Group reviewed over 100 rapid conversion landing pages to discover … Continue Reading »

Space at our upcoming Mequoda Summit is dwindling and today is the deadline to register at our early-bird rate, so register today! … Continue Reading »

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived? … Continue Reading »

Discover the step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers when you claim your COMPLIMENTARY copy of Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email … Continue Reading »

These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue Reading »

Download these three free white papers and sending more effective email newsletters and promotions.
… Continue Reading »

Ten free whitepapers for turning your print publishing company into a successful online publishing company
… Continue Reading »

Duration: Approximately 60 Minutes

Tools with this session:

Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator

What this session is about:

In this session we will go over the best practices in email marketing. The session covers editorial calendars, and circulation-building campaigns as well as best-practice design tips.

What you’ll learn:

How to create an email … Continue Reading »

An affordable link-building strategy: Use downloadable content to increase inbound links and build online friendships
Search engine optimized Rapid Conversion Landing Pages convert casual visitors into loyal email subscribers.
… Continue Reading »

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
… Continue Reading »

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely. … Continue Reading »

You know the drill: put on your link-building hat and drive website traffic! But why? … Continue Reading »

What it means to be content-driven, Google-friendly, email-centric and profit-minded.

What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the online world, there are four primary traits that all successful online publishers have in common. … Continue Reading »

Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.

Fundamentally, there are only two ways for any business to increase profits.

Want to make more money? Either increase the number of customers, or increase the average sale per customer. … Continue Reading »

Learn the key strategies for boosting email conversion rates, open rates, delivery rates and more when you claim your FREE copy of 10 Email Design Best Practices: Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices! … Continue Reading »

Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team

In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been … Continue Reading »

As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as a cornerstone of their 2006 Internet Marketing Strategy. … Continue Reading »