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Tag: email list

An email list is the primary marketing tool of email marketers. This list is typically built through an opt-in process, so the email list member actively chooses to be emailed to. Email lists are a great way to stay in contact with interested audience members.

Protected: Executive Council Update: 9 Ideas Shared at the Mequoda Summit

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How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

7 Ways to Create a Freemium That Attracts New Email Subscribers

Create a freemium by developing free content with free content – or write it yourself. Either way, make it good.
We’re all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they’ll buy it later. And they do.

We’re in

Strategy Spotlight with Don: Build a “Smart Website” Smarter Than Your TV

When you think of a Smart TV, you think of one that’s connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart, why are so many websites, so dumb?

Our Mequoda Haven CXMS, is a “smart website” that is fully integrated. It knows when someone is a registered user and/or a paid subscriber. And something different will happen if you’re logged in, and if you’re not, and based on what you’ve purchased, it will try to sell you different products or upsell you. A smart website should only message you with ads that are based on data in your profile, and this is fundamental to maximizing advertising inventory.

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

Simple Types of Usability Tests for Creating Happier Users and Better Websites

Even though you might associate usability with website design, it’s been an important factor in our everyday life for at least a century. Frederick Taylor’s Principles of Scientific Management, published in 1911, is the first instance where the world started paying attention to how people use things, and how we can help them be more efficient. In 1936, Frigidaire cited “usability” as a key feature of their new refrigerator. In 1943, Alphonse Chapanis made the case for redesigning airplane cockpits in order to reduce errors.

But it wasn’t until 1985 that Computer Usability Testing & Evaluation was published by Richard Spencer. Of course, by this point, usability wasn’t anything new, so designing computers that were most usable was a given. In fact, the war of operating systems, mainly between Microsoft and Apple, has been centered on usability since the beginning.

When home-accessible Internet arrived and websites became the next usability feat, Steve Krug published Don’t Make Me Think in 2000. I think we can all agree that web designers everywhere desperately needed this book back in 2000 and the web has become better for it.

13 Examples of Professional Email Subject Lines

If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.

Strategy Spotlight with Don: The Ease of Content Marketing for Publishers

How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in our DNA.

Just add search engine optimization skills, great website architecture and a genuinely content-driven email publishing program, and publishers can literally make millions on the Internet.

10 Digital Publishing Tips and Strategies for Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

Strategy Spotlight with Don: 5 Goals Every Publisher Should Have in Mind

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

Strategy Spotlight with Don: Did You Forget the First Step for Increasing Profits?

f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda shares a strategy for each.

Strategy Spotlight with Don: Save Time & Increase Revenue

Do you ever feel like you’re working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could spend your whole career trying to figure out how to work smarter, not harder.

Magazine Marketing: Using Email to Boost Advertising Sales

“It’s more effective than direct mail and as effective as telephone – and so much less expensive.” That’s a quote from ClickZ’s latest report, Email and the Age of First-Person Marketing. While marketers were saying just three years ago that social would consume email, it’s proven to become even more powerful and celebrated during that time, especially in magazine marketing. A study by the Direct Marketing Association shows that “email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.”

Multiplatform Marketing: The Value in “Free” for Publishers

In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years ago, American songwriter, Victor Herbert sued a restaurant for playing his song on a piano without paying royalties for the song and formed a society, the American Society of Composers, Authors and Publishers to keep this from happening to other artists and publishers. Sure, plagiarism is one angle of what multiplatform publishers encounter when someone uses your content without permission, but what about the content you give away for free on other platforms?

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine

Creating a Magazine Business Plan: The First Step

Dwight D. Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.” Have you ever felt in your personal life, like plans are useless? Many people feel this way, and in fact I’ve heard the best advice you can give a bride before her wedding is to plan that not everything will go as planned. Just knowing that imperfection is part of the plan can be a soothing anecdote.

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

10 Email Call To Action Ideas For Your Magazine Website

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines

Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?

Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of

What is SMO? Develop Your Social Media Strategy in 8 Steps

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.

Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.

How to Track and Increase Email Revenue

Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization

A Mequoda online publishing and marketing system measures revenue produced by email newsletter subscribers differently from the way that print publishers have traditionally measured the lifetime value of a subscriber.

The revenue per email

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

How to Make SEO-Friendly Mobile Interstitial Ads

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups and Floaters which interfere with content on mobile pages. They’ve also told us not to show OFIEs to mobile users, the little order flows that

Do You Have a Solid Business Plan for Success in Multiplatform Publishing?

Do you have a solid business plan for success in multiplatform publishing?

Unless you answered “You better believe it, pal!” to that question, I have another question for you.
How do you expect to succeed without a plan to get you there?
Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

Social Media for Magazines: How to Build an Email List Out of Highly Engaged Users

Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently

Most publishers we’ve talked to say social media isn’t a huge sales driver for them. Sure, they’ve made a few bucks here and there, but they’re not making Dell money or anything (Dell

The Best Place to Put an Email Call to Action in a Daily Newsletter

Are people finding and clicking on your email call to action, or is your click-through rate dwindling?
The Dalai Lama said, “In order to carry a positive action we must develop here a positive vision.” And if you want your customers to take an action, you must put the instructions in front of them. Otherwise, how

12 Simple Ways to Streamline Magazine Marketing in Email

Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them.
A few years ago, a publisher came to us and during our initial conversations about email, we looked into their EMS backend and discovered that they were creating new email templates for every day of the week as part

Understanding the Mequoda Method for Multiplatform Publishing

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn’t heard his question. After this conversation, it came to me that there are still lots of people out there who don’t understand what we do.

Use Website Floaters to Increase Email Conversion Rates

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.

OFIE

Affectionately called OFIEs, “Order Forms in Editorial” are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click “submit”.

35 Steps for Building an Email List With Freemiums

Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (freemium) in exchange. You’ve seen them around here, here, and here.

If you’ve read our blog before, attended one of our Intensives, or a Summit, you know we typically cut the syllables in half by affectionately calling it the RCLP most of the time.

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a publisher’s to-do list

The Reason Why a Rapid Conversion Landing Page Exists

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act as the team that builds an email list. However, the RCLP is extra special in that its main purpose in life is to drive a ton of traffic from search in order to build your email list.

The 7 Mequoda Audience Development Models

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists

“Audience development” is one of those terms that many people instinctively understand, but usually underestimate. Although media professionals have worked with the term for years, most have not bothered to define all the things that go on when executing an

How to Use Direct Mail as an Audience Development Channel

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers

Direct mail is a traditional marketing channel for publishers, but it also has a lot of value for audience development. Although the ROI for direct mail will be lower than for some

Email: The Single Most Important Audience Development Tool

Every successful niche publisher we know uses email as the central resource of their audience development toolbox

As you know, our clients are some of the most incredible before/after examples of niche publishers who have turned their businesses around when they went multiplatform. And there’s not a single Mequoda client without email as the core of

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

Search: An Audience Development Model Every Publisher Must Respect

If your audience development strategy doesn’t incorporate search, you’re not thinking of the long term
When you are a Mequoda publisher, the goal of audience development is to get people on your email list. You will use that list to eventually sell them a product or monetize them through a sponsored message. The strategies we use

Increasing Time on Site With the Community Content Business Model

The community content business model can bring in users and keep them on your site
When developing your strategic plans for CAROTME (content, audience, revenue, organization, technology, measurement, and economics), it’s not uncommon for publishers to forget that you have to start with identifying and establishing a primary content business model(s) to monetize.

We have identified 12

7 Types of Freemiums Publishers Give Away to Build an Email List

Build an email list by creating free downloads that fit the content theme you are already selling
Freemiums have become the ultimate way to build an email list. The difference in email capture rate between a site that asks readers to sign up for their free newsletter, and one that asks them to sign up and

Understanding the Freebie Content Business Model

The freebie content business model is one website we build for all of our Mequoda Gold Members

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing and subscription websites. However, more serious than the focus on content is the business model itself.

It

The Best Magazine Promotion Ideas Start With This One Strategy

12 magazine promotion ideas stemming from a strict email marketing plan

The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they’re not generating as much revenue as expected. When we audit their efforts, we find they’re not sending any promotions for

10 Ways You Can Be a Better Magazine Marketer in 10 Days

When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days!

Being a magazine marketer is fun, because you have the epitome of fun topics to promote. Hopefully you’re working in a niche that you’re passionate about, which makes everything you promote

The Most Common AdWords Mistakes Many Publishers Make

While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there’s a big payoff. If you follow the advice below and correct just one of the following AdWords mistakes, you may find that your response and revenue double or even triples – overnight.

3 Checkpoints Before Starting a Magazine Business Plan

When we develop magazine business plans for our Gold Members, it include seven levels which you’ve probably heard us refer to as CAROTME: content, audience, revenue, optimization, technology, monetization, and exit.

How Email Appending Can Make Your List Perform Better

Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine?

It seems like when you have customers who are paying to hear from you every month, they might be pretty easy to sell to again. If you just had a better way of reaching them … an email address perhaps.

What, you mean you have more than one product to sell?

01-how-email-appending-can-make-your-list-perform-better

Oh that’s right, you’re a publisher.

How to Start a Magazine Centered on Long-Term Subscriber Relationships

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they’re alive and well, with still new ones being born.

Of course, it’s not easy to achieve. Then again, that’s what Mequoda is here for: to help would-be publishers who want to know exactly how to start a magazine, just as much as it is to help legacy publishers transition into the digital age.

Why Planning Social Media for Magazines Always Leads Back to SEO

Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social

One of our clients recently conducted a 6-month test to increase their post reach, and one of the things we determined – after several months of testing every element available on Facebook

How to Sell Magazine Subscriptions Online Without Blow-in Cards

Have you ever received one of those birthday cards in the mail from one of your “funny” friends, where you open the envelope and glitter basically falls everywhere?

That’s close to how customers have always felt about magazine blow-in cards that try to sell magazine subscriptions. Maybe the cards don’t nestle themselves into the cracks of your hardwood floors to remind you forever of the hilarity, but they do fall over the floor whenever an innocent reader opens your magazine in the magazine aisle at Barnes & Noble or the end cap at the grocery store.