Email List

Hendrickson says, “Twitter is not a numbers game”
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Take 90 minutes to learn the valuable secrets that smart publishers are using to attract, engage and retain followers on Twitter! … Continue Reading »

In 90 minutes, you’ll discover how to use content to sell books, apps, subscriptions and live events … Continue Reading »

In 90 Minutes, Get Copywriting Secrets to Instantly Boost E-mail Marketing Results 33-67%! … Continue Reading »

An important ratio to know
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In 90 minutes, you learn how to define, index and track your website’s Keyword Universe for a competitive advantage … Continue Reading »

In 90 minutes, you’ll discover the state of the eReader industry and how you can join the pool of innovative publishers who have already starting reaching their customers on this revolutionary platform … Continue Reading »

Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and several successful Subscription Website publishers. … Continue Reading »

Ways spam can be a problem with your email strategy and how to handle them
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A 90-minute tutorial with email marketing consultant Jeanne Jennings that explains the importance of email credibility and the steps all publishers need to take in order to maximize sales by getting their emails delivered. … Continue Reading »

Use targeted subject lines when you want to maximize email conversion rates
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To Free or Not to Free? Ask Mrs. Fields What She Thinks About Freemiums
Your website is your chance at delivering a powerful first impression. If you’ve been playing your cards right, you have landing pages set up that are driving traffic into your website that offer something for free.

The reason … Continue Reading »

Four free white papers that will kick your landing page design and optimization skills into high gear!
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A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

Travel budget frozen? Take a trip to Mequoda Pro and get 13 on-demand seminars that will teach you the ins and outs of profitable online publishing … Continue Reading »

Don Nicholas tells publishers that email newsletters are the new newspapers
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Danielle Werbick tells publishers how she creates and deploys SEO campaigns for KnittingDaily.com … Continue Reading »

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »

SEO experts tell all about using free reports to build email circulation … Continue Reading »

Use this SEO Guide to launch new free products that get found in search engines for months and years to come
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Build a valuable database by using your website to offer free reports that convert casual visitors into email subscribers … Continue Reading »

Download these three free white papers and sending more effective email newsletters and promotions.
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Take the Mequoda Reader Survey and let us know what topics most interest you
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Grooming and training your online business team to encourage great ideas and follow through with new digital product development … Continue Reading »

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting … Continue Reading »

Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping up, our Twitter followers have gone from 100 to over 2,000. That’s an easy metric to track, but you can … Continue Reading »

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
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Why it’s critical to have one authority page, ideally a Rapid Conversion Landing Page, as the reservoir for all your internal and external link juice.

We often write about the importance of researching, documenting and managing your keyword universe. It’s a process you must pursue and manage with discipline if you … Continue Reading »

Interweave Seeks eMail Marketing Manager … Continue Reading »

You talk about “Mequoda websites” being content-driven, Google-friendly, email-centic and profit-minded. Can you explain in more detail what this means?

(more…) … Continue Reading »

For most publishers, trying to find the right balance of free vs. paid content is difficult. Give too much away and readers won’t be willing to pay for what’s left. Keep it all behind a subscription wall and readers don’t have enough information to know if it’s content they want … Continue Reading »

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually … Continue Reading »

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great … Continue Reading »

Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you’ll see … Continue Reading »

An email to download your free white paper is on its way!

We’re happy to have you as a new subscriber to the Mequoda Daily and we hope our newsletter helps point your online publishing business in the right direction.

Topics you’ll see covered in our newsletter include:

Search engine optimization
Social media marketing
Email … Continue Reading »

Mitigate spam complaints by finding out who’s putting you in the junkbox … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops.
You get to choose. Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Two days of social media conferencing, 340+ attendees, and a whole lot of Twittering going on. … Continue Reading »

Choosing relevant keywords for your rapid-conversion landing page will put you on page one and build your list by shaking hands with Google

In September 2007, we initiated a massive update to the original keyword research we had conducted when we launched Mequoda Daily in August 2005. Our plan was to … Continue Reading »

Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment … Continue Reading »

29 Insider Secrets for Creating Effective and Profitable Email Newsletters … Continue Reading »

The difference between heuristic and cognitive usability studies, and how to conduct both.

When conducting a usability study with real users (as opposed to an expert review), your main duty to the test is to pay attention to the user. But above all, remember that you are scoring the website, not … Continue Reading »

A heuristic evaluation is one of the more popular methods of usability testing and takes place with a functional website, likely in the last stages of development or right before a redesign. This is the type of lab setting that we showed you in Monday’s tip How to Conduct a … Continue Reading »

A report shows 5 tactics are commonly executed and commonly fail

A mantra that remains true across email marketing and direct mail is “the money is in the list.”

Email marketers are always trying to grow their list, but a recent study shows that many of them are planning to use tactics … Continue Reading »

The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a back seat.

After the 2001 dot-com stock market crash occurred, The Motley Fool was forced to change its online business model. … Continue Reading »

Learn what you should include with a mailed product to get more customers to sign up for your free email newsletter

I mentioned last week that website publishers should be using retail channels—both on and offline—to sell products that drive traffic to their websites and build their email lists. Today I’ll … Continue Reading »

Don’t let the online craze overshadow traditional marketing techniques that are proven and effective.

When driving traffic to your website, you need to use every tool at your disposal. Focusing online with Google Adwords and sponsoring other websites will help, but don’t forget about the physical world we live in.

As a … Continue Reading »

Top Chef, Iron Chef, Rachel Ray, Bobby Flay—seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated is also in the mix with a TV Show, a website network and a free email newsletter, which we’ll put to test today in this review. … Continue Reading »

Top Chef, Iron Chef, Rachel Ray, Bobby Flay – seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated, one of the grand dames of the industry, is also in the mix. In addition to their TV show on PBS they have a Website and free email newsletter, which … Continue Reading »

Online Publishing Jobs

Are you looking to use your extensive experience in email marketing to make a significant impact on the growth of an email marketing channel at a leading online retailer? Socrates Media (owner of Socrates.com, CompleteLandlord.com, RentSlicer.com and several sites under development) is looking for an experienced marketer who … Continue Reading »