Email Newsletter Review

This daily entertainment news update has a great footer and from line, but it’s first and preview screens aren’t exactly star studded … Continue Reading »

Being a pioneer doesn’t always pay

Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago.

Some daring publishers have hacked a path to “online profitability” or “a successful membership website,” and other publishers caught a tropical disease or were bitten by a snake, killing their … Continue Reading »

Adjusting the time your emails are sent can save your customers from sifting through spammy subject lines to find your content.

Variety, the bible for show biz insiders, has provided Hollywood movers and shakers with the industry news they need for over 100 years. The company has been around the block … Continue Reading »

Find out why your email newsletter should follow the 60/40 rule

Email newsletters are a great way to keep a company’s brand in front of its customers. Their popularity, however, has not spawned effectiveness, and many email newsletters have flawed formats.

Thankfully, the Mequoda Group has a new free email newsletter review … Continue Reading »

More attention to detail would help improve the reader experience and lift response.

Many years ago my father bought a boat and was soliciting ideas for names. My brother jokingly suggested “Drug Money,” not because my father was into anything seedy, but because he had spent his entire career in the … Continue Reading »

Atkins, Jenny Craig, Weight Watchers, The Zone – diets are big business these days, a trend The South Beach Diet is looking to leverage online. But does their free email newsletter deliver a well-balanced menu of information or does it need to cut the fat? This month’s email newsletter review … Continue Reading »

Top Chef, Iron Chef, Rachel Ray, Bobby Flay—seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated is also in the mix with a TV Show, a website network and a free email newsletter, which we’ll put to test today in this review. … Continue Reading »

This Email Newsletter is a Study in Extremes. With Four A’s, an F and a D, a Little More Attention to Small Details Would Improve the Reader Experience and Should Lift Response. … Continue Reading »

Top Chef, Iron Chef, Rachel Ray, Bobby Flay – seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated, one of the grand dames of the industry, is also in the mix. In addition to their TV show on PBS they have a Website and free email newsletter, which … Continue Reading »

Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and numerous other companies. She publishes The Jennings Report, a free email newsletter for email marketers and also writes an ‘Email … Continue Reading »