Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like other forms of online advertising. Most true forms of content marketing allow users to sample content before making a purchase. Perhaps that’s the way marketing … Continue
How to append email addresses to print subscribers and turn twenty cents into fifty bucks … Continue
Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most part, these are at the top.
Within email analytics there are two numbers that we have the greatest ability to work with. The human element of … Continue
No matter how well you’re doing, you can always do better. So is your retention rate too low? Yes! If it’s not 100% (it never is) then your email retention rate could improve.
To determine your email retention rate, use this formula: … Continue
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience. … Continue
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It’s no wonder that, like a reality show, feeding into people’s egos can be a brilliant way to get attention. … Continue
A look at top articles on email marketing from this summer
How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with email and more time with social media or search engine optimization?
These thoughts have probably developed within your organization before. Social media is extremely popular and … Continue
Could you be building your email list easier?
It’s exciting to get new data on email marketing, specifically when it relates to mobile devices. The world of mobile has emerged so quickly that many digital marketers haven’t quite figured out how to strategically approach it.
Earlier this month I cited a few statistics on consumer email trends. … Continue
If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email.
Since checking email is a habitual action, and mobile devices are available to users constantly, the use of mobile devices for email consumption has grown. So how exactly are mobile devices using interacting with email on the … Continue
Insight on consumer email trends
There are many analysts and consultants who aren’t able to share all of the email marketing data that they have. Some of this information needs to remain in-house for competitive reasons. Fortunately there are other times when consumer data can be shared with the online community… this is one of those … Continue
Online publishers building social media and email lists need to pay attention to these tips
It is increasingly difficult to convert visitors into subscribers. Many feel the fatigue of being on social media and email lists, and occasionally overlook the opportunities to subscribe.
However, there are still audience members around who want to be engaged with our … Continue
Increasing engagement with your Facebook page
The evolution of Facebook has been quite rapid. I recall when the social network first appeared, available to a few dozen college populations with valid school email addresses. Then it opened to any user with a valid email address. Now, with over 900 million users, businesses have been growing audiences, … Continue
These methods will help you add more registered members to your email lists
Longer subject lines may be the way to go…on
It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx, a London-based email service provider (ESP), shows that although shorter subject lines may generate higher open rates, longer subject lines—more than 70 characters—“earn a much … Continue
Getting the most out of your interviews
In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. … Continue
Traffic begets audience members, consisting of subscribers and buyers
Not everyone who visits your website will become a subscriber.
However, the more traffic your website receives, the greater the chance of building your lists. … Continue
Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.
In 2012, here are a few strategies you can implement to help generate more inbound traffic.
Tips for generating more website traffic and building email marketing lists … Continue
Sometimes you have to reach out and touch your audience members. Not literally, of course, but not everyone will be actively looking for your content, even if your core content is ideal to them.
If you want to get these types of people on your email marketing list, you may have to go after them, … Continue
Take social media users and turn them into your biggest source of online traffic and audience development
Social media traffic is the easiest source of traffic there is—once you have a network. For Mequoda, it quickly turned into our #2 source of traffic, next to Google. That beat traffic coming in from our email lists, which … Continue
Giving people what they want is the best audience development strategy
As a marketing junkie, I’m fascinated by how people react to different forms of marketing. For example, by simply asking people to retweet you on Twitter, you can increase retweets dramatically. Another example is how Etsy.com sellers can increase sales of a dress by calling … Continue
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the side of the subscriber, because you won’t ask for an email address, and less effort on your part because you don’t need to create a … Continue
If your Facebook fan list was as large as your email list, would you market differently on Facebook? Would you give away free white papers in order to build that list? Or would you leave the social platform as just that – and leave your marketing to an email list that is prone to bounces … Continue
Boost the rank of your articles with this Facebook SEO hack
All these “likes” and comments on our post, which links to our article, give us a giant boost in SEO love. GIANT. This is of course entirely dependent on the fact that you used a great niche keyword. Go ahead and try it. Don’t forget … Continue
SIPF Keynote Scott Preaches the Power of Now
David Meerman Scott—the best-selling author whose much-anticipated keynote at the SIPF Awards Luncheon at SIPA 2011 is just one week away—will not be shy with his audience. In a recent talk to the Social Media Club in Amsterdam, he suggested that “social media” may not be the best … Continue
CAN-SPAM guidelines to check-off your to-do list
Every day I look in my email inbox and see an email newsletter or promotion that is still not adhering to CAN-SPAM guidelines. They aren’t those viagra spammers either; these are noteworthy publishers with tens of thousands, even hundreds of thousands of consumers on their email lists.
Breaking the rules … Continue
Delivery rates, promotional emails, renting lists, subject lines and basic content, oh my!
Email Service Providers are the folks who actually deliver those fine email newsletters you write. They monitor hundreds of thousands, to millions and billions of emails being sent every day.
So, as you can imagine, they have an awful lot of data on their … Continue
See how Anne-Laure Oaks has embraced her position as Audience Development Manager, and now Director, at Interweave
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue. … Continue
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how their content is working from a business standpoint. Some of these companies are even incentivizing editors with bonuses if they reach specific editorial goals. … Continue
An outline for going from story, to product to sale
Even the most inventive and unique products can’t sell themselves. If someone packaged up the cure for world hunger into an eBook and sold it for a penny, it wouldn’t even make a dime’s worth of revenue without a well-written and convincing landing page.
This is why … Continue
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core job is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your … Continue
Think about getting emails delivered before you think about getting them opened
Many people would say that your open rate is your single most important metric. Because with a crappy open rate, your email won’t even be read, which means you won’t make any money. Yes, this means that you need to write fantastic subject lines … Continue
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs to use social media. The “plan” part of this is to simply determine if using sites like Twitter, Facebook and LinkedIn would be beneficial to … Continue
Content Marketing is popular these days; here’s how to utilize it
Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because content can be easily shared in a variety of ways through different mediums.
Content marketing budgets are expected to increase within the next year, according to … Continue
Get the most out of your editorial content without compromising your journalistic integrity
Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent.
It is never acceptable for a journalist to write about a product, service or company because of some special perks or payment. All editorial content should be created … Continue
Your Pass to Building Profitable Subscription Websites
When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles in the left column and features such as How They Rate and Alerts and Getting Started in the middle. A welcome video from the co-editor … Continue
Tips From SIPA UK Conference Become Session Starters for Miami Meeting
David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors’ roundtable at July’s SIPA UK Conference in London, and sent back some thoughts from the participants. We’ve now added interesting tie-ins to sessions at the Annual Marketing Conference in Miami. It’s … Continue
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was asked to give my email address in order to be sent messages from the company.
Even with social media gaining more popularity, the power of email … Continue