Email marketing is a form of direct marketing that utilizes email to sell products. Email marketing is the most relevant form of marketing online as email usage has become habitual for the majority of adult Internet users in the US.
Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes
Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA's 32nd Annual International Newsletter & Specialized-Information Conference
PEAK6 Investments, LP was founded in 1997 and is headquartered on the original Chicago Board of Trade trading floor. PEAK6 Capital Management LLC, an affiliated market making and proprietary trading
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
Clever marketers are combining their tools to offer stronger email marketing campaigns
Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring
These benchmarks will reveal where your emails have to be tweaked
The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what
Online Publishing Jobs
Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used
A report shows 5 tactics are commonly executed and commonly fail
A mantra that remains true across email marketing and direct mail is "the money is in the list."
Email marketers are
Is this new system heaven for publishers or hell for users?
Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still
Adjusting the time your emails are sent can save your customers from sifting through spammy subject lines to find your content.
Variety, the bible for show biz insiders, has provided Hollywood
Find out why your email newsletter should follow the 60/40 rule
Email newsletters are a great way to keep a company’s brand in front of its customers. Their popularity, however, has
Use different emails to relate to your customers in different ways.
The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining
Avoid driving away users by eliminating DRM
EMI Group, one of the recording industry’s four leaders, announced Monday that songs it sells online in Apple Inc.’s iTunes Store will no longer
Email newsletters are not like the direct mail campaigns of old. They are based in a volatile environment where spam laws and software capabilities constantly change, and where best practice
Why Harvard Health Publications includes press releases in its email marketing mix
Harvard Health Publications makes its email newsletter subscribers feel like privileged members of the fourth estate.
As part of its
Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Online Publishing Jobs
Are you looking to use your extensive experience in email marketing to make a significant impact on the growth of an email marketing channel at a leading online
As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?
Some years
Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company's logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising
Use both as part of an effective internet marketing strategy
A client we had's highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That's
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
When the blowout of the U.S. economy a few years ago resulted in a decline in business travel, which was further affected by a general fear of travel triggered by
Internet marketing professionals, users, email services providers and Internet service providers are all winners with AOL and Yahoo!'s plan to provide legitimate email senders a premium delivery email plan that
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item
Discover how one special interest consumer publisher uses low-priced eBooks to increase the lifetime value of his email marketing database by 59 percent.
Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer product, requires medium-to-long
The global consumer electronics company Samsung currently has a campaign running on Forbes.com which caught our eye at Mequoda. The animated rectangle advertisement on the top of the magazine's homepage
ClickZ is a Formidable Online Resource for Internet Marketers—It Publishes Internet Marketing War Stories, Told in the First Person, from the People in the Trenches of the Internet Marketing and
What should you consider when starting a subscription-driven or membership website?
The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very
