Claim your FREE digital copy of our 13-page, illustrated2013 Mequoda Tablet Study: How American Adults Consume Magazines on Tablets now. … Continue
Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals … Continue
Coming up with the right topic for a successful subscription website is usually the biggest stumbling block for those wanting to get into this business.
Choosing your site topic is a serious issue, as the topic you choose pretty much dictates your chances of success with a subscription website. However, more serious than the topic of … Continue
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer. … Continue
You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue
How to append email addresses to print subscribers and turn twenty cents into fifty bucks … Continue
Be careful who you follow because special-interest publishers are converting print to web subscribers better than anyone
Online newsletters are the secret you’ve been searching for
If you’re looking for an easy answer to online publishing success, stop reading. We don’t have one.
We know dozens of publishers who have made online publishing a large part of their revenue stream.
Different strokes for different folks, and different email layouts for different business models … Continue
Stay focused, be quick, and write well
The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix.
It was in tiny, light brown type on a dark brown background.
At Mequoda we get about 30,000 unique visitors every month. As a niche marketing blog for publishers, that ain’t too shabby! … Continue
As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices”. Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which. … Continue
Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most part, these are at the top.
Within email analytics there are two numbers that we have the greatest ability to work with. The human element of … Continue
How easy is it to interact with your email newsletter?
Marketers can get carried away with email. Some will hide the unsubscribe link with tiny text. Others will use more calls to action than a drill sergeant. These marketers forget that people, not cash machines, are reading the email, and they should be treated well. … Continue
10 email marketing template best practices for success
With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email marketing templates. And while I admit this kind of cut-and-dried work isn’t as much fun for us writers, it’s still necessary to good marketing!
So contain … Continue
Whether you’re outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key
I’ve been running marketing services departments and companies for the better part of 30 years. Mequoda Group is an independent co-operative Internet marketing services company that currently supports 20+ client organizations. The most … Continue
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic content marketing. One of my favorite tricks is to use the acronym ARM to help people remember that there are three distinct elements or parts … Continue
A look at email marketing statistics you must know
Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your main goal is to build the … Continue
No matter how well you’re doing, you can always do better. So is your retention rate too low? Yes! If it’s not 100% (it never is) then your email retention rate could improve.
To determine your email retention rate, use this formula: … Continue
Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.
Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue
Components all email newsletter templates should share
We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand — reflect a total alignment between the subject line, headline, subhead, body copy, embedded text ads, display ads, and the featured product. … Continue
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic … Continue
Want to increase your average open rate by 10-20%? Follow these steps and watch your open rates grow. … Continue
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you’re putting so much effort into creating that list, it only makes sense that your email newsletter looks its best, right? … Continue
In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates … Continue
Five email subject line archetypes that’ll have your audience opening
You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a familiar scenario?
In today’s digital world, you must find a person who can write for the web – especially an email copywriter who has the flair … Continue
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved higher traffic growth than all the others during a 12-month period ending June 2012. For the fourth time, Mequoda has honored that digital publisher with … Continue
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the tools we’re working with and the architecture to stay modern, but the end-goals don’t waver. … Continue
Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing campaigns.
For those wondering, combining social networking with email marketing is about more than including social icons in emails (although that is a good starting point). … Continue
Statistics dictate the need for certain changes to email marketing strategies
Email marketing is getting more important to consumer marketers. More users and looking at email content on their mobile devices and expect proper interaction within their devices.
The benefit of designing for mobile optimization is that a percentage of users are already making purchases through their … Continue
Understanding the importance of email marketing in-person
You need to look at email metrics to develop the most beneficial email marketing strategy. Only your specific metrics will tell the story of your audience’s interaction with email content.
Along with the most popular content, you should pay close attention to click-throughs per campaign, revenue per subscriber, revenue … Continue
Your editorial guide to making work days a little shorter
So you’re the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting five to 20 or more new blogs per week. Since online editors are the new online marketers, you’re probably tasked with a few other things … Continue
Additions for your digital marketing strategy that you can implement and test quickly
Digital marketing trends can be quite broad. Digital marketers and digital publishers are looking at a digital marketing strategy in a more complex and comprehensive manner. The goal is to create a digital experience that is connected with the rest of your marketing … Continue
New methods for increasing click-through and open rates that you may not be trying
We’ve discussed the effectiveness of email marketing numerous times throughout our blog and during live events. There is clear opportunity for email marketing success in many industries, although some industries fare better than others.
For instance, the travel industry, consumer products and services … Continue
A look at top articles on email marketing from this summer
How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with email and more time with social media or search engine optimization?
These thoughts have probably developed within your organization before. Social media is extremely popular and … Continue