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Tag: email marketing list

The Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

How to Discover Your Multiplatform Media Content Assets

Most of the multiplatform media publishers I work with are rich with content assets.

If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.

Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years.

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

How to Track and Increase Email Revenue

Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization

A Mequoda online publishing and marketing system measures revenue produced by email newsletter subscribers differently from the way that print publishers have traditionally measured the lifetime value of a subscriber.

The revenue per email

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

When Closing a Print Magazine, Look to Your Assets

When a print magazine closes, a world of opportunity opens for its portal
A few weeks ago Conde Nast announced that they’d be closing the print arm of Self magazine. And after their single-copy sales dropped from 148,055 to 44,000 over the last two years, who can blame them? If you think about all the strings that

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

What is a Mequoda Multiplatform Media Matrix?

Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if they are not at least on the road to multiplatform publishing – so if your organization is not on this path, then there may be

Choosing the Best Content Management System for Digital Publishers

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS is one of the most important decisions publishers make today.

When it comes to choosing the best CMS for your digital publishing business, you can find advice from vendors, marketers, editors, sales people, technology experts, web developers, and even consultants. Although there are many choices, publishers need to stay focused on their goals when selecting a system.

Magazine Content Monetization: How Smart Publishers Turn Content into Cash

How magazine content monetization has gotten more profitable, if you publish it in the right places

Something we know from talking to niche publishers at the industry events we speak at, and during our own CEO Institute, is 99% of magazine publishers are giving away 100% of their content and not separating their free portal content

Why Subscription Website Business Models Are Ideal for Every Publisher

A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you’ve been reading this blog long enough, you’re quite familiar with the Mequoda Method for multiplatform publishing success. You may even understand the acronym that sums it up: ACEM, which stands for:

Attract new visitors to your site organically.
Convert those

Email Analytics: Unsubscribes & Bounces in a Nutshell

Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most part, these are at the top.

Within email analytics, there are two numbers that we have the greatest ability to work with. The human element of email analytics has room for adjustment but is mostly out of our control. We can’t force people to sign up for our newsletter, we can’t get them to read the whole thing, and we can’t get them to click links if our copy isn’t compelling enough.

How to Build a Website with Multiple Business Models

Knowing how to build a website isn’t just about design, it’s about the business models behind every tab

If you’ve read Mequoda Daily before (I hope you have!) then you know we frequently speak about subscription website business models. Most people see these business models as different tabs on their websites, but we make distinct separations between them.

For example, if you look at Natural Health Advisory, the “Home” and “Free Newsletters” tabs are part of a Portal website business model because they exist to distribute free content in order to attract website traffic. The NHA Library and NHA Letter tabs are part of a Newsletter subscription website business model, which is a premium model meant to drive revenue. Free and paid models like this, should always go together.

Determine How to Build a Website for your Magazine in 10 Questions

If you feed a mouse a cookie, then it’s going to want some milk. If you own a magazine, then you’re going to want to build a website. If you do not yet have a website, or rather, if you do not yet have a good, profitable website, then your next steps are as follows.

And yes, if there was ever a true use for the phrase over-simplification, you’re about to read it.

Let’s also think hypothetically, and that we hypothetically own an organic gardening magazine.

The Four Foundational Multiplatform Building Blocks

Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we’ve rolled out a foundation of what we consider the most essential building blocks of a multiplatform publishing system. We believe that by using these building blocks, any publisher can

Your MPI is a Key Predictor of Multiplatform Success

If your website doesn’t attract at least 5x more free visitors than paid subscribers – your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine conference and said, “I can reach 10 times more people writing a blog post than writing a book.” I’ve always liked that guy.

If you apply

Mequoda’s Top 10 Subscription Website Publishing Posts

The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we’ve identified.

Forbes Media is Still Winning the Subscription Website Publishing Wars

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In Mequoda world, we have a little number we call the Online Media Index (OMI) that measures just that, and the results are

How Portals Maximize User Satisfaction

One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US alone average 3 million per month, and its Online Media Index (OMI) is a healthy 3.61, meaning it has more than three times as many website visitors as it has US circulation.

Subscription Website Portals are the Key to Success in Every Niche

When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called it a day. After all, there wasn’t a lot of guidance available in this brave new world.

Top 10 Subscription Website Publishing Posts of 2013

Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.

The popularity surrounding subscription websites stems from the fact that they are among the most profitable websites on the Internet.

Any publisher or content marketer that is looking to have the most profitable website should know exactly how to build a subscription website.

Email News: Email Marketing Statistics & Lessons from Non-Publishers

Would you like to see an increase of 700% in your monthly email marketing statistics?

Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with email marketing and newsletter creation for publishers and non-publishers, for-profit companies and non-profits. Although there is certain overlap, many companies do it differently and still find success. The key is to focus on your email marketing statistics, listen to your audience, and provide the best email marketing pieces and email newsletters.

The Tablet: Key to Your Online Empire, Not Just Your Digital Magazine

With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back when those were your only options for publishing on the Internet, as buggy whips – soon to be obsolete.

After all, our 2013 Mequoda Tablet Study found that a full 55% of respondents own or have access to a tablet. Yes, that means you’d better be building a digital edition of your publication.

Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.

Designing Media Websites that Work

In 90-minutes, learn how to create a website for the best user experience

3 Email List Building Tips You’re Probably Not Using

Point of purchase, social media, and physical products can help you build your email marketing list

With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close your floater or OFIE (order form in editorial) and continue reading your content.

5 Components of Successful Subscription Websites

These aspects will help your subscription website grow an audience and remain relevant to those consumers

Although there are different types of subscription websites, certain components belong in each of the separate archetypes to assure the correct result from the subscription website.

Now that subscription websites are turning into the core of online publishing companies, it’s important to create a subscription website that resonates with your target audience. It has to be filled with a great deal of valuable content that is updated regularly, and it has to show its reputability on the subject matter.

Top 10 Email Marketing Tips & Advice of 2012

Below is a list of our top email marketing tips and advice from 2012 chosen by how high they rank on Google. The top 10 list is composed of our own tips with some advice from other top bloggers as well. If you’re only going to read one email marketing post all year, this is most definitely the one. Email marketing is a major part of mostly any business, so make sure you take a look to see if any of these articles underneath catch you’re eye.

9 Tips for the Modern Email Marketer

Ways to get the most from your email marketing activities

As a daily editor, I’m always keeping my eyes open for the topics that our audience cares about. From email marketing to audience development and the advancements within the digital publishing community, there is always new content to share or existing strategies to remind people of.

Over the last few months, it has seemed that the topic of email marketing has been growing in popularity. Each week I find more industry members discussing ways to improve an email marketing strategy. Or they are sharing statistics on email marketing studies they have conducted.

Email Marketing Stats: How Does Your Company Rate?

Email marketing continues to be a valuable resource online and updated statistics helps email marketers prepare accordingly

Every time I come across stats related to email marketing activity, I get excited to share them with the community. Recently I read a benchmark report from Emarsys, which looks at tens of thousands of email campaigns from over 1,000 companies. They’ve been updating this report over the past five years, so there is comparison data included. Take a look at some of the findings below.

Making Waves with Email Marketing

5 ways to pay better attention to email marketing fundamentals

Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today however, the only disturbance we are discussing is the way to make favorable changes to your email marketing program.

Since the majority of email relationships begin at your website, there is a need to not only have your landing pages designed with the intent of converting, it’s also important to have pages designed to facilitate the email relationship.

Using Natural Links to Build Your Email File

There seems to be some confusion with the accepted link building practices used by Google, especially after the Google Penguin update. If you want to be able to build your email marketing list with the help of links, you need to first understand the different between natural and unnatural links.

As stated in the Google Webmaster Tools, “natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.”

Week in Review: June 18th, 2012 – June 22nd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Using Good Journalism to Build Your Email Marketing List

With balanced content, audience members will be more apt to sign up for updates through email newsletters

Google’s Penguin update, which rolled out in late April, brings a major question to mind: how balanced should my content creation be?

As we’ve seen, Google is hitting some websites hard, making them lose significant amounts of search traffic in the process. And in some of these instances, it doesn’t appear that black hat SEO is present. It does seem however, that Google is forcing content creators and digital publishers to go out and do a better job as a journalist.

5 Tips for Being a Good Email Marketer

After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer

If you are new to email marketing, or have been doing it without receiving the type of results you expect, there are a few ways to become better at optimizing your list and attracting new subscribers.

The tips below share ideas for becoming an all around better email marketer. If you have additional tips, please share them in the comments below.

Content to Share Through Email

Five email content types that benefit receiver and sender

A good email strategy benefits both parties. The email recipient gets informative or entertaining content, and the sender gets the chance to expand their brand through forwarded content and product sales.

What type of content should be a central part of your email campaigns? Let’s take a look at a few types of content, and the reason publishers provide them.

Does Content Curation Lead to Email File Growth?

There are plenty of reasons why casual website visitors become email subscribers. In some cases, the content provided is rare or hard to find. In other scenarios, the breadth of content changes rapidly, and they want to receive updates whenever possible. Others sign up to receive promotions for products or services that they hold dear.

As publishers, any of the above scenarios may be truthful to your audience. And since you have specific knowledge on particular topics, showcasing your expertise is one way to build a larger, email-receiving audience.

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists

3 Resources for Better Email Publishing

Tips on email segmentation, email engagement, and email creation

What is the number one reason to segment your email marketing list? According to some older data from eMarketer, the main reason behind segmentation is to increase open rates. That data may be a few years old, but the reason is likely the same today.

Sure, the point of email marketing is to ultimately generate revenue through sales, but without opens, none of your products will get sold. The interesting thing about segmenting is the connection it has with email engagement and email creation.

Mequoda Tops 30,000 in January

3 best practices for increasing website traffic

January 2012 has been a record setting month for Mequoda Daily.

As a small B2B company, it can be hard to reach specific milestones since most are resourced at a smaller level. However, this past month has yielded more significant results than usual, and it is due to some slight changes that many can implement easily.

A Tip for Actively Building Your Email Lists

Sometimes you have to reach out and touch your audience members. Not literally, of course, but not everyone will be actively looking for your content, even if your core content is ideal to them.

If you want to get these types of people on your email marketing list, you may have to go after them, and this tip may help you do just that.

Membership Website Content Models

Discover the membership website content model that fits your content best

In our new Membership Website Strategy free report, you will discover the nine deadly membership website mistakes and the nine membership website content models, including six premium and three affinity models. Premium membership website content models require registration and payment to access all of the content. Affinity membership website content models require only registration to access all the content. These membership website content models include:

Early Bird Pricing for Search Engine Optimization 2011 Ends…

Early bird pricing ends on Tuesday, July 12th so register now and save

Register for Search Engine Optimization 2011 Seminar now

SEO has become a fundamental skill in the digital landscape. If online editors, writers and content marketers aren’t knowledgeable on the best practices for SEO, then will not be as successful as possible in building website traffic and generating revenue.

The four modules taught at our upcoming Search Engine Optimization 2011 Seminar will provide context for the digital publishing environment while sharing techniques proven to build traffic, conversions and core audiences for B2B and B2C publishers.

Mequoda Gold Member Bob Kaslik Honored

Folio names Kaslik as a 2011 Audience Development All-Star

Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience Development All-Stars.

In its fifth edition of Audience Development All-Stars, Folio has compiled a group of “the most innovative individuals in circulation, consumer marketing and online audience development.”

Respect Your Email Marketing Lists: Make Unsubscribing Easy

Don’t be so needy – if someone on your email marketing list wants to go, let them go

When you are selling a subscription website, one of the most highly practiced rituals for keeping people subscribed is to make the unsubscription process a chore. Asking them to call a phone number in order to cancel their subscription makes the task a chore, which can end up getting put off for months, adding dollars to your pocket if you run a monthly subscription website.

However, when you try to practice this same approach in email marketing, the resulting “chore” can actually do you more damage than good, and here’s why. When you make it too hard to unsubscribe from your email list on your terms, they will end up unsibscribing on their own terms. That means you’re going to have subscribers hitting the “spam” button more frequently, which will result in you getting backlisted across multiple domains.

6 Helpful Tips on Building Email Circulation and Increasing Website Traffic

If you want to increase website traffic and build a larger email marketing list, we have the solution

Download a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now

For successful online publishers, website traffic and email circulation go hand-in-hand. For instance, the more website traffic you have, the bigger your email marketing list will likely be.

If you want more website traffic and a larger email marketing file, try using the six tips we outline below. You can get further help in our

Content Marketing Made Simple

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover content marketing in the simplest, most time-efficient way possible.

Are You Building Loyalty with Email Marketing Campaigns?

These types of loyalty-building emails will help

If you aren’t engaging in trusted email marketing campaigns, you will have trouble building loyalty with your audience.

Without loyalty, your email marketing list will surely suffer.

Overlooked Ways of Promoting Your Freemiums During an SEO Campaign

Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results

In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.

Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.

SEO Campaign Management: 5 Ways to Promote Your Freemiums

If you build and promote it, they will come

Creating and updating your freemiums should be a goal for 2011.

Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.

This is why it’s so important to execute SEO campaigns on a regular basis.

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