An email newsletter is a powerful digital marketing tool that provides valuable content to audience members. Most email newsletters provide products or advertising in additional to high-quality content. Most online publishers will ask audience members for permission to send them email newsletters, particularly due to laws and credibility reasons.
Think about getting emails delivered before you think about getting them opened
Many people would say that your open rate is your single most important metric. Because with a crappy open
Your answer should be a free email newsletter, yes free
Traditional print publishers may have difficulty grasping the concept of giving away their content via a free email newsletter. After
Do you follow these website design guidelines for content webification?
By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean
The dramatic difference between having right and left sidebars in your email newsletters
Have you ever wondered which side of your email newsletter should hold your featured product or call to
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at
Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value
Mequoda System Publishers use their websites to build customer loyalty and increase
A tip that may save you money
We have all been paying attention to keywords by now. We focus on such matters on an everyday basis, between writing articles, press releases,
Do you want to maximize your customer lifetime value?
Successful publishers generate online revenue by selling either advertising/sponsorships or physical information products— books, magazines, newsletters, live events, DVDs, CDs, etc. Many
Before you start sending email newsletters to your new subscribers, first acquaint them with the content they'll be receiving
Your job isn't done once someone has signed up for your email
A Mequoda Content Marketing System is driven by earned, organic media.
Since the first time we organized these content marketing tenets (in 2003), the third principle has always been about search
This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)---Successful online marketing often involves building a database of potential customers. This database
The emergence of new entry points makes online marketing more complicated for publishers.
Our customers — the consumers of the information you and I publish — now have more options than
Where to marketed your online articles to increase website traffic and build your email list
As in the past, marketing methods will come and go. It’s getting harder to send email.
How does a Mequoda System Publisher reach the goal of 1,000 blog posts in a less than 16 months?
When writing editorial content for a Mequoda Online Publishing & Marketing System,
Our Internet Business Models and Strategies free report discusses nine of them
Look around the Internet landscape. What types of online business models do you see generating revenue?
Online publishers and content
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Should it matter if the pages are unique or not?
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Getting hung up on unique and page views is kind of a conflict. Unique users are individual people, no matter how
Get the most out of your editorial content without compromising your journalistic integrity
Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent.
It is never
Great online editors make for great online publishing
At our most recent Mequoda Summit, I found that there were mixed feelings about the new online editor job description. Publishers were finding
Boost your email marketing list by creating niche free products to give away
PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of
Our 10 Email Design Best Practices is a free white paper with 40 email newsletter tips
Download a free digital copy of our 10 Email Design Best Practices white paper
Email is
Try spicing up email newsletters & articles with unrelated topics
What makes your email newsletter different from those of your competitors? Does it offer better content? Does it look better? Does
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
It’s been 6 months since the iPad was released; has it left a mark yet?
You won’t see everyone walking down the street with an iPad on an afternoon walk. However,
Different ways to incorporate video into your landing pages
Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with
Email marketing tips for email marketers who want their emails read
Email subject lines are the digital equivalent of print media headlines. The best email subject lines persuade the user to
Email marketing RESULTS don't get better until YOU get better
The other day, social media guru Chris Brogan said, "email marketing isn't dead.... sh*tty email marketing is dead." This blunt and
How can the Mequoda Content Marketing System transform your legacy special-interest magazine, newsletter or newspaper into a highly profitable, multi-platform media empire?
We’ve studied thousands of successful and not-so-successful online publishers
Components of effective content marketing
Once you’ve built up your subscriber list, how do you go about keeping all the converted email subscribers on your email list? The first step is
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers
Focus on the sell and make good email copywriting your first priority over fancy design
Just like in website design, we are often coerced into creating something visually appealing rather than
Email Newsletters Build Relationships and Communities
Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those
Five free reports sharing valuable information, inspired by the Mequoda Summit
Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were
Landing page guidelines for writing and testing long copy salesletters
In almost every A/B split test we've ever done, or convinced a publisher to do, long copy prevails when trying to
If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your
This free report from Mequoda Group discusses 12 landing page templates and how to maximize Internet marketing conversion rates by using the correct one
(Nationwide)---Many pages of a website are landing
Multiple email newsletters can improve retention rates
One of the four principles of Mequoda is being email centric. Really it's about being subscriber-centric rather than just being defined by
A shocking subject line and email led to a simple, yet effective video landing page
Yesterday I got an email from Early to Rise, a blog and email newsletter for people
Audience development and editorial management strategy: talk about everyone else
When you write a daily blog, it can be a strenuous exercise to come up with original ideas day after day.
This free report from Mequoda Group discusses 40 tips for creating successful email newsletters
(Nationwide)---Publishers of email newsletters surely want their content to be read. Two of the most important components
Writing better email subject lines means getting more emails read and products sold
Email copywriting doesn't just mean writing great sales copy. Before anyone even gets to your email newsletter or
Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Provide lots of FREE content. It is the foundation
Are email newsletters better than blogs?
I've read several articles discussing whether or not blogs were dying, since many well known bloggers have recently switched to email newsletters only. There
Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs
Download our free report Rapid Conversion Landing Page Optimization Guidelines now
Building a database of
This free report from Mequoda Group discusses how to build free reports, promote them and use them to convert visitors into email newsletter subscribers
(Nationwide)---Creating a free report, setting up a
What we mean by a Mequoda System and why you should care
Here at Mequoda Group, we often are asked what we mean by a Mequoda System, especially now that our
This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates
(Nationwide)---Email is a major way online publishers generate revenue online. Studies have shown
