Email Lists

Hendrickson says, “Twitter is not a numbers game”
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Use targeted subject lines when you want to maximize email conversion rates
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A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

Travel budget frozen? Take a trip to Mequoda Pro and get 13 on-demand seminars that will teach you the ins and outs of profitable online publishing … Continue Reading »

Don Nicholas tells publishers that email newsletters are the new newspapers
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SEO experts tell all about using free reports to build email circulation … Continue Reading »

Interweave Seeks eMail Marketing Manager … Continue Reading »

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops.
You get to choose. Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment … Continue Reading »

Learn what you should include with a mailed product to get more customers to sign up for your free email newsletter

I mentioned last week that website publishers should be using retail channels—both on and offline—to sell products that drive traffic to their websites and build their email lists. Today I’ll … Continue Reading »

Don’t let the online craze overshadow traditional marketing techniques that are proven and effective.

When driving traffic to your website, you need to use every tool at your disposal. Focusing online with Google Adwords and sponsoring other websites will help, but don’t forget about the physical world we live in.

As a … Continue Reading »

How America’s Test Kitchen’s Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn’t you be Using the Same Strategy for Selling your Information Products on the Internet? Doesn’t your Job Depend on it?

Chris Kimball, CEO of Boston Common Press, is master of … Continue Reading »

Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network

The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006 of $55 million, with $41 million being generated online. This makes each of its 500,000 domestic subscribers worth about $82. … Continue Reading »

For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.

In a recent Mequoda Daily landing page review, expert copywriter and contributing editor Bob Bly points out … Continue Reading »

Landing Page Conversions Gets Personal

For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.

Personalization works equally well online, yet your name doesn’t appear within the copy … Continue Reading »

How’s your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers have all the power.

If you’ve made the shift, congratulations and welcome to the brave new world of niche media empires, … Continue Reading »