Email Newsletters

Making Twitter and other Social Networks a successful part of your media mix… … Continue Reading »

You’ll succeed with Twitter by following this information
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Free Report on repurposing content to help generate more revenue … Continue Reading »

A simple model for subscription websites
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We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our editor-in-chief, wants us to clear up any misgivings or misconceptions about this label. … Continue Reading »

Free content can still generate revenue from web advertising … Continue Reading »

Find out why your books and publications need to be online
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Components you should have within your periodical website hub … Continue Reading »

Act now to immediately get the free eBook Internet Marketing Strategy from Mequoda Group. … Continue Reading »

Four tips and two rules leading to a more useful way of distributing your information through email … Continue Reading »

Write subject lines that provoke open rates and persuade your subscribers to read your email newsletters
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Using the right product shot in your email newsletter can increase response rates by 20-30% … Continue Reading »

Don’t keep making the same mistakes with email newsletter campaigns – learn from successful publishers what really works. Take it to the next level. Learn the key strategies for boosting email conversion rates, open rates and delivery rates. … Continue Reading »

How to sell online advertising and get a higher CPM advertising in your email newsletters
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The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line … Continue Reading »

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America.  The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for … Continue Reading »

How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Cont … Continue Reading »

This week we’ve been at the Mequoda Summit in Boston, and covering it live just for you!
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Don Nicholas tells publishers that email newsletters are the new newspapers
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Phillip Charles-Pierre of Guideposts accepts the first annual Mequoda Rocket Award … Continue Reading »

Tips for online editors on tagging, targeting and titling online content
“Each information product in your brand portfolio can be used to supply content and drive traffic to your Internet hub. In return, your hub and its companion email newsletters can drive transactions for all of your information products. This concept … Continue Reading »

An Internet Hub is very robust, offering tons of useful information for free. It is designed to maximize online advertising inventory. State-of-the-art Internet Hubs offer users email newsletters, blogs, email alerts and RSS feeds that are all designed to directly and indirectly generate more page views and website revenue. … Continue Reading »

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals
Successful Mequoda System Publishers understand that their websites exist primarily to build customer loyalty. They understand the website’s role in increasing their most valuable asset, which is their … Continue Reading »

Master your editorial management skills when you download our new toolkit for online editors
Online editors generally have pretty specific day-to-day responsibilities for the creation and deployment of content. Editors will send out at least one email newsletter a week, published in different formats, they’ll also create blog posts and build … Continue Reading »

Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have responsibility for developing content that is variously combined and disaggregated for four uses: emails, blog posts, free special reports and … Continue Reading »

A free special report entitled Editorial Management Guidelines for Online Publishers provides specific answers and recommendations that address your most pressing online publishing questions. … Continue Reading »

Get ranked in Google and make search engines become your largest source of targeted website traffic! … Continue Reading »

Where does your content originate?
Here is our editorial strategy for reusing, recycling, and repurposing content over multiple platforms
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Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived? … Continue Reading »

Part two of our best practice collection for publishers who want to create great email newsletters … Continue Reading »

Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.

Maximize revenue by using email newsletter templates to help focus on a single topic.
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Discover the step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers when you claim your COMPLIMENTARY copy of Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email … Continue Reading »

Discover the secrets to creating and marketing webinars or audio conference programs that address customer interests and generate healthy profits. … Continue Reading »

How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
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Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers … Continue Reading »

Download these three free white papers and sending more effective email newsletters and promotions.
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Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
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How to start blogging for profit by transforming from publisher to blogger and vice versa
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Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox
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Your email newsletter should provide benefit-oriented content that engages the reader … Continue Reading »

Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit? … Continue Reading »

Ideas for an editorial strategy that re-purposes content for additional revenue streams
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A few of the systems we’ve helped design:

America’s Horse Daily
Artist Daily
Beading Daily
Business Management Daily
Canadian Living
Ceramic Arts Daily
Chefs Best
Computer World
Consumer Reports
Corporate Wellness Advisor
Crochet Me
Daily Word
Dark Daily
Faculty Focus
FuelNet
Gevestor
Golf Vacation Insider
Gryphon Daily
HR Daily Advisor
Investing Daily
Investor-Verlag
Johns Hopkins Health Alerts
Knitting Daily
Mein-Geschaeftserfolg
Mequoda Daily
MorningStar
Mother Earth News
Program on Negotiation at Harvard Law School
Quilting Arts
Radiology Daily
RCR Wireless
Safety Daily Advisor
Sekada … Continue Reading »

Rackspace LAMP Data Center Management -
Thousands of Rackspace customers run LAMP architecture for the development and deployment of optimal performance web applications. Our highly trained Mequoda team can manage this data center for you.
WhatCounts Email System Management -
WhatCounts offers email marekting solutions for companies with complete support for RSS, survey, … Continue Reading »

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »

Ten free whitepapers for turning your print publishing company into a successful online publishing company
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How to incorporate video and new media into your landing pages … Continue Reading »

Don Peschke, founder of August Home Publishing, discusses how his company is meeting its mission of “surrounding our customers with service” … Continue Reading »

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely. … Continue Reading »

Why an Email Newsletter is Essential for Ad-Driven Publishers

Think of your website as single-copy distribution when it comes to online adverting. You can optimize it, publish regularly, search engine optimize it and wait for readers to come, but that’s the depth you are offering your advertisers. … Continue Reading »