Email newsletters typically consist of editorial content distributed through email on a regularly occurring schedule. Many email newsletters are free for recipients, although there are some that cost a premium price. Although email newsletters typically consist of editorial content, many utilize promotions as well, allowing for up-sells of aligned products directly in the email content.
Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future
3 sources to turn to for email copywriting advice
Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!”
Advanced email marketing strategies displayed through case studies will have you driving more traffic and gaining more conversions
Email list building is a main thought for digital publishers. Email allows for
How does your audience prefer to consume content?
Some digital publishers have it all figured out. They know their audience, it’s been the same for decades, and although some have taken
Contextually, how would you define a well-crafted email newsletter?
Personally, I’d say it has to have catchy snippets, be skimmable, include valuable information, direct users to social networks, and present related
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January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones
Email marketers are paying more attention to the communicational factor of email newsletters.
Doing so puts a focus not only on the content being presented, but on how specifically the
Which products sell the best?
This is a question that email marketers ask themselves often. The answer profoundly defines what the focus of alignment should be in future email marketing campaigns.
What do advertisers want that you can provide?
Having a website that generates a significant amount of website traffic is ideal, however it’s not always at the top of priorities for
In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable.
If Digital Natives are in your target
Discover the media habits of digital natives uncovered by our Digital Native Survey
The Digital Native Survey was created to help publishers get a better understanding of the media consumption habits
Are you sending email marketing campaigns at the right times?
Email marketers have a few campaign approaches.
They can send to their entire file as a bulk email. This is typically done
Sponsorships help secure revenue for online publishers
Many publishers believe that digital content needs to be free. Acting on this belief helps publishers experience bigger audiences and higher amounts of website
The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.
Tips for connecting with your audience
The digital landscape is unique and amazing in terms of communication abilities. There is a vast world of knowledge and entertainment online that can keep
What’s a subscriber worth to your organization?
This question takes into account the total amount of revenue you generate and the total number of subscribers in your email file.
Although not
Email strategy consultant Jeanne Jennings shares some important insight
We talk at lengths about the power and relevancy email plays in today’s digital world.
As a habitual activity familiar to the
Allowing users to easily unsubscribe from your email newsletter is a best practice for Mequoda System operators. Doing so helps alleviate possible spam complaints or other negative messages that could
Email and social media are two popular Internet activities – are you marrying these two behaviors together?
Depending on your audience and the type of online business you operate, you likely
A lot can be said about content, community and commerce
Think about it; aren’t content, community commerce the defining themes of not only business, but the society we live in?
Do you blindly send emails to your list, or is there a strategy involved with your approach?
When it comes to email newsletters, I’ve come to find that a methodical schedule
Make your WordPress content management system's email process less time consuming
Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.
For
Are you wasting time with email marketing? 50% of Digital Natives might say yes
If you've been following the Occupy Wall Street protests, you might be shaking in your boots about
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More retail marketers are directing audience members to their social networks
Do you incorporate the “forward-to-a-friend” option in your email newsletters?
If so, how has it worked for you? Do you track
Email newsletter rants from email marketing expert, Jeanne Jennings
As I was paging through our list of email newsletter reviews, written by the admirable Jeanne Jennings, I was finding some pretty
Are you ditching your readers as soon as they subscribe to your email newsletter?
When someone signs up for your email newsletter, you have just one chance to make a great
When you've gotten past the daunting tasks of getting your emails delivered and opened, your next task is to get your readers to actually read your email newsletter or promotion.
The
Social media mistakes that even the biggest publishing companies are still making
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Editorial guidelines and tips for the last-minute editor
Is it just me, or is a "case of the Mondays" an understatement when you're an online editor with a daily frequency? It's
A step-by-step video for using the Google keyword search tool for on-the-fly keyword research, and why Mequoda ranks so well for apple pie recipes
Why do you write blog posts for
Going from editor to email copywriter in 12 quick steps
Now that there's a bridge between the island of editorial and the island of advertising, the two specialties need to coexist.
Email newsletter subscribers will thank you for following these 12 guidelines
An email newsletter is meant to inform the subscriber that receives it. Many non-publishers have an editorial email schedule that
Even when you publish a monthly magazine, it can still be hard to come up with content when you're posting blogs daily - even several times day. Magazine content management
Email copywriting is only a small ingredient in the grand scheme of email marketing
Why do you send email promotions? Why do you send email newsletters? The answer is that you
CAN-SPAM guidelines to check-off your to-do list
Every day I look in my email inbox and see an email newsletter or promotion that is still not adhering to CAN-SPAM guidelines. They
Don't be so needy - if someone on your email marketing list wants to go, let them go
When you are selling a subscription website, one of the most highly practiced
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda
Delivery rates, promotional emails, renting lists, subject lines and basic content, oh my!
Email Service Providers are the folks who actually deliver those fine email newsletters you write. They monitor hundreds
About the Chief Marketing Officer position
TSINetwork.ca is seeking a Chief Marketing Officer to lead their Direct Response marketing efforts. To fit this position, candidates must have a decade or more
Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?
A potential social media bubble has recently become a hot topic.
In
If you want to increase website traffic and build a larger email marketing list, we have the solution
Download a free digital copy of Increasing Website Traffic & Building Email Marketing
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
What is more important, content creation or content curation? Share your thoughts
There are varying opinions on the activity of content curation and where it fits into the world of online
Which words are you choosing to convince people to join your email newsletter list?
When someone comes to your website, your first goal should be to get them on your email
Our Email Copywriting Basics free report will help you maximize email conversion rates
Download your free copy of Email Copywriting Basics now
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