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Tag: email marketing list

Email Analytics: Unsubscribes & Bounces in a Nutshell

Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most part, these are at the top.

Within email analytics, there are two numbers that we have the greatest ability to work with. The human element of email analytics has room for adjustment but is mostly out of our control. We can’t force people to sign up for our newsletter, we can’t get them to read the whole thing, and we can’t get them to click links if our copy isn’t compelling enough.

Email News: Email Marketing Statistics & Lessons from Non-Publishers

Would you like to see an increase of 700% in your monthly email marketing statistics?

Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with email marketing and newsletter creation for publishers and non-publishers, for-profit companies and non-profits. Although there is certain overlap, many companies do it differently and still find success. The key is to focus on your email marketing statistics, listen to your audience, and provide the best email marketing pieces and email newsletters.

3 Email List Building Tips You’re Probably Not Using

Point of purchase, social media, and physical products can help you build your email marketing list

With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close your floater or OFIE (order form in editorial) and continue reading your content.

5 Components of Successful Subscription Websites

These aspects will help your subscription website grow an audience and remain relevant to those consumers

Although there are different types of subscription websites, certain components belong in each of the separate archetypes to assure the correct result from the subscription website.

Now that subscription websites are turning into the core of online publishing companies, it’s important to create a subscription website that resonates with your target audience. It has to be filled with a great deal of valuable content that is updated regularly, and it has to show its reputability on the subject matter.

Top 10 Email Marketing Tips & Advice of 2012

Below is a list of our top email marketing tips and advice from 2012 chosen by how high they rank on Google. The top 10 list is composed of our own tips with some advice from other top bloggers as well. If you’re only going to read one email marketing post all year, this is most definitely the one. Email marketing is a major part of mostly any business, so make sure you take a look to see if any of these articles underneath catch you’re eye.

9 Tips for the Modern Email Marketer

Ways to get the most from your email marketing activities

As a daily editor, I’m always keeping my eyes open for the topics that our audience cares about. From email marketing to audience development and the advancements within the digital publishing community, there is always new content to share or existing strategies to remind people of.

Over the last few months, it has seemed that the topic of email marketing has been growing in popularity. Each week I find more industry members discussing ways to improve an email marketing strategy. Or they are sharing statistics on email marketing studies they have conducted.

Email Marketing Stats: How Does Your Company Rate?

Email marketing continues to be a valuable resource online and updated statistics helps email marketers prepare accordingly

Every time I come across stats related to email marketing activity, I get excited to share them with the community. Recently I read a benchmark report from Emarsys, which looks at tens of thousands of email campaigns from over 1,000 companies. They’ve been updating this report over the past five years, so there is comparison data included. Take a look at some of the findings below.

Making Waves with Email Marketing

5 ways to pay better attention to email marketing fundamentals

Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today however, the only disturbance we are discussing is the way to make favorable changes to your email marketing program.

Since the majority of email relationships begin at your website, there is a need to not only have your landing pages designed with the intent of converting, it’s also important to have pages designed to facilitate the email relationship.

Using Natural Links to Build Your Email File

There seems to be some confusion with the accepted link building practices used by Google, especially after the Google Penguin update. If you want to be able to build your email marketing list with the help of links, you need to first understand the different between natural and unnatural links.

As stated in the Google Webmaster Tools, “natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.”

Week in Review: June 18th, 2012 – June 22nd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Tips for Being a Good Email Marketer

After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer

If you are new to email marketing, or have been doing it without receiving the type of results you expect, there are a few ways to become better at optimizing your list and attracting new subscribers.

The tips below share ideas for becoming an all around better email marketer. If you have additional tips, please share them in the comments below.

Mequoda Gold Member Bob Kaslik Honored

Folio names Kaslik as a 2011 Audience Development All-Star

Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience Development All-Stars.

In its fifth edition of Audience Development All-Stars, Folio has compiled a group of “the most innovative individuals in circulation, consumer marketing and online audience development.”

Respect Your Email Marketing Lists: Make Unsubscribing Easy

Don’t be so needy – if someone on your email marketing list wants to go, let them go

When you are selling a subscription website, one of the most highly practiced rituals for keeping people subscribed is to make the unsubscription process a chore. Asking them to call a phone number in order to cancel their subscription makes the task a chore, which can end up getting put off for months, adding dollars to your pocket if you run a monthly subscription website.

However, when you try to practice this same approach in email marketing, the resulting “chore” can actually do you more damage than good, and here’s why. When you make it too hard to unsubscribe from your email list on your terms, they will end up unsibscribing on their own terms. That means you’re going to have subscribers hitting the “spam” button more frequently, which will result in you getting backlisted across multiple domains.

6 Helpful Tips on Building Email Circulation and Increasing Website Traffic

If you want to increase website traffic and build a larger email marketing list, we have the solution

Download a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now

For successful online publishers, website traffic and email circulation go hand-in-hand. For instance, the more website traffic you have, the bigger your email marketing list will likely be.

If you want more website traffic and a larger email marketing file, try using the six tips we outline below. You can get further help in our

Are You Building Loyalty with Email Marketing Campaigns?

These types of loyalty-building emails will help

If you aren’t engaging in trusted email marketing campaigns, you will have trouble building loyalty with your audience.

Without loyalty, your email marketing list will surely suffer.

Overlooked Ways of Promoting Your Freemiums During an SEO Campaign

Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results

In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.

Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.

Content Marketing Trends

As we head into 2011, what will be important to content marketers?

In an industry that is constantly changing, it’s important to keep an eye out for new trends and developing strategies.

Content marketing is not a new practice for online publishers and Internet marketers familiar with our teachings, but content marketing is becoming more popular as the value of creating and sharing informative content is realized.

Content Marketing with Link Reviews

Ways to generate more buzz and traffic for your website

Have you ever thought about the value behind link reviews? Some publishers miss out on utilizing link reviews because they are too concerned with the other aspects of their jobs.

To start, let’s define what a link review is for anyone who doesn’t know. A link review is a short review of an article or news story from some external source. The review should give relevant information, a link to the original article for further reading, and personal insight on the topic discussed in the article.

Email Marketing Tips to Leverage PPC For List Building

Boost your email marketing list by creating niche free products to give away

PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of marketing that do not require the exchange of money, like organic search engine marketing and social media marketing.

However, PPC can be an added form of promotion when a special event or product is coming up. For instance, we have been promoting for our Content Marketing 2010 Seminars through internal and external promotions. We decided that PPC was worth utilizing for these promotional efforts, as the events are one-time opportunities.

Portals and Email Newsletters: Two User-Friendly Website Archetypes

Two money making website archetypes for online publishers

Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers on their email marketing lists.

It is, of course, very important to be continuously looking for new audience members. Or better yet, be visible to audience members who are searching for the content you provide. That’s why SEO, social media marketing, link building and distributing press releases are important marketing strategies within the online environment.

Audio Podcast Containing Search Engine Optimization Tips Released

Discover information on SEO copywriting and SEO campaign management in this new podcast from Mequoda Group

Download your free digital copy of Search Engine Optimization Tips now

I’m sure search engine optimization is not new subject matter to the online publishers and Internet marketers reading this post. The world of SEO is extremely important to those trying to get on page-one in Google.

The best SEO strategy focuses on SEO copywriting, SEO campaign management and link building. Paying attention to these aspects of an SEO strategy will help your website gain more visibility. More visibility means more traffic, a larger email marketing lists of converted users and the possibility to generate more revenue.

What an Email Marketing List Subscriber is Worth

This free report from Mequoda Group a valuable metric for email marketing, methods for building an email marketing list and ways to increase website traffic.

(Nationwide)—Knowing what an email marketing list subscriber is worth is important to the health of any online business. There is a single ratio many email marketers use to figure out the amount of money that can be made from each subscriber while engaging in email marketing.

This ratio is one that will be used often as the size of an email marketing list changes. Ideally, each time this ratio is used the total revenue per subscriber will increase. That’s a hope all online publishers and email marketers have. If you adhere to the Mequoda best practices for online publishing and Internet marketing, then the chances of increasing revenue will be very possible. We have seen results where revenue per subscriber for clients doubled, and even triple, within 12 months.

Ways of Increasing Website Traffic and How to Use Internal Links to Increase Google Page Rank

This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists.

(Nationwide)—Linking to pages within your site is a good way of defining the pages you own. By doing so you, publishers are telling Google which pages are considered to be priority within a website.

While deciding on which pages to link to, consider all the pages within a website. The best pages to link to are ones that have proper conversion architecture and can either produce a new email marketing list subscriber, a lead or a sale.

Build Email Marketing List Circulation with Podcasts

This free report from Mequoda Group teaches how to use podcasts to build an email marketing list

(Nationwide)—The world of audio communication has found a home on the Internet. From podcasts to musical pieces, the media-rich environment has been reaching eager listeners for years. Content producers and online publishers looking to expand the ways in which they disseminate information should utilize this medium.

Podcasts aren’t just for the 30% of the population who are auditory learners, although it is likely more important to the people who fit into that category. Podcasts are for those who are on the go or those who prefer to listen opposed to read content.