An email newsletter is a powerful digital marketing tool that provides valuable content to audience members. Most email newsletters provide products or advertising in additional to high-quality content. Most online publishers will ask audience members for permission to send them email newsletters, particularly due to laws and credibility reasons.
Not all email service providers (ESP) are created equal, and in order to handle massive campaigns, list segmentations, customer support and white-listing services, you need to be using a tier-one
Let's start with a little breakdown of why Facebook just became the #1 place to generate revenue in social media.
Facebook accounts for 52.1% percent of all sharing on the web.
Whether you are designing your homepage to launch an online business, a template for an email newsletter or the components of a digital magazine, a color wheel helps for picking
Tips for connecting with your audience
The digital landscape is unique and amazing in terms of communication abilities. There is a vast world of knowledge and entertainment online that can keep
The email newsletter has continually evolved, just as email service providers and rules for emailing have
In the beginning, there was not a CAN SPAM Act created by the Federal Government
Allowing users to easily unsubscribe from your email newsletter is a best practice for Mequoda System operators. Doing so helps alleviate possible spam complaints or other negative messages that could
In an ideal world, we could write one blog post and promote it the same way on every platform. Unfortunately, that's just not the case. Email subscribers sign up to
Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
I was 27 when I graduated from college. As
The right content marketing specialist will help you connect with your audience easier
How well does your editorial staff understand the topics you provide content on? In order to develop new
Email and social media are two popular Internet activities – are you marrying these two behaviors together?
Depending on your audience and the type of online business you operate, you likely
Selling ‘Solutions’ Can Bolster Your Advertising
I noticed this in today’s New York Times article on IBM’s naming of Virginia Rometty as their next chief executive: IBM “'is selling business solutions,
The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the
Make your WordPress content management system's email process less time consuming
Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.
For
Utilize best practices developed by careful analysis
Email has an importance and relevance seldom seen by other online activities. It’s because of this that email is used habitually by 61% of
Are you wasting time with email marketing? 50% of Digital Natives might say yes
If you've been following the Occupy Wall Street protests, you might be shaking in your boots about
Stuart Hochwert, CEO of Prime Publishing, shares a successful strategy for gaining page rank
It isn’t just speculation that user generated content helps drive ranking…we’ve seen the proof.
Stuart Hochwert, CEO of
A guidebook for exploring options available to maximize online revenues
If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments
Step-by-step approach helps executives go from business idea to website launch and execution
Unlike our former bootcamp program that conceptualized content marketing, our new Mequoda System Strategy Bootcamp details specific actions
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
SIPA’s LinkedIn Group Attracts Good Conversation
You might not be aware that SIPA has a big following on LinkedIn. The group is under “Specialized Information Publishers Association” and there have been
How online copywriting has progressed since its inception - with tweets!
Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new
5 tips for a better email marketing process
How often do you pay attention to your email file?
Even if you see it growing on a regular basis, have you taken the
Getting away with using the word "free" in an email subject line
You know, I once used the word "kick-ass" in a subject line to describe hiring "great" editors. Even though
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging
Rhode Island Monthly, The New York Times, Hearst & Interweave discover the four newest advertising models
Daily deals websites like Groupon and LivingSocial are becoming very popular for publishers who are
Client consultation opportunities available
As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly
How three top publishers have designed their email newsletter headers to increase open and click-through rates
When someone signs up for your email newsletter, it's because they like your content and
Short subject lines grab attention, tease the subscriber, and increase open rates
Like a good headline, a good email subject line is succinct. It gets to the point without giving too
If you do break this content marketing rule, your credibility will suffer
Providing great content is a major aspect of content marketing.
And since giving away this great content for free, often
Email newsletter rants from email marketing expert, Jeanne Jennings
As I was paging through our list of email newsletter reviews, written by the admirable Jeanne Jennings, I was finding some pretty
Are you ditching your readers as soon as they subscribe to your email newsletter?
When someone signs up for your email newsletter, you have just one chance to make a great
When you've gotten past the daunting tasks of getting your emails delivered and opened, your next task is to get your readers to actually read your email newsletter or promotion.
The
Check out these email marketing vendors who have a knack for publishing great case studies and informative research
At Mequoda Daily, we blog a whole lot about email marketing. We talk
Turnstile Ads a Reminder to Keep Idea Wheel Turning
I remember watching the classic movie “On the Town” starring Frank Sinatra and Gene Kelly as sailors in search of “Miss Turnstiles,”
Power words proven to get more emails opened - the rest is up to you!
Wouldn't it be great if every article you wrote got read by every single person who
Folio names Kaslik as a 2011 Audience Development All-Star
Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie
Going from editor to email copywriter in 12 quick steps
Now that there's a bridge between the island of editorial and the island of advertising, the two specialties need to coexist.
Email newsletter subscribers will thank you for following these 12 guidelines
An email newsletter is meant to inform the subscriber that receives it. Many non-publishers have an editorial email schedule that
