To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones … Continue
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer. … Continue
You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue
How to append email addresses to print subscribers and turn twenty cents into fifty bucks … Continue
Online newsletters are the secret you’ve been searching for
If you’re looking for an easy answer to online publishing success, stop reading. We don’t have one.
We know dozens of publishers who have made online publishing a large part of their revenue stream.
“Oh great, one more thing to do,” thinks every editor you’ve ever approached about search engine optimization.
Because of this common adverse reaction, it’s important to emphasize the longevity of articles when they’ve been search optimized. … Continue
At Mequoda we get about 30,000 unique visitors every month. As a niche marketing blog for publishers, that ain’t too shabby! … Continue
Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most part, these are at the top.
Within email analytics there are two numbers that we have the greatest ability to work with. The human element of … Continue
Form over function does not apply on the web as it often does in print. … Continue
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?
Would you believe me if I told you that content was free?
Believe it. It’s not a fairy tale – it’s a true … Continue
1 Piece of Content + 90 Minutes = Millions in Revenue
No matter how well you’re doing, you can always do better. So is your retention rate too low? Yes! If it’s not 100% (it never is) then your email retention rate could improve.
To determine your email retention rate, use this formula: … Continue
Mitigate spam complaints by finding out who’s putting you in the junkbox
An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it’s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.
Whenever someone hits the “junk” button, … Continue
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you’re putting so much effort into creating that list, it only makes sense that your email newsletter looks its best, right? … Continue
We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, mange their subscription or opt out of your list if they choose. Giving … Continue
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience. … Continue
So there’s an article you want to write, and you’re diving into your Keyword Universe, a giant spreadsheet that’s filled with columns of keywords ready for the taking and for optimization. Unfortunately on this day, there are keywords you want to use, but you have no idea how much competition is out there.
The quick … Continue
A look at the CAN-SPAM Act helps publishers stay safe
Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from spam overload by focusing on “any electronic mail message the primary focus of which is the commercial advertisement or promotion of a commercial product or … Continue
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It’s no wonder that, like a reality show, feeding into people’s egos can be a brilliant way to get attention. … Continue
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close … Continue
Your editorial guide to making work days a little shorter
So you’re the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting five to 20 or more new blogs per week. Since online editors are the new online marketers, you’re probably tasked with a few other things … Continue
A look at top articles on email marketing from this summer
How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with email and more time with social media or search engine optimization?
These thoughts have probably developed within your organization before. Social media is extremely popular and … Continue
Could you be building your email list easier?
It’s exciting to get new data on email marketing, specifically when it relates to mobile devices. The world of mobile has emerged so quickly that many digital marketers haven’t quite figured out how to strategically approach it.
Earlier this month I cited a few statistics on consumer email trends. … Continue
If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email.
Since checking email is a habitual action, and mobile devices are available to users constantly, the use of mobile devices for email consumption has grown. So how exactly are mobile devices using interacting with email on the … Continue
Insight on consumer email trends
There are many analysts and consultants who aren’t able to share all of the email marketing data that they have. Some of this information needs to remain in-house for competitive reasons. Fortunately there are other times when consumer data can be shared with the online community… this is one of those … Continue
The email newsletters with the highest open rates and click-through rates have some specific reasons for their success
During the month of June, we sent out 20 daily email newsletters and five Week in Review emails. Additionally, we sent out at least one promotional email each week during the month.
Recently I took a look at the … Continue
Online publishers building social media and email lists need to pay attention to these tips
It is increasingly difficult to convert visitors into subscribers. Many feel the fatigue of being on social media and email lists, and occasionally overlook the opportunities to subscribe.
However, there are still audience members around who want to be engaged with our … Continue
Email marketing continues to be a valuable resource online and updated statistics helps email marketers prepare accordingly
Every time I come across stats related to email marketing activity, I get excited to share them with the community. Recently I read a benchmark report from Emarsys, which looks at tens of thousands of email campaigns from over … Continue
A look at our top articles on mobile email design and strategy
Designing email templates for mobile devices is incredibly important. Think about how often you check email on your smartphones, and how often your colleagues do it. It’s been reported that a high percent of users will unsubscribe or delete email if it is not … Continue
Have you been paying attention to the response received from your email communications?
A clean email list can bring benefits to publishers. It helps stay efficient, presents them with the clearest statistics, and allows them to save on operating costs. Have you purged your list recently? If not, take a look at a few of the … Continue
If you’re interested in reading this, you’re probably already aboard the video train, right? Choo-choo!
No, but seriously, video hosting is one of those things where you really want to decide early as to how you plan on hosting your videos. Some videos take hours to upload, so after uploading 150 videos to YouTube, it’s going … Continue
Increasing engagement with your Facebook page
The evolution of Facebook has been quite rapid. I recall when the social network first appeared, available to a few dozen college populations with valid school email addresses. Then it opened to any user with a valid email address. Now, with over 900 million users, businesses have been growing audiences, … Continue
7 editorial tips for writing a white paper
Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get new users to your website. It is typically free white papers that these visitors are seeking. However, if you provide poor quality white papers, the … Continue
These methods will help you add more registered members to your email lists
Longer subject lines may be the way to go…on
It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx, a London-based email service provider (ESP), shows that although shorter subject lines may generate higher open rates, longer subject lines—more than 70 characters—“earn a much … Continue
Tips on getting started with lifecycle email campaign execution
Lifecycle email marketing has created a buzz with many businesses looking to provide a better email experience to customers.
We first talked about lifecycle email marketing at the end of 2011. In that article, I wrote about seven times when an email could be useful during a lifecycle … Continue
Getting the most out of your interviews
In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. … Continue
Discounts and special offers still draw them in
Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick Martin Bailey (CMB) called “10 Facts About Why and How Consumers ‘Like’ and Subscribe.” It is B2C, but there still can be lessons learned for … Continue
As an editor, especially one that writes every day and several times a day, it’s a sad to see some of your best content hang out in the background, possibly never to see the light of digital eyes again. With hundreds of articles under your belt, there are surely a few gems that you’re extra … Continue
Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future campaigns, and conduct tests in hopes of finding the best email subject lines ever.
Some email trends for 2012 are fairly clear, and are dictated by … Continue
Do you have an idea of how many email addresses on your list are misspelled or downright fake? Taking a look at your bounce rate, you can probably attribute over 50% of those bounces to emails that never were and never will be deliverable. … Continue
Advanced email marketing strategies displayed through case studies will have you driving more traffic and gaining more conversions
Email list building is a main thought for digital publishers. Email allows for direct, personalized, thorough content, which can lead to sales.
Our commitment to email stems from its habitual characteristics; the majority of adults online check their email … Continue