Mitigate spam complaints by finding out who’s putting you in the junkbox
An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it’s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.
Whenever someone hits the “junk” button, … Continue
Take advantage of the mobile market by offering great mobile email marketing pieces
Is mobile email marketing your best chance at generating revenue on mobile devices? There’s a good chance it might be because your email subscribers are a special group of people. They are interested in your content enough that they’re happy to hear from … Continue
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing campaigns.
For those wondering, combining social networking with email marketing is about more than including social icons in emails (although that is a good starting point). … Continue
Are you properly communicating with your brand’s most important allies?
Connecting with buyers needs to be your priority.
Sure, building email marketing lists is important too, but for a different reason. List building improves your chances of selling products to more people. … Continue
A look at top articles on email marketing from this summer
How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with email and more time with social media or search engine optimization?
These thoughts have probably developed within your organization before. Social media is extremely popular and … Continue
Below is a list of our top email marketing tips and advice from 2012 chosen by how high they rank on Google. The top 10 list is composed of our own tips with some advice from other top bloggers as well. If you’re only going to read one email marketing post all year, this is … Continue
Today we will be looking at multiple articles from Marketing Land focusing on email marketing tips and techniques. If you haven’t heard of Marketing Land, they are a news and information site that covers Internet marketing. They have lots of content updated frequently that should cover all your internet marketing needs. … Continue
Are you having trouble gaining customers through email? Here are a few tips and advice from top bloggers on ways to communicate better through email: … Continue
Persuasive email marketing strategies for creating convincing email copy
A well-written email promotion typically results in new consumers, especially if you have a large, active email marketing database. When you create alignment and desire behind the wording and content you’re providing, it is so much easier to turn potential consumers into paying consumers. Below, I’ve listed … Continue
5 tips for a better email marketing process
How often do you pay attention to your email file?
Even if you see it growing on a regular basis, have you taken the time to look deeper into the statistics behind your list? Doing so will help you clean up your list and create segments of your most … Continue
Discover content tendencies found in our top performing article posts
Do you know what your top performing articles are?
If not, and you have an analytics program, you can easily figure out which article posts receive the most traffic. After discovering this information, you can analyze the content to determine similar characteristics top articles share. Additionally, you … Continue
Boost your email marketing list by creating niche free products to give away
PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of marketing that do not require the exchange of money, like organic search engine marketing and social media marketing.
However, PPC can be an added form of … Continue
Email marketing tips for email marketers who want their emails read
Email subject lines are the digital equivalent of print media headlines. The best email subject lines persuade the user to open and read the messages that follow. Even if you’ve created the most profound and click-through worthy email newsletter or promotion ever written, you still … Continue
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use of the first 10 to 20 percent of your advertising inventory is to promote your own free email newsletter and the white papers described n … Continue
Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through the Internet.
Creating a podcast is not as technically challenging as it may sound. There are free software programs available that are fairly user-friendly. Try … Continue
Adjusting the time your emails are sent can save your customers from sifting through spammy subject lines to find your content.
Variety, the bible for show biz insiders, has provided Hollywood movers and shakers with the industry news they need for over 100 years. The company has been around the block when it comes to print … Continue
Find out why your email newsletter should follow the 60/40 rule
Email newsletters are a great way to keep a company’s brand in front of its customers. Their popularity, however, has not spawned effectiveness, and many email newsletters have flawed formats.
Thankfully, the Mequoda Group has a new free email newsletter review to help publishers avoid the … Continue
Use different emails to relate to your customers in different ways.
The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining customer relationships. However, an effective email marketing campaign cannot be initiated without a plan.
If you want to maintain customer relationships, Mequoda Pro contributing editor and … Continue
Email marketing expert Jeanne Jennings has released an authoritative handbook on her specialty. … Continue
Email newsletters are not like the direct mail campaigns of old. They are based in a volatile environment where spam laws and software capabilities constantly change, and where best practice rules are still undefined. The emerging use of preview panes in email software is the latest change to that environment. … Continue
More attention to detail would help improve the reader experience and lift response.
Many years ago my father bought a boat and was soliciting ideas for names. My brother jokingly suggested “Drug Money,” not because my father was into anything seedy, but because he had spent his entire career in the pharmaceutical industry, which was lucrative … Continue
Top Chef, Iron Chef, Rachel Ray, Bobby Flay—seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated is also in the mix with a TV Show, a website network and a free email newsletter, which we’ll put to test today in this review. … Continue
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things that can help—or hurt—a newsletter’s chances of achieving those goals.
We’ve developed 10 guidelines for designing an effective email newsletter that we will use to analyze … Continue
How the business media giant capitalizes on 37 free email newsletters and email alerts
Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts. Visitors to the site can sign up for free email newsletters in a variety of topics.
They can also sign up for single-story alerts by subject. … Continue
Why Harvard Health Publications includes press releases in its email marketing mix
Harvard Health Publications makes its email newsletter subscribers feel like privileged members of the fourth estate.
As part of its email marketing strategy, the publisher sends out only four email messages monthly, often mailing a modification of its press releases to the 50,000 subscribers to … Continue
Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and numerous other companies. She publishes The Jennings Report, a free email newsletter for email marketers and also writes an ‘Email Marketing Column’ for Clickz.com. … Continue
Today, the challenges of email newsletter marketing are similar.
Unfortunately, many Internet marketers spend too much time building the number of names on their list. But they don’t devote enough effort to assuring that their existing subscribers actually receive and open their email newsletter.
The math is simple but bone-chilling: If you’re sending a regular email newsletter … Continue
If breaking up is hard to do, your email newsletter could be hurting your reputation
Has this ever happened to you? You sign up for someone’s f*r*e*e email newsletter, then discover that you don’t like it or don’t have time to read it, and you can’t get off the distribution list?
That happened to me. I get … Continue
In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something.
But after 90 days, if a subscriber has not clicked back to an Agora marketplace website to buy or at least consider an upsell product, that subscriber is dropped from the list and must re-subscribe in order … Continue
Someone has just signed up for free access to your site, or they’ve just purchased a product from you. How do you reinforce the positive experience they’ve had on your site and peak their interest in coming back for more?
In the confirmation email you send your newfound customer, be sure to pitch them again on … Continue