Email marketing is a form of direct marketing that utilizes email to sell products. Email marketing is the most relevant form of marketing online as email usage has become habitual for the majority of adult Internet users in the US.
How to send personalized email marketing messages that interest your audience
Email personalization has been stressed by many email marketing companies and consultants throughout the years. The thought was that email
Can you relate to data from earlier this year that shows more sophistication among email marketers? We certainly hope so, especially since it’s likely that your competitors are getting more
Additions for your digital marketing strategy that you can implement and test quickly
Digital marketing trends can be quite broad. Digital marketers and digital publishers are looking at a digital marketing
New methods for increasing click-through and open rates that you may not be trying
We’ve discussed the effectiveness of email marketing numerous times throughout our blog and during live events. There
A look at top articles on email marketing from this summer
How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with
These aspects will help your subscription website grow an audience and remain relevant to those consumers
Although there are different types of subscription websites, certain components belong in each of the
The debate could be waged that either a portal or an email newsletter is more important than the other. And evidence could be presented for both sides. What’s really important
Could you be building your email list easier?
It’s exciting to get new data on email marketing, specifically when it relates to mobile devices. The world of mobile has emerged so
If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email.
Since checking email is a habitual action, and mobile devices are available
Video content may become a major component in future email marketing campaigns
I recently read an article about video’s place in present and future marketing campaigns. There is no doubt that
Email marketing best practices are subject to change
Email marketing can be exceptionally powerful for an organization. However, it can also be very difficult to develop a strategy that works with
More is better, but only when it benefits publisher and audience member
Earlier this year, social media integration in email was only used in about a third of small and medium-sized
The digital magazine publishing industry needs great content to grow
Publishers understand the need for high-quality content. That need may have never been as important as it is now though.
With the
Insight on consumer email trends
There are many analysts and consultants who aren’t able to share all of the email marketing data that they have. Some of this information needs to
7 areas to test on your landing pages
On the subject of testing, some digital publishers and marketers aren’t fully sure what they need to test. Do you know what to
The email newsletters with the highest open rates and click-through rates have some specific reasons for their success
During the month of June, we sent out 20 daily email newsletters and
A look at recent email marketing data shares statistics on open rates and click-through rates
Today we have more data to share on email marketing campaigns throughout 2011 and the first
Today we will be looking at multiple articles from Marketing Land focusing on email marketing tips and techniques. If you haven’t heard of Marketing Land, they are a news and
Ways to get the most from your email marketing activities
As a daily editor, I’m always keeping my eyes open for the topics that our audience cares about. From email marketing
Tips for better email marketing practices
Theories on what works the best in email marketing are great, but they aren’t complete. Even those who share their theories and have actively used
Email marketing continues to be a valuable resource online and updated statistics helps email marketers prepare accordingly
Every time I come across stats related to email marketing activity, I get excited
Email marketing advice helps put actions in perspective
I’ve been scouring the Internet for email marketing advice that focuses on the holistic approach. It’s nice to find a variety of opinions
Don’t rely on your tried and true email marketing efforts; they won’t always work
Email marketing, like most of the digital environment, has been changing. The reputability and usage has remained
Email marketing isn’t always easy. These days there’s so much junk email that it can be very hard to get your readers to open emails, let alone create a connection
Audience development efforts should focus on popular activities
A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using
5 ways to pay better attention to email marketing fundamentals
Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today
There seems to be some confusion with the accepted link building practices used by Google, especially after the Google Penguin update. If you want to be able to build your
With balanced content, audience members will be more apt to sign up for updates through email newsletters
Google’s Penguin update, which rolled out in late April, brings a major question to
Persuasive email marketing strategies for creating convincing email copy
A well-written email promotion typically results in new consumers, especially if you have a large, active email marketing database. When you create
Looking for some help with email marketing? Here are a few tips that may help you not only get you’re emails opened, but might also help capture your readers attention
After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer
If you are new to email marketing, or have
Five email content types that benefit receiver and sender
A good email strategy benefits both parties. The email recipient gets informative or entertaining content, and the sender gets the chance to
Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content
Offering video content is an exciting endeavor for digital
Why are you using Facebook? See if your reasons align with other publishers
It will be interesting to see what happens to Facebook now that the company has gone public. One
There are plenty of reasons why casual website visitors become email subscribers. In some cases, the content provided is rare or hard to find. In other scenarios, the breadth of
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
There are days when active decisions lead to favorable results
Over the Memorial Day weekend, I took a trip to northern Vermont. After a long day of hiking the state’s tallest
Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts
Understanding how email feedback loops work will help email copywriters and email marketers present better content
An email feedback loop exists between email marketers and the recipients. And since email copywriters
