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Email Newsletter

Home Landing Page

Friday, October 2nd, 2009

The home landing page is the first page someone sees when they type in your website address. The home landing page should tell the visitor exactly what you want them to do and how it will benefit them.

If your main goal is to get them to sign up for an … Continue Reading »

Internet Hub

Friday, October 2nd, 2009

An Internet Hub is very robust, offering tons of useful information for free. It is designed to maximize online advertising inventory. State-of-the-art Internet Hubs offer users email newsletters, blogs, email alerts and RSS feeds that are all designed to directly and indirectly generate more page views and website revenue. … Continue Reading »

Should You Ask A Question in Your Email Subject Lines?

Friday, October 2nd, 2009

Ask a question in your email newsletter, and the reader will be inclined to respond … Continue Reading »

What You Could Be Missing Next Week if You Don’t Come to the Mequoda Summit

Thursday, October 1st, 2009

Here’s the official agenda of the Mequoda Summit that 70+ publishers have signed up for next week. Will you join them?
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Create a Calendar for Better Email Marketing Management

Wednesday, September 30th, 2009

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals
Successful Mequoda System Publishers understand that their websites exist primarily to build customer loyalty. They understand the website’s role in increasing their most valuable asset, which is their … Continue Reading »

7 Step SEO Guide for Getting Inbound Links to a Free Report or Product

Monday, September 28th, 2009

Use this SEO Guide to launch new free products that get found in search engines for months and years to come
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Boost ROI by Doing Business on Twitter

Monday, September 28th, 2009

Bristol, RI – September 29, 2009 – Get the latest Twitter advice in a new FREE special report from the Mequoda Group, a company that provides best practices for online publishers and marketers. In it they explain how a social networking and micro-blogging service can promote your digital publication and … Continue Reading »

Download the Online Editors Toolkit!

Friday, September 25th, 2009

Master your editorial management skills when you download our new toolkit for online editors
Online editors generally have pretty specific day-to-day responsibilities for the creation and deployment of content. Editors will send out at least one email newsletter a week, published in different formats, they’ll also create blog posts and build … Continue Reading »

So You Wanna Be a Mequoda System Editor?

Wednesday, September 23rd, 2009

Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have responsibility for developing content that is variously combined and disaggregated for four uses: emails, blog posts, free special reports and … Continue Reading »

One Week Left to Save on the Mequoda Summit!

Tuesday, September 22nd, 2009

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
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New for “Free Report Friday”: Editorial Management Guidelines for Online Publishers

Friday, September 18th, 2009

Now a free special report, Editorial Management Guidelines for Online Publishers, provides specific answers and recommendations that address your most pressing online publishing questions. … Continue Reading »

Editorial Management Guidelines for Online Publishers

Friday, September 18th, 2009

A free special report entitled Editorial Management Guidelines for Online Publishers provides specific answers and recommendations that address your most pressing online publishing questions. … Continue Reading »

The Best Way to Get Found in Google – Google Visibility Management

Thursday, September 17th, 2009

Get ranked in Google and make search engines become your largest source of targeted website traffic! … Continue Reading »

Website strategy questions for online advertising agency?

Wednesday, September 16th, 2009

Can you give us any advice on the website strategy for an online advertising agency?

The website we are constructing is intended to convert leads for our digital marketing services. Have you reviewed an ad agency site?

We are planning on having two main calls-to-action:

(1) Free digital performance analysis of their business, … Continue Reading »

How are website sponsorships funded?

Wednesday, September 16th, 2009
question

How are website sponsorships funded? Does the sponsor pay on the number of clicks, the number of times a video is viewed, or simply the number of page views?

(more…) … Continue Reading »

Protected: FIPP 2010

Wednesday, September 16th, 2009

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Editorial Strategy for Reusing, Recycling, and Repurposing Content

Wednesday, September 16th, 2009

Where does your content originate?
Here is our editorial strategy for reusing, recycling, and repurposing content over multiple platforms
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Wall Street Journal Media Pyramid Case Study

Friday, September 4th, 2009

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived? … Continue Reading »

8 MORE Best Practices for Email Newsletter Publishers

Wednesday, September 2nd, 2009

Part two of our best practice collection for publishers who want to create great email newsletters … Continue Reading »

8 Best Practices for Email Newsletter Publishers

Monday, August 31st, 2009

Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers … Continue Reading »

Email Newsletter Templates that Maximize Revenue

Wednesday, August 26th, 2009

Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.

Maximize revenue by using email newsletter templates to help focus on a single topic.
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A Best Practice for Publishers: Rapid Conversion Landing Pages

Friday, August 21st, 2009

Build a valuable database by using your website to offer free reports that convert casual visitors into email subscribers … Continue Reading »

Rapid Conversion Landing Page Optimization Guidelines

Friday, August 21st, 2009

Discover the step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers when you claim your COMPLIMENTARY copy of Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email … Continue Reading »

Creating an Effective SEO Campaign by Giving Something Valuable Away

Wednesday, August 12th, 2009

SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.
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Audio Conferences and Webinars

Monday, August 10th, 2009

Discover the secrets to creating and marketing webinars or audio conference programs that address customer interests and generate healthy profits. … Continue Reading »

The Wall Street Journal Embraces Podcasting

Friday, August 7th, 2009

How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
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Watch All of Our Webinars On-Demand… Right Now!

Thursday, August 6th, 2009

Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers … Continue Reading »

Management Tips for Creating a Great Online Publishing Team

Wednesday, August 5th, 2009

The best online publishing management team is comprised of subject matter experts, Internet marketers and information technology professionals who share the common objective of maximizing customer lifetime value. … Continue Reading »

Key Metric Dashboard

Wednesday, August 5th, 2009

The Mequoda System Key Metric Dashboard is a proprietary Excel spreadsheet used by Mequoda System operators to “manage by exception” and make decisions by regularly reviewing a standard set of daily, weekly, or monthly reports. … Continue Reading »

Join 70+ Special-Interest Niche Publishers in Boston

Tuesday, August 4th, 2009

Less than two weeks left to get our lowest price on this Internet marketing event for publishers
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Get Your Email Marketing Kit from Mequoda (it’s free!)

Friday, July 31st, 2009

Download these three free white papers and sending more effective email newsletters and promotions.
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Are You Really a Journalist if You Know How to Blog?

Wednesday, July 29th, 2009

Do you know how to blog but hesitate to call yourself a blogger?
Knowing how to blog seems to fly in the face of a time-honored tradition in newsletter, magazine and book publishing of working within an organization that controls whether your work gets published. … Continue Reading »

Write Effective “How-To” Email Subject Lines to Increase Open Rates

Friday, July 24th, 2009

One part BENEFIT and one part HOW-TO equals an intriguing and persuasive email subject line
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How to Create Partners Out of Competitors in an Online Publishing World

Thursday, July 23rd, 2009

If you can’t get the number one ranking in Google for your desired keyword, partner with the online publisher that does
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Meet a B2B Multi-Platform Content Rock Star

Wednesday, July 22nd, 2009

Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
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Two Signs That You’re Probably Not a Blogger

Thursday, July 16th, 2009

How to start blogging for profit by transforming from publisher to blogger and vice versa
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Protected: AHP 09

Monday, July 13th, 2009

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Mobile Site Design for Content Publishers

Friday, July 10th, 2009

Get mobile publishing strategies for usability, design and content distribution when you claim your FREE copy of Mobile Site Design for Content Publishers today! … Continue Reading »

Are All the Mequoda Best Practice Guidelines Written Down Somewhere?

Wednesday, July 8th, 2009

A frank and earnest question from a respected colleague challenges us to create a new online document
Introducing the Mequoda Best Practice Guidelines, soon available to all Mequoda Summit 2009 attendees, Mequoda Pro Members and Mequoda Consulting Clients … Continue Reading »

12 Tips for Making a Good First Impression with Your Email Newsletter

Thursday, July 2nd, 2009

Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox
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Tools of Engagement For Your Email Newsletter

Wednesday, July 1st, 2009

Your email newsletter should provide benefit-oriented content that engages the reader … Continue Reading »

Maximize Revenue with your Website Advertising Inventory

Thursday, June 25th, 2009

Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit? … Continue Reading »

A Few Ideas for Turning One Product into Ten

Monday, June 22nd, 2009

Ideas for an editorial strategy that re-purposes content for additional revenue streams
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Mequoda Benchmark Systems

Friday, June 19th, 2009

A few of the systems we’ve helped design:

America’s Horse Daily
Artist Daily
Beading Daily
Business Management Daily
Canadian Living
Ceramic Arts Daily
Chefs Best
Computer World
Consumer Reports
Corporate Wellness Advisor
Crochet Me
Daily Word
Dark Daily
Faculty Focus
FuelNet
Gevestor
Golf Vacation Insider
Gryphon Daily
HR Daily Advisor
Investing Daily
Investor-Verlag
Johns Hopkins Health Alerts
Knitting Daily
Mein-Geschaeftserfolg
Mequoda Daily
MorningStar
Mother Earth News
Program on Negotiation at Harvard Law School
Quilting Arts
Radiology Daily
RCR Wireless
Safety Daily Advisor
Sekada … Continue Reading »

Support Services

Friday, June 19th, 2009

Rackspace LAMP Data Center Management -
Thousands of Rackspace customers run LAMP architecture for the development and deployment of optimal performance web applications. Our highly trained Mequoda team can manage this data center for you.
WhatCounts Email System Management -
WhatCounts offers email marekting solutions for companies with complete support for RSS, survey, … Continue Reading »

Gold Member Benefits

Friday, June 19th, 2009

Dedicated Mequoda Systems Consultant-
Receive professional advice on numerous topics throughout the world of publishing and marketing from Don Nicholas.
Quarterly Best Practice Review Meetings-
Discover the best marketing and publishing practices uncovered by the Mequoda Research Team. These current practices are upcoming throughout each quarter to present you with the best possibilities. … Continue Reading »

Advanced Training Workshops

Friday, June 19th, 2009

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »

Basic Training Workshops

Friday, June 19th, 2009

Discover the best practices for online media management and Internet marketing strategy.
Mequoda Onsite Summit*
Experience an interactive workshop for online publishers, delivered with customization, exclusively for your organization
Description: Our two-day Mequoda Summit held publicly twice each year*, can be presented in its entirety at your location, with concentration on issues that … Continue Reading »

117 Mequoda Best Practices

Friday, June 19th, 2009

Ten free whitepapers for turning your print publishing company into a successful online publishing company
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Achieve Higher Click-Through Rates by Testing Templates

Friday, June 12th, 2009

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
Continue Reading »