An email newsletter is a powerful digital marketing tool that provides valuable content to audience members. Most email newsletters provide products or advertising in additional to high-quality content. Most online publishers will ask audience members for permission to send them email newsletters, particularly due to laws and credibility reasons.
Bristol, RI - June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s
Floaters can double conversion rates on your website
Remember the Wild West days of the Web?
Just under 10 years ago everyone had Napster, was scared to death of the Y2K bug
The more you know about Google, the more you’ll recognize the importance of this highly effective link-building strategy.
In the competition for Google page rankings, website popularity is paramount.
“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills
Glossary Index landing pages capture user’s interest with specific terminology
A landing page is the first page a user sees when entering your site, and a user can enter and “land”
Why an Email Newsletter is Essential for Ad-Driven Publishers
Think of your website as single-copy distribution when it comes to online adverting. You can optimize it, publish regularly, search engine optimize
FREE White Paper: Learn how to Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices by downloading our FREE 10 Email Design Best Practices white
How to create an OFIE that effectively turns website visitors into email subscribers
We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the
The Home landing page is your first opportunity to make a good impression
Organic landing pages are full of content that is designed to be attractive to both users and search
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone's telling you to increase audience development by getting on social networks, PR sites and blogs
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should
Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver
Using social media marketing to drive targeted website traffic and build your online
Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name
The essence of the Mequoda Method is to build a database of
Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.
Fundamentally, there are only two ways for any business
How to control what your readers see when they first open your email newsletter
The first screen of your email newsletter, which includes the preview pane, is another part of your
How to get your email newsletter and promotion opened in half a second
We’ve done plenty of email subject line tests over the years, but as time progresses, people respond to
How email newsletter contact frequency affects the annual value of an email newsletter subscriber
The online metrics of making your email newsletter yield more revenue
If he had been a
Why adding a job board to your website could both increase revenue and help the economy
Just because the economy isn’t doing so hot right now, doesn’t mean that every business
Using email newsletters to lower the cost of creating online brand building. When the history of the 2008 U.S. Presidential election is written, the role of the Internet, and
How to comply with the rules of sending an email newsletter, while providing your customers with friendly ways to keep in touch, and maintaining the rights to your content.
[question]
Some publishers only put one story in any given issue of an email newsletter, while others publish multiple stories in any given issue. Can you talk about the differences and
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How does website architecture play into revenue generation?
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The publishers that have seen the most success in generating online revenue are those whose websites are architected to be completely in-line with
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What might be included in a typical sponsorship package?
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[answer]
A great sponsorship package might include (within a certain content section of a site): the leaderboard, a large ad box, a medium
[question]
Please explain more about the “free on free” offer that you recommend.
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Ok, so we explained that the real conversion architecture that will happen on your site if you architect it
[question]
My site is ad-driven and most of my revenue happens at the site, so while I agree email is important, I’m not sure I should necessarily architect the site to
For most publishers, trying to find the right balance of free vs. paid content is difficult. Give too much away and readers won’t be willing to pay for what’s left.
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA
Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page
Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need.
Marketers and Editors are jointly responsible for attracting and retaining a robust online audience
By now you should know that the definition of an online editor is not that different from
We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your
