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Email Marketing System

Achieve Higher Click-Through Rates by Testing Templates

Friday, June 12th, 2009

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
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Supporters, Samplers and Thieves

Thursday, April 5th, 2007

Avoid driving away users by eliminating DRM

EMI Group, one of the recording industry’s four leaders, announced Monday that songs it sells online in Apple Inc.’s iTunes Store will no longer have share-preventing software. EMI’s songs will have better quality, a $1.29 price tag and no Digital Rights Management starting next … Continue Reading »

America’s Test Kitchen Mequoda Case Study

Friday, September 1st, 2006

How America’s Test Kitchen’s Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn’t you be Using the Same Strategy for Selling your Information Products on the Internet? Doesn’t your Job Depend on it?

Chris Kimball, CEO of Boston Common Press, is master of … Continue Reading »